+ Tuition Rates in

NCCU Business Programs

Group 11

Doris Calle L.Gcina NdlangamandlaLynn HuangHunter Chiu

NCCU – IMBA

Managerial Economics

+ Outline

Introduction of NCCU MBA Programs IMBA Program EMBA Program AMBA Program MBA Program

Summary & Tuition of MBA Programs The Managerial Economic Issues Sources

+ Introduction of NCCU MBA Programs

Since its establishment in 1958, the College of Commerce at National Chengchi University has always been the center of business education in Taiwan.

CNCCU's rigorous academic training and professionalism, along with industry-university cooperation promoted by the Office of Student Affairs and Alumni Services provides students greater opportunities to connect with important enterprises.

They cultivate an assorted student body aimed at training future business leaders with global perspectives, innovation skills, professional specializations, and an appreciation of humanity.

CNCCU's Business Administration Graduate Program chosen by top Taiwanese Enterprises as the best source for Business Administration graduates in the Cheers magazine 2009 & 2010 surveys.

Since offering a learning environment characterized by diversified curricula blending asian and western intellectual traditions, NCCU offers four business programs: IMBA EMBA AMBA (till 2013) MBA

+ EMBA – EXECUTIVE MASTER OF BUSINESS ADM.

Global & Local Business International Finance Biotechnology Culture and Technology Innovation Global Entrepreneur EMBA program aims to strengthen the managerial competencies of

participants to deal with the greater environmental turbulence, hyper-competition and to sensitize participants to the need for a constant re-assessment of the external and internal environments of their organizations.

The programs also introduce the cutting-edge concepts and paradigms available to effectively deal with the inherent problems of management.

Target Market: “Highest level of business leaders to build a global business elite in global entrepreneur, cultural creativity, information and communication technology and innovation”

“High-ranking Executives”

+IMBA–INTERNATIONAL MASTER OF BUSINESS ADM.

Target Market: “Professionals from all over the world in a culturally diverse mix foster an environment of creativity and dynamic interaction”“Diverse and varied backgrounds of global working people”

Student Profiles

English Taught Program Global View with an Asian Perspective Diverse Student Body and World Class

Faculty International Exchange Programs Dual Degree Program

+ AMBA – ADVANCED MASTER OF BUSINESS ADM.

Target Market: “Young managers prepare for effective leadership in the complex and ever-changing business environment.”

“Middle Ranking Executives”

Flexible course Schedule Diverse Selective courses Comprehensive knowledge of management theories Innovation and Entrepreneurship – Decision-making Creative, Diversified Courses with In-Depth Case Studies Unique Real World Learning Experiences Concepts of Sustainability and Responsibility in Business International exchange experience International or domestic internship International or domestic business training program

In 2013, AMBA program is integrated into MBA program in College of Commerce, National Chengchi University.

+ MBA –MASTER OF BUSINESS ADMINISTRATION

International Business Training Courses Flexible Course Schedule Diverse Selective Courses International Exchange

The program is designed to provide a balance between theoretical and practical learning.  A majority of courses apply the case study method, which enables participants to learn by doing.  Internship and special projects also provide students with the opportunity to get involved with real world business problems solving and decision making.

Target Market: “Young talents from all over the world to prepare them to the future business trends emphasizing not only in a global perspective, but also the regional culture”

“University students”

Two-year working experience above is preferred Preserving 23% of chances for the outstanding elites graduating

from undergraduate programs.

Summary Business Administration Programs

+

Questions & Analysis

+ Managerial Economic Issues Q1：Why is per credit tuition fee for each program quite

different? What pricing strategy does NCCU apply?

Because the school uses direct segment price discrimination to charge different tuition rates for each program. For the segment with higher average income, the school tends to charges a higher tuition rate. For example, since EMBA students have steady income than those in other programs, the school charges higher tuition rates.

Q2 : Is there positive or negative externality that international students bring to the IMBA program or the school?

There is positive externalities that international students bring to the IMBA program as well as the school. Because international students can share knowledge and experience from different point of view, what’s more, they can increase the visibility of NCCU to different countries.

+ Managerial Economic Issues Q3 :

(1) If you really need to get a business master degree in NCCU, is IMBA a substitute of EMBA ?

(2) Is studying in NCCU IMBA a substitute of studying MBA abroad for local applicants?

Substitute : A product or service that satisfies the need of a consumer that another product or service fulfills.

Might be an imperfect substitute

EMBAOrStudy Overseas

Substitute

+ Open Questions

For international students, will you still choose NCCU IMBA without ICDF scholarships?

For local students, will you still choose NCCU IMBA if admitted to NTU GMBA and could study part time with manageable class schedules?

+ Managerial Economic QUESTION FOR YOU

Are MBA (MBA/IMBA/EMBA) programs normal or luxury products

+ Sources

http://oic.nccu.edu.tw/data/2013AdmissionBrochure.pdf http://imba.nccu.edu.tw/sites/default/files/imba.pdf http://www.emba.nccu.edu.tw/ http://www.amba.nccu.edu.tw/en/enrollment_faq05.php http://imba.nccu.edu.tw/node/92 http://www.mba.nccu.edu.tw/en/enrollment.php http://units.nccu.edu.tw/server/publichtmut/html/w300/ew30

0.html http://www.commerce.nccu.edu.tw/about/mission.php