21
Twitter for SmartBears A Lunchtime Workshop Kendal Peiguss (@kendalpeiguss) SmartBear Social Media Manager
| Date post: | 19-Nov-2014 |
| Category: |
Technology |
| Upload: | kendal-peiguss |
| View: | 323 times |
| Download: | 1 times |
Twitter for SmartBearsA Lunchtime Workshop
Kendal Peiguss (@kendalpeiguss)SmartBear Social Media Manager
Housekeeping
Questions during the presentation? – KC’s monitoring the GTW chat
– Already on Twitter? Tweet at me @kendalpeiguss
This presentation is being recorded!– Slides will be available tomorrow
– We’ll send to everyone, whether they made it or not
Agenda
Why you should care Terms and basics Setting up your account Tips and action items
Company Confidential-Not for external distribution
Why should you care?
There are 100+ million active Twitter users– Chances are, your prospects and customers included!
People are more likely to recommend brands they
follow on Twitter Your participation will help @SmartBear grow– Increase reach, increase traffic, drive leads
Why SmartBears Should be on Twitter
Reach Transparency Reduce “corporate-ness” Customer satisfaction Traffic and leads
Company Confidential-Not for external distribution
SmartBears Tweeting
57%
38%
5%
YesNoYes, but I don't use it
N = 21
Terminology
Handle – your Twitter name, starts with @ Hashtag – categorization of tweets, starts with # Follow – adding someone to your network so
their updates appear in your news feed Mention – a tweet directed at you specifically Retweet (RT) – sharing someone else’s tweet
Twitter Basics
Posts must be under 140 characters To communicate with someone directly – Publically tweet at them using their @handle
Twitter is fun, I promise!
What to Tweet About
SmartBear product updates Upcoming webinars, trade shows, and events Blog posts (SmartBear and external) Pictures A funny thought
Meet Eugene!
A SmartBear that needs to get on Twitter
Your Twitter Handle
Begins with “@” @Mentions are directed at an individual
When creating your Twitter handle– Keep it short (<10 characters is best) – Keep it professional, memorable
Your Twitter Bio
Very important! It’s how people identify you When creating your Twitter bio– Include @SmartBear Twitter handle– Make it professional and personable – Don’t be an “egg!” Be sure to include a photo
Composing a Tweet
Compose a tweet here!
Use @ handle to tweet directly at a friend
This shows your character count
Links will shorten automatically
Use hashtag to participate in ongoing conversation (or to be funny)
Following People
Search for people here
Click “People”
Follow Larry!
Retweeting (RT)
Retweet when you see something cool on Twitter (especially if it came from @SmartBear)
Your RTs will be seen by your followers.
Who to Follow
@SmartBear and @kendalpeiguss (duh.) Friends and colleagues Media outlets, favorite blogs Competitors Customers, and prospects
To follow someone, search for them in the box at the top of Twitter.com and click “follow” on their profile.
Twitter Tips
Post a minimum of 3x per week Be brief Add Twitter handle to your email signature Practice, practice, practice!
Your To Do List
Complete 2-question survey after this webinar Create a Twitter account Follow some peeps Add your @handle to the unofficial company list on
Yammer Register for Gaggle: http://gaggleamp.com/eqezlxo
GaggleAMP is SmartBear’s mass social sharing tool Turn auto-share “ON” or leave it off and be notified by email
Get tweeting!
