Date post: | 14-Jul-2015 |
Category: |
Marketing |
Upload: | brian-gongol |
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Do social media sites really matter?
73% of adults who use the Internetuse at least one form of social media
Pew Internet Project, December 2013http://www.pewinternet.org/2013/12/30/social-media-update-2013/
Who's really on Twitter?
Sports fanatics
Journalists
Politicians
2 of 3 are key audiences for water utilities
Why Twitter before Facebook?
140-character limit requires less commitment
Less commitment means more follow-through
Why Twitter before Facebook?
Twitter was built for mobile first
Facebook has (with difficulty) adapted to mobile second
The big picture
Demographics matter
If we want more respect, we have to earn it with the young
Why do you think we have legal marijuana and gay marriage? Demographics.
Where are young people? Twitter.