Date post: | 14-Apr-2017 |
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Business |
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Bootcamp AimsAt the end of six months we EACH will have a business that:Represents us Works to our strengthsIs more than just usEngages effectively with othersIs able to reap what we desire
Bootcamp Rules1.Work at it2.Work at it ‘together’3.Work at it ‘by learning and
applying’4.RESPECT each other5.Encourage each other
What we have achieved so far – a recap
Personal branding – how to build and promote yourself as a thought leader
Your strengths – what empowers youTeam building – apprenticeships and building a culture from the ground up
The value of ‘feedback’ – giving and receiving
How we can ‘Communicate our way to success’-------------------
• 5-Channels of Communication• The 7-C’s Model• Beating procrastination and Blogging with purpose
So How Do Bees Communicate?
One way is the Waggle Dance
“If you could say it in words there would be no reason to paint” –
Edward Hopper
What Colours say about you
5 Minutes
Feedback on the face Image Communication
4 What are you doing on the long weekend?
2 Having to eat your food hell
1 Invited out with your best friends
8 Let into a secret
7 Your best friend has just announced that they are getting divorced
3 You have just been invited out to dinner with your partner
6 You have just been told you can’t go out with your partner because you have to entertain a client
5 Your client has just cancelled
9 You have been praised by your client for being professional at your job
1 2 3
4 5 6
7 8 9
Body Language
Intonation Voice
Consider the following sentenceEmphasise the underlined
1.“I didn’t tell her you were stupid”2.”I didn’t tell her you were stupid”3.”I didn’t tell her you were stupid”
Voice Tips1.Speak Clearly2.With confidence3.Mean what you say4.Kill the ego (less the I more
the we)5.Treat your voice with kindness6.Warm up7.Practice8.Relax and enjoy
The 5 ChannelsNo.1
Culture / Nature – it is in our genes. It is the way we do it
The 5 Channels No.2
Through colours – outward expressions of mood and personality
The 5 Channels No.3
Facial expressions – natural automated visual responses
The 5 ChannelsNo.4
Body language – S.O.F.T.T.E.NS – SmileO – Open postureF – Forward leanT – TouchE – Eye contactN - Nod
The 5 ChannelsNo.5
Voice – Intonation
1. Emphasise 2. Avoid Misunderstanding 3. A word without it is 2-
dimensional
Courtesy xkcd.com
https://aeon.co/essays/when-words-are-not-enough-gestures-or-images-can-say-more?utm_source=pocket&utm_medium=email&utm_campaign=pockethits
The 7-C’s of communicationTest what is going out against these
7-C’s
Clear
Concise
ConcreteCorrect
Coherent
Complete
Courteous
ClarityWhat is your goal of the communication?
Why are you communicating this?Minimise the number of ideas per sentence
Are you forcing the reader to make assumptions?
ConciseIs it to the point and brief?What adjectives are you using?Are you using Six sentences to say what could be said in one?
Is it repetitious?
Concrete Have you created the laser focus you need?
Have I included the evidence in a way that is understandable?
Is the call to action purposeful and meaningful?
CorrectIs the message write for the person reading it?
Am I using the correct medium of communication?
Are the technical terms true to their meaning?
Is the spelling and punctuation accurate?
Coherent
• Is the journey logical – connected and getting us to the destination?
• Are you mixing up your points?
CompleteCan the reader take the appropriate action?
Is everything that they need to know included?
If not do they have the sign-posting?
Dates, times, contact details, locations etc
CourteousIs it ‘appropriate’ in nature?Have you kept all your negativity out of the sentiment
Negotiate – empathise and manage the sub-text
When it comes to writing a Blog
In which case why Blog at all?Because it is key to your on-line
Communication- Promotes your values - Thought leader that overcomes resistance to buy
- Effective SEO- It’s your brand- Your audience will love it- Re-purchase material
What’s stopping you?
Build a content calendar Month Context -
schoolContext - general
Stakeholder Group
Content
Blog 1
Suggested Titles
Blog 1
Content
Blog 2
Suggested Titles
Blog 2Jan Spring Term
Closing date for Primary selection
Essex Schools Food and Farming Day
Engaged observers
Choosing a primary school
Choices – do the really exist or are they make-believe?
Rural East Anglia
The best comfort food that powers the brain
Feb Spring ½ term
Secondary school offers
Passive observers
Secondary applications
Why do we put up with this post code lottery?
½ term break – things to do
Relax – let the brain do all the hard work?
Mar Easter Holidays
British Science week
Secondary school offers
Active Participants
Exams approaching Exam prep over Easter
10 Myths around time management or
How to get really organised ahead of exams
Science, Technology, Engineering, Maths
STEM – to understand, innovate, build and measure – an approach to life and business we should all embrace
April Easter Holidays finish
First Day of Passover
Shakespeare Day
Vested participants
Diversity Let’s celebrate the UK’s rich cultural diversity
Relevance of the Bard’s words
10 Things Shakespeare teaches us about living today
May 11+ Registrations open
May Day
TD Competition
Engaged observers
Labour Day
Meaning & history
The history of Labour Day – it is more than a holiday!
11+ why we don’t simply follow the crowd
One exam that opens a door – not learning for life as we know it
Your brand is everything you do
Relevance Plan your blogs around your audience Does it solve a problem or answer their
question? Would you open the article? Would you bookmark it? Does it meet the 7-C’s?
If the answer is ‘NO’ to any of these – contract out to a professional
BUT DON’T ABDICATE THE STRATEGY
Record your Results
Publish and be damnedRecord the results and
consequencesRevisit old blogs and keep
relevantPost, re-post and like / share
from different platformsRepurchase the material
Thank You
Any questions?