Date post: | 26-Jun-2015 |
Category: |
Design |
Upload: | elliott-munoz |
View: | 1,876 times |
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HELLO.I’M ELLIOTTINTERACTIVE DESIGNER
TURN THAT FROWNUPSIDE DOWN.CRAFTING A SUCCESSFUL DESIGNFROM AN UNFORTUNATE LOGO
Scenario(LET’S GO ON A TRIP
TO THE LAND OF MAKE-BELIEVE).
This is the new
client logo. I’m so sorry.
See what you can do.
Thanks!!
I I
3 responses
1. Ask the Client for permission to modify the existing logo.
2. Dissect the logo and use selective elements as inspiration for the overall design.
3. Make it work.
1. Ask the Client for permission to modify the existing logo.
KEEP THECROWN
REFINE THELOGOTYPE
INTRODUCECOLOR
• symmetry + balance
• rich motifs + style
• colors
• overall feel
2. Dissect the logo and use selective elements as inspiration for the design
CURVES
COLORS
DIMENSION
TYPOGRAPHY
LIGHTING“FOUNTAIN”LITERAL
(AND COLOR BLOCKS)
REFLECTION
WATER
CROSS “T”
• colors
• curves
• lighting
• “fountain”
• water
3. Make it work
AWKWARDLOGOMARKHEIGHT NO
HORIZONTALOPTION
STUPIDSIMPLE
GOOD LOGOTYPE
• simple
• friendly
• curve
• color
• type
BEST OF LUCKOUT THERE.THANKS FOR LISTENING