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TWITTER 101JULIA CAMPBELL
J CAMPBELL SOCIAL MARKETINGWWW.JCSOCIALMARKETING.COM
Tech Day Camp
Franklin, MA
March 23, 2013
ABOUT ME
J Campbell Social Marketing is a boutique digital marketing firm based in Beverly, MA.
Using online tools such as social media, blogs and email marketing, we help small businesses and nonprofits grow and reach their customers and supporters.
We offer solutions to your social media problems – through training, support and managed services.
#techdaycamp @skullsflying
SOCIAL MEDIA
RULES OF THE ROAD
Social media tools are always changing.
“Getting on social media” is not a marketing strategy.
Using social media will not compensate for a bad product or service.
The tools are (mostly) free – but your time is not.
#techdaycamp @skullsflying
SOCIAL & MOBILE ARE HOT
67% of online adults use social networking sites.15% of online adults use Pinterest13% use Instagram6% use Tumblr67% use Facebook16% use Twitter20% use LinkedIn
#techdaycamp @skullsflying
SOCIAL & MOBILE ARE HOT
71% of women are users of social networking sites, compared with 62% of men.
Fully 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.
#techdaycamp @skullsflying
DECIDING WHAT TOOLS TO USE
Which social networking sites should we be on? It depends.
Hard truth: You get out of social media what you put into it.
#techdaycamp @skullsflying
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HOW MUCH WORK IS IT?
The actual work of social media: Researching and creating
content. Engaging and participating in
your nonprofit’s online communities.
Monitoring and reporting ROI, making the necessary adjustments.
#techdaycamp @skullsflying
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TWITTER 101
Let’s Tweet! Use hashtag
#techdaycamp @techdaycamp @skullsflying
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http://edudemic.com/2012/12/14-twitter-statistics-you-may-not-know/
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TWITTER 101
Add a photo to your bio Write a creative bio –
think keywords Add your website and other Twitter
handles – you have the real estate, use it!
Pro Tip: Get a custom Twitter background and cover photo
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TWITTER 101
Hashtag Any word beginning
with the # sign. People use hashtags
organize conversations around a specific topic.
Clicking on a hashtag akes you to search results for that term.
Great for events, specific products, timely announcments
Mention A public tweet
directed to another user that includes their @username.
Mentions are clickable and link back to the mentioned individuals profile.
They are collected together in a conversation if you click Reply.
https://business.twitter.com/start-tweeting
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TWITTER 101
Reply A public response to
a Tweet via the reply button.
Replies show up in your home timeline and the timeline of the person to who you are responding to.
You must follow both parties to see this conversation.
Retweet Sharing a Tweet. You can pass along
someone’s Tweet by retweeting it.
Just hit the Retweet button to send the original Tweet as written to all of your followers.
Won’t have your branding/profile pic on it.
https://business.twitter.com/start-tweeting
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ANATOMY OF A TWEET
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TWITTER 101
How to write a great tweet Keep it conversational and informal. Employ wit and humor. Make it shareable. Content has to be worth reading,
clicking and retweeting. Ask questions. Current events!
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TWITTER 101
Let’s learn how to: Get followers Find people to follow Follow someone Report spam/block someone FAQ: Should you follow everyone who
follows you? No.
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TWITTER 101
Let’s learn how to: “Favorite” a tweet to
easily find later Monitor when people
mention you (Connect) Check and answer
your direct messages To set up or not set up
an automated direct message? Debate!
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TWITTER 101
Let’s learn how to: Use a hashtag Monitor hashtags related
to your industry Participate in a TweetChat Use Twitter lists to manage the chaos Monitor trends
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TWITTER 101
Let’s learn how to: Use Twitter lists to manage the chaos Monitor trends
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TWITTER 101
How often to tweet? 20x/day not related to
you but of value to your clients and customers
5x/day directly related to you Retweet, @Mention, Acknowledge ALWAYS be sharing relevant, valuable,
pertinent, up-to-the-minute information!
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TWITTER 101
Time-saving tools Tweetdeck Hootsuite Buffer
(bufferapp.com)
There are hundreds of these tools!
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TWITTER 101
What will I tweet? Get Google Alerts Alltop LinkedIn Today/News Statistics Quotes Photos – (how to add a photo to a tweet) Retweet often
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PRO TIPS
If you type in the @mention, only people that follow you AND that person will see it. Add a period or a space before if you want it to go out to everyone.
Ask for RTs – Please RT! Do not connect Twitter to all other
accounts – hashtags are meant for Twitter, Instagram and Pinterest (maybe Facebook in the future, but not now)
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PRO TIPS
Keep tweets short and sweet. There is no “magical” length, but a report
by Buddy Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate.
Tweets with photos get twice the response. Tweet with videos (YouTube, Vimeo) get
increased engagement. https://
business.twitter.com/photos-videos-content
(Buddy Media, 6/26/12, “Strategies for Effective Tweeting: A Statistical
Review”)
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PRO TIPS
Participate in trends, but do it authentically.
In other words, don’t just hashtag everything #bieberfever.
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HOW BUSINESSES USE TWITTER
@Sharpie Has a real personality Full of sarcasm and dry humor One-on-one interaction with fans Never includes a salesy message
@BenandJerrys They share fans creations and ideas for
flavors Community service mission tie-in Embodies their brand perfectly
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HOW BUSINESSES USE TWITTER
@DeltaAssist @ComcastCare
s Customer
service Airlines Hotels Restaurants Cable
companies
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CRISIS MANAGEMENT!
An actual tweet accidentally sent via @RedCross:
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Red Cross response:
#gettngslizzerd was a Trending Topic (meaning it was popular on Twitter)
#techdaycamp @skullsflying
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Dogfish Head Brewery response:
The Red Cross set up a designated page in connection with Dogfish encouraging people to donate a pint and use the hashtag to spread the word.
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THE ONLY WAY TO SUCCEED…
Be present. Be relevant. Be active. Be engaging. Be timely. Have fun!
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QUESTIONS?