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Up Close Local Marketing TURNING SOCIAL MEDIA LEADS INTO SALES 1
Up Close Local Marketing
TURNING SOCIAL MEDIA LEADS INTO SALES
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Up Close Local Marketing
“Want more sales. Period.”
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Up Close Local Marketing
Traditional Marketing for small business
• Expensive • Hard to track • No control - set it forget it • Lack of timeliness • Hard to target • Less information delivered • Stop using - no more leads
RADIO
BILLBOARDS
TVPR/WORD OF
MOUTH
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Up Close Local Marketing
NOW WE HAVE ACCESS TO ONLINE! F♥
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• Very inexpensive • Easy to track • Amazing Control • Very timely • Easy to target • Endless information • Never leaves online world
Up Close Local Marketing
CREATE COMPELLING CONTENT
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• Can connect - before, during and after
• Create engagement • Nurture engagement • Know, like, and trust • THEN actually buy from you • Get to participate like never before
Up Close Local Marketing
SHARE YOUR STORY
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• Useful content for viewers • Requires EFFORT • Stand out from competitors
Up Close Local Marketing
CONVERT YOUR VIEWERS TO LEADS
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Up Close Local Marketing
CONVERT LEADS TO CUSTOMERS
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Up Close Local Marketing
BUILD YOUR ONLINE ASSETS
WEBSITE
YOUTUBE
SNAPCHAT
FACEBOOK ADS
BLOG POST
LANDING PAGES
FACEBOOK ADS
YOUTUBEBLOG
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Up Close Local Marketing
WHY THESE PLATFORMS?
This is where all the people are“ ”
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Up Close Local Marketing
Why these platforms.
PEOPLE ARE SEARCHING GOOGLE
PEOPLE ARE ON FACEBOOK ALL DAY
PEOPLE ARE WATCHING HOURS AND HOURS OF VIDEO
PEOPLE ARE LIKING, COMMENTING AND SHARING
ALL SCALABLE
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Up Close Local Marketing
WHAT DO YOU GAIN FROM ALL OF THIS?
Show up in search
High converting leads
Build customer databases
Revenue growth
SEO
LEADS
LISTS
SALES
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Up Close Local Marketing
BE SOCIAL!
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Up Close Local Marketing
BE SOCIAL!POST IN CONTEXT
USE YOUR OWN CONTENT MOSTLY
PERSONABLE, HONEST AND TRANSPARENT
CHANCE TO EXPLAIN YOUR STORY
POST OFTEN
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Up Close Local Marketing
BE SOCIAL!DON’T BE SALESY!
CAN STAND OUT ONLINE
COMPETITORS ARE NOT DOING IT OR NOT DOING IT RIGHT
REPURPOSE CONTENT
REMEMBER EACH PLATFORM IS DIFFERENT
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Up Close Local Marketing
WHERE TO STARTBE ON ALL THE PLATFORMS…BUT!
Website, blog, Facebook, YouTube
Master then grow
Then try other platforms
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Up Close Local Marketing
YOUR HUB
ONLY ASSET YOU OWN
NOT JUST A BROCHURE
MOVE PEOPLE HERE
GREAT FOR SEO
SHOW SOCIAL FEEDS
GET EMAILS
MODERN
HAVE SHARE LINKS
YOUR WEBSITE
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Up Close Local Marketing
CONNECTED TO SITE
YOUR OWN ADS
OPTIMIZE
CONTENT RICH
GREAT FOR SEO
YOUR STORY
GET LEADS
CONSISTENTCY
RESONATE
YOUR BLOG
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Up Close Local Marketing
PEOPLE LOVE VIDEOS
TRUE PERSONALITY
CAN BE LONGER
GREAT FOR SEO
CONSISTENCY
IT’S SOCIAL
CAPTIVATING
OPTIMIZE
MORE VIEWS
YOUTUBE
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Up Close Local Marketing
EVERYONE IS HERE
NURTURE ENGAGEMENT
BUILDS TRUST
SHARE YOUR STORY
CONSISTENCY
SHARABLE
ENGAGING
OPTIMIZE
VIDEO
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Up Close Local Marketing
ENHANCE FACEBOOK
INEXPSENSIVE
LARGE AWARENESS
BEST TARGETING
STOP ANY TIME
SCALABLE
EAST TO CONTROL
OPTIMIZE
VIDEO!
FACEBOOK ADS
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Up Close Local Marketing
FACEBOOKVIDEO ADS
WHAT MAKES YOU STAND OUT STRUCTURED VIDEO SIMPLE TO SETUP
SALES, DISCOUNTS, NEW PRODUCT/SERVICE, NEW
THOUGHT ON OLD PRODUCT, SOMETHING REALLY COOL
HAS TO GET TO THE POINT FAST, WHAT ARE YOU TALKING ABOUT, WHY, REPEAT, SCARCITY, CLEAR
CALL TO ACTION
ADS MANAGER, VIDEO VIEWS, HYPER TARGET, $5 A DAY
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Up Close Local Marketing
WHY VIDEO?
PEOPLE LOVE VIDEO
CAPTIVATINGSTAND OUT
T
Y S
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• Facebook loves video • YouTube loves video • Low cost ads • Video works • It is everywhere • More time to connect • Tell your true story
Up Close Local Marketing
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CASE STUDY
Up Close Local Marketing
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CASE STUDY
Up Close Local Marketing
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CASE STUDY
Up Close Local Marketing
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CASE STUDY
Up Close Local Marketing
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CASE STUDY
Up Close Local Marketing
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QUESTIONS?
