© Ipsos | Turkey May 2020 | In the time of Covid-19

TURKEY

IN THE TIME OF COVID-19

15.05.2020

© Ipsos | Turkey May 2020 | In the time of Covid-19

BACKGROUND

Since the official announcement of the first coronavirus case in Turkey,

Ipsos in Turkey is conducting surveys to understand both:

➢ Society in the time of coronavirus, and

➢ Consumer behaviour change in the time of coronavirus.

These studies tell us that people’s feelings, behaviours and attitudes have

drastically changed during the pandemic period.

© Ipsos | Turkey May 2020 | In the time of Covid-19

%65%61

%51%45

%52%58

%55

%14%10 %10

%14 %16%19

14% 15%18% 18%

21%18%

13%

5% 5%11%

18%

6%9%

11% 1% 1% 1% 1% 1% 1%

73%

84%82%

75% 74% 73%

February2019

April 2019 June 2019 August2019

October2019

December2019

February2020

17-19March2020

26-30March2020

2-6 April2020

9-13 April2020

16-20 April2020

24-28 April2020

Economy

Terror

Education

CoronavirusPandemic

Source: Ipsos Turkey Barometer February 2019 - February 2020 (n=1320) & Coronavirus Pandemic and Society I 7th Wave I 24 – 28 April 2020 (n=800)

«WHAT IS THE MOST

IMPORTANT PROBLEM

IN TURKEY NOW?»

CORONAVIRUS PANDEMIC AND SOCIETYIPSOS TURKEY BAROMETER

WHAT WE KNOW ABOUT SOCIETY

Coronavirus pandemic has surpassed economic problems to become the most

important problem in Turkey.

© Ipsos | Turkey May 2020 | In the time of Covid-19

92%

WHAT WE KNOW ABOUT SOCIETY

are worried about

either themselves

or their family

members getting

infected by

coronavirus

Source: Coronavirus Pandemic and Society I 7th Wave I 24 – 28 April 2020 (n=800)

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

Trust in others about coronavirus is low whereas almost all believes that they

and their families/close circle are doing enough to prevent coronavirus.

YES

%95

100%

%93

YOUYOUR FAMILY / CLOSE CIRCLE OTHER CITIZENS

%100

%35

+5 +7 +5

24-28 APRIL

2-6 APRIL 90% 86% 30%

«DO YOU THINK THAT ... ARE/IS

TAKING ENOUGH PRECAUTIONS

AGAINST CORONAVIRUS?»

Source: Coronavirus Pandemic and Society I 7th Wave I 24 – 28 April 2020 (n=800)

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

People are less anxious now compared to the beginning of the pandemic as they

are getting accustomed to it. Still, the majority agree that their lives have

changed radically with coronavirus.

66 60 61 59

49

33

2927

2818

26

31 31 3428

26-30 March 2-6 April 9-13 April 16-20 April 24-28 April

Anxious Suspicious Bored

%

«HOW HAVE YOU BEEN FEELING IN THE LAST

COUPLE OF DAYS?»

74 68

18 21

8 12

16-20 April 24-28 April

Yes

No

No idea

«DO YOU THINK THAT YOUR LIFE HAS CHANGED

RADICALLY EVEN IF THE CORONAVIRUS PANDEMIC

ENDS SOON?»

%

Source: Coronavirus Pandemic and Society I 7th Wave I 24 – 28 April 2020 (n=800)

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

42% believe that it will take more than 6 months to control coronavirus, but only

5% believe that they can stand staying at home for 6 months because of the

virus.

“HOW LONG DO YOU THINK WILL IT TAKE TO

CONTROL THE CORONAVIRUS?”

2%0%

2%

7%

35%

42%

13%

Virus isundercontroltoday

A coupleof days

Acouple ofweeks

A month A coupleof months

More than6 months

NoAnswer

2%

7%9%

18% 18%

32%

5%2%

6%

I cannotstay athome

anymore

A coupleof days

Oneweek

A coupleof weeks

Onemonth

A coupleof

months

6 months 1 year Morethan ayear

«WHAT DO YOU THINK IS THE MOST AMOUNT OF TIME YOU CAN

STAND STAYING AT HOME BECAUSE OF CORONAVIRUS?»

