by @drcarp

Rachel W.

Consults, sells ads, runs a spinning class, guest blogs, guest speaker,

Elle 1000 hits a day Videos

http://www.thedailyshow.com/video/index.jhtml?videoId=219519&title=twitter-frenzy

What is Twitter?

Definition: “talk rapidly and at length in an idle or trivial way.”

Read posts (”tweets”) from other Twitter users whom you choose to “follow.”

Break news, ask questions, follow public figures you admire, and share resources

History (2006)

The original product name “twttr” was inspired by Flickr

Brainstorming session led to idea of using SMS to tell small groups what you are doing

Largest social network followed by MySpace and Facebook

State of Twittersphere 08/09 11-13% of users use Twitter (‘09 Harris, Pew,

eMarketer). Expected 16% in 2010.

Average active user tweets .97 times per day Twitter is dominated by newer users 5-10 thousand new accounts opened per day (09)

Anatomy of Twitter Tweet

Limited to 140 characters

@reply

RT (Retweet)• Message is re-broadcast to their own followers

Leave room in your tweets to make it easier for someone to RT and also add a short reaction or endorsement

Try to thank or acknowledge those who RT your updates because it sends traffic to your site and encourages others to follow you

DM (Direct Message)

#hashtag

Real Estate Shorten your name

@serenacarpenter to @drcarp

URL Shortening Wars Bit.ly

http://bit.ly/CUjV+ Tr.im TInyURL J.mp – fewer characters

Twitter Lists

Act as a filtor, not aggregator Listorious http://serenacarpenter.com/?p=998

Establish Credibility

79% provided no URL 76% of users have not created a bio 69% have not specified a location 55% are not following anyone 55% have never tweeted 53% have no followers

More than status updates

Saying what you’re doing is about the most BORING way to tweet. Contribute interesting observations, thoughts,

questions, etc., it’s more likely people will follow you and respond to you.

People (except friends) will unfollow you

Do not protect your tweets Check boxes for “E-mail when someone starts

following me” and “E-mail when I receive a new direct message.”

Find Pattern Google “free twitter patterns”

Sign up, write bio, provide URL, upload photo and pick wallpaper

Post first tweet DO NOT FOLLOW ANYONE unless in your class

Sign up and set up Twitter

Using Twitter Promoting content Building a source list Post breaking news or crisis communication Post announcements or upcoming events Building community and monitoring brand Personal brand Gathering of information and research

Follow INDIVIDUALS for Networking

However, you can use it as a monitoring tool

1. TempeNews

2. ArizonaDOT

3. news21

4. statepressarts

5. Maricopahealth

6. abc15phx

7. PHXFire

8. abc15alerts

9. PHXSkyHarbor

10. phoenixpolice

1. MPDPIO

2. ARIZONA12NEWS

3. azfamily

4. 12NEWSRSSFEED

5. kpho

6. KTAR923

7. RealSheriffJoe

8. zoniereport

9. DowntownTempe

10. phoenixreporter

1. azcWatchdog

2. michaelcrow

3. CollegeTimes

4. ASUgreen

5. asupresoffice

Thought leaders broadcasting

CDCemergencyfeed – 1.3 million followers Emergency communication/breaking news

President Obama – more than 3 million Nasa astronaut – almost 32,000 followers Many people retweeted news reports and

details on how to send small donations to Red Cross

http://twitsnear.me/ http://citytweets.net/

Find news tips http://www.tweetscan.com/

Check breaking news or events. http://www.twitterlocal.net/

Download

Twitter and NYT TimesPeople recommend and comment with

fellow Times readers

How to get followed

Answer questions Tweet about Twitter Explain how to do something Break news Share links

Follow Some People Think about how you want to use it. Networking vs Monitoring or Both

PR to follow http://davefleet.com/2009/01/40-pr-related-people-to-follow-on-twitter/

Journalists to follow http://www.10000words.net/2008/08/10-journalists-you-should-follow-on.html

Twitter Aps

TweetDeck or HootSuite

Phone

Post Tweets, Pics, Video to your Twitter account

UberTwitter (Blackberry) Tweetie 2 or Echofon 3 (iPhone) Twidroid (Android) Twitter SMS

In the US, text updates to 40404

eet

Understanding and connecting to users with

your WordPress blog

Measuring traffic on your blog

Feedburner

Sitemeter Remember your login name and set your

password before logging out Manager > Add Sitemeter to your site > Add

sitemeter to WordPress blog > Copy and paste code in a text widget

Askimet

Other WordPress Plugins

Follow Me Encourages people to follow your social media

sites

Twitter Widget Shows your latest twitter posts

Google Analytics

Assignments

Article is due in two weeks on Feb. 23rd

Must have hard drive by Feb. 23

Social Media Assignment

Next Class

3rd blog post and 2 comments due Composing photos

Other material not covered in class

Monitor tweets

TweetBeep Google alert that lets you know when

someone tweets about you Tons of twitter apps

Twitter Analytics

http://twittercounter.com/ interactive chart that chronicles the quantity of

Twitter followers for any given username.

http://twitter-friends.com/ analytical tools for identifying relevant

conversationalists, revealing conversation patterns, and visualizing material conversation networks, by Twitter ID.

Twitter biz model

Facebook offered to buy Twitter in Nov 2008 Turned down offer, Facebook now offers APIs

through other sites

The Next Twitter

http://mashable.com/2009/07/25/foursquare-app/