TV Sales Data - philip lelyveldphiliplelyveld.com/wordpress/wp-content/uploads/... · 60% of +50”...

PhilipLelyveld [email protected] 1

BenjaminArnoldConsumerTechnologyIndustryAnalyst

NPDGroup

TVSalesData



NPDGroup

2.4M4K/UHDsetssoldinlast12monthsAvepricefellbelow$1,500



NPDGroup

40%of+50”TVsalesare4K/UHD%of4K/UHDwillincreasein2016ashomesreplaceTVs



NPDGroup

60%of+50”TVsalesareSmartTVs45%ofrecentsmartTVbuyerssaythefeatureisimportant38%saidimportant2yrs ago

18%YOYOctoberincreaseinmediastreamingboxes(Roku,AppleTV)Expectcontentpartnerannouncements(especially4K/UHD)atCES

WatchingifconsumersbuybothorchooseoneforOTT



NPDGroup

0.5McurvedTVssoldinlast12monthsHDRwillbebiggestTV-relatedinnovationatCES

Expect4K/UHDBlu-rayplayers,butnotmanydiscs

13%increaseinpremiumaudiosound-bars

PhilLelyveld

VR/ARInitiative

ETC@USC

VR&AR


VRwillbreakintothemassmarketconsciousness

• ButOculusandVivehavebothre-delayed

AdvertisingfirmsarebuildingVRintotheirmarketing

mix.

• Butmetricsareneeded

Efforttodefine‘premiumVRexperience’andcharge

• TheMartian

VirtualRealityTrendsfor2016


WaveofVRcontentexperiments• immersivejournalism• Sports• musicvideos• Storyextensions(TheMartian)

Experimentswith…• Agency• Presence• Wanderfreelyvs‘onrails’• UIandlanguageofinteraction



TiersofVRexperiencesaswedecideVR’splaceinthemediamix• Swipeandscrollonthephone/tablet,• Magicwindow(wavethephone/table)• Cardboard(non-isolating)• GearVRandothermobilecases• HighendHMDs• Sitting,standing,walking• Controllers,hand-tracking,eye-tracking,…• Hapticfeedback



VRdistributionbandwidthdemandswillfree-rideonUHD-TVbuildout



Theemergenceofaudioasaprimarilyimportantstorytellingdevice,supersedingimagequality



Thepuristswillbeovertakenbythemarketandthe‘democratizationofVR.’



ConferenceSessions– 12relatedtoVirtualReality• “FivePracticalUsesforVR”• “ImmersiveWorldofKidsandGames”• “TheBusinessofVR”• MultipleHollywood/Storytellingsessions

Marketplace– 47exhibitorsunderGaming&VirtualRealityVendors– 31matchingkeyword‘VirtualReality’

CES2016– VirtualReality


AvegantRedwoodCity,CASouthHall2– 26033

GlyphHeadphoneswithVRdisplay


SpheroBoulder,COSouthHall2– 26402

Robotsinjectedwithhumanityandpersonality


SigmaIntegralePomona,CASouthHall2– 26219

Fullmotion,integratedvehiclesimulators


VRTIFYPaloAlto,CASouthHall2– 26215 VRMusicPlatform

60mikeswithsensorsatvenueallowyoutovirtuallywanderaroundaconcertvenue


uSensSanJose/ChinaSandsHallG– 81535

MobileVRheadsetwithbuilt-inhandgesturetracking


Scale-1PortalFranceSouthHall2– 26601

SCALee – 1,2,or3surfacehomeVR3DinteractivecaveinaboxPhilipLelyveld [email protected] 19

ReachBionicsWilshireBlvd.,LosAngelesSandsHallG– 80251

Facialexpressionandsidemusclecontrollers

SponsorofclinicalstudyatUSCDept Biokinesiology andPhysicalTherapy


Voke VRSantaClara,CASouthHall2- 26430


ARonmobiledeviceswillexplode

NichemarketsforspecializedARexperienceswillgrow(industrial)

Mappingvirtualobjectsontotherealworldwillhavemajoradvances

Itisn’tjustaboutMagicLeapandHoloLens

AugmentedRealityTrendsfor2016


ConferenceSession– 2directlyrelatedtoAR

“What’snextinAugmentedReality”

“EmergingTechandFamilyLife”

Exhibitors– 21-30directlyrelatedtoAR

CES2016– AugmentedReality


Exhibitors

Googleglasscompetitors(Westunitis,RemoteEye)

HoloLens-likeglasses(ODG,Vuzix,Lumis)

Objectandroomscanningappsfortables,phones,connectedcamerasystems(Occipital,Levels3D,VanGogh Imaging,MatterandFormInc.)

ARformarketingandfashion(Marxent,Modiface )

CES2016– AugmentedReality


Lowe’sInnovationLabMooresville,NCSouthHall2– 26229andVenetian,Lvl 3- Toscana3801

Rovinghelpfulrobots3DprintersVRpre-viz ofproductsPhilipLelyveld [email protected] 25

Osterhout DesignGroup(ODG)SanFrancisco,CASouthHall2- 26424

• ARglasses• AlmostfirstARtoInt’lSpaceStation(rocketexploded)PhilipLelyveld [email protected] 26

NuEyesSealBeach,CASands,HallG- 80559

• Visuallyimpairedhardware/softwareaid• BuiltintoODGARglassesPhilipLelyveld [email protected] 27

“retinalimaginglasereyeweartechnologyisplannedtobecommercializedonMarch2016”

QDLaser,Inc.JapanSouthHall2- 26432

Demo?


ModifaceToronto,CanadaSouthHall2– 26720

• ARappsforthebeautyindustry• 150mobileapplications,60milliondownloadsPhilipLelyveld [email protected] 29

IndoTraqPlano,TXSands,HallG– 81031

• Indoor/outdoor<5mmtrackingaccuracy• x/y/zPosition,orientation,accelerationtracking• Drones,HMDs,equipment

Weight:3gLength:1in(31.8mm)Width:1 in(31.8mm)Thickness:0.2in(5.4mm)800mAHrBatteryLife:8hours(60Hz)100mAHrBatteryLife:60hours(1Hz)100mAHrBatteryLife:600hours(onceevery10s)100mAHrBatteryLife:3600hours(onceperminute)


PhilLelyveld

VR/ARInitiative

ETC@USC

VR&ARatCES


Date post:	03-Jun-2020
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