Source: Coronavirus Pandemic and Society I 7th Wave I 24 – 28 April 2020 (n=800)

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

New wave of the outbreak: While the opinion that the epidemic will not end in the

near future strengthens; people think that new waves of the epidemic will come

(66%).

Source: Coronavirus Pandemic and Society I 8th Wave I 5 – 11 May 2020 (n=800)

%66

%27

%7Definitely agree & Agree

Neither agree nor disagree

Definitely disagree & Disagree

«TO WHAT EXTEND DO YOU AGREE OR DISAGREE IN THE

STATEMENT «I THINK THE NEW WAVES OF THE EPIDEMIC WILL

COME»?

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

Importance attributed to the outbreak: Turkish society takes the epidemic

seriously. The general belief in the society (68%) is that the outbreak is not

exaggerated.

Source: Coronavirus Pandemic and Society I 8th Wave I 5 – 11 May 2020 (n=800)

«TO WHAT EXTEND DO YOU AGREE OR DISAGREE IN THE

STATEMENT «I THINK THE EPIDEMIC HAS BEEN EXAGGERATED»?

%11 %21 %68

Definitely agree & Agree

Neither agree nor disagree

Definitely disagree & Disagree

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT SOCIETY

The effect of the outbreak on the perspective on life: It is possible to say that the

epidemic caused radical changes in the individuals' own lives even while the

epidemic continues. More than half of the society (62%) say that the epidemic

changed their perspective on life seriously.

Source: Coronavirus Pandemic and Society I 8th Wave I 5 – 11 May 2020 (n=800)

«TO WHAT EXTEND DO YOU AGREE OR DISAGREE IN THE

STATEMENT «THE EPIDEMIC RADICALLY CHANGED MY

PERSPECTIVE ON LIFE»?

Definitely agree & Agree

Neither agree nor disagree

Definitely disagree & Disagree

0 10 20 30 40 50 60 70 80 90 100

%9 %29 %62

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT CONSUMER BEHAVIORS

Households’ in-home spending

amount increased prominently

after the first 2 weeks following

the declaration of first case and

returned to pre-pandemic levels

during the 5th week of pandemic.

Source: Ipsos Household Panel

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT CONSUMER BEHAVIOR

Spending increases are observed most in Discounters, Groceries and

Independent Supermarkets.

March, 9-15th March, 16-22nd

Total Turkey

National & Local Chains

Discounters

Independent Supermarkets

Groceries

Butcher/Charcuteries

Bazaars

Other

FMCG VALUE IN MARCH 2-8TH=100

The first case was announced at March 11th

RETAILERS FMCG VALUE INDEX

123

130

142

124

122

112

72

85

150

139

161

196

116

135

80

135

112

97

127

136

126

111

73

73

March, 23-29th

108

87

138

119

119

98

68

83

96

76

106

119

112

118

63

69

March 30th-Apr 5th April 6th-12th

Source: Ipsos Household Panel

© Ipsos | Turkey May 2020 | In the time of Covid-19

WHAT WE KNOW ABOUT CONSUMER BEHAVIORS

Hygiene products, sanitizing products and staple foods grew the most during

pandemic in Turkey.

SPENDING INCREASE

MARCH 9TH- APRIL 12TH VS FEB 3RD-MARCH 8TH

1 COLOGNE 386%

2 VINEGAR 243%

3 YEAST 157%

4 FLOUR 131%

5 BLEACH 99%

6 PASTA 94%

7 SUGAR 67%

8 SOAP 63%

9 PULSE 54%

10 MARGARINE 54%

11 READYSOUP 53%

12 SALT 45%

13 POWDER DESSERT 44%

14 PAPER PRODUCTS 42%

15 LITTER BAG 36%

Source: Ipsos Household Panel

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