8/2/2019 Twitter & Politics Revolutionizing Democracy

1/13

Twitter and Politics:

Revolutionizing DemocracyMIS 40650 Changing Work Practices ICT

Cathal OSullivan, Una OBrien and Brendan Lyng

2nd April 2012

8/2/2019 Twitter & Politics Revolutionizing Democracy

2/13

1996 Candidates websites

1998 Email

2000 Online Fundraising

2004 Blogs

2008 Social Media

Internets Influence on Politics

8/2/2019 Twitter & Politics Revolutionizing Democracy

3/13

Can a tweet change thepolitical landscape?

8/2/2019 Twitter & Politics Revolutionizing Democracy

4/13

8/2/2019 Twitter & Politics Revolutionizing Democracy

5/13

8/2/2019 Twitter & Politics Revolutionizing Democracy

6/13

8/2/2019 Twitter & Politics Revolutionizing Democracy

7/13

Building a grassroots network

Social media workshops

Green Party (Set guidelines not rules so as not to kill thespontaneity)

eClinics

Pew Internet and Amarican Life Project- Smith

Integration of social media with wider communicationstrategy

Election Campaigns

8/2/2019 Twitter & Politics Revolutionizing Democracy

8/13

Editorial Control over your message

Cory Booker, Mayor of Newark

Two way communication and engagement

Dvorak (2008) -Broadcasting

Governance

8/2/2019 Twitter & Politics Revolutionizing Democracy

9/13

Was it really a Twitter Revolution?

Awoke the international community

Arab Spring

8/2/2019 Twitter & Politics Revolutionizing Democracy

10/13

Internet enabler of participatory democracy?

Kent and Taylor (1998)

The Web provides public relations practitioners the

opportunity to create dynamic and lasting relationships

with publics, however, to do so requires that dialogic

loops be incorporated into Web pages Social media Mass communication of the self

(Castells, 2009)

Has it changed the discourse?

8/2/2019 Twitter & Politics Revolutionizing Democracy

11/13

Evgeny Morozov (2011)

Nave expectation that the Internet will empoweroppressed peoples and advance democracy

Social media as a propaganda tool

Belarus, Iran, Russia

Slacktivism (Vitak et al, 2011) Online political participation that has little real world

impact

Its not all good

8/2/2019 Twitter & Politics Revolutionizing Democracy

12/13

8/2/2019 Twitter & Politics Revolutionizing Democracy

13/13

Building Dialogic Relationships through the World Wide Web (Kent& Taylor, 1998) How activist organisations are using the Internet to build

relationships (Taylor et al., 2001) Communication Power (Castells, 2009) Technologys role in revolution: Internet freedom and political

oppression (Morozov, 2011) Its complicated: Facebook Users Political Participation in the 2008

Election (Vitak et al, 2011) The Rise of the Internet Electorate (LA Times, 2012)

http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418

References

http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418http://articles.latimes.com/2011/apr/18/nation/la-na-social-media-20110418