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| Date post: | 21-Jan-2015 |
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Business |
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What we do?
Experts in Customer Management and
Communication via the Internet.
Social Networking Definition
Social networking is the practice of expanding the number of one's
business and/or social contacts by making connections through
individuals.
What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. …
http://en.wikipedia.org/wiki/Social_media
Real Time Webenable users to receive information as soon as it is published by
its authors
Twitter Definition
“talk rapidly in a nervous or trivial
way”Oxford English Dictionary
“What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world.”
Evan Williams - Twitter Founder
Twitter is built for mobile
Flipboard on iPad makes a Twitter Paper
Paper.li makes a Twitter web paper
Why Tweet?
1. Marketing/Promotion
2. Customer service/support
3. Reputation Management
4. For staff/teams to communicate/collaborate
5. To learn/keep up to date with sector/competition
6. To be sociable/communicate with friends
Interaction/Feedback
BASICSTerm Definition Usage
Tweet An update sent via Twitter “I am at Birmingham train station and my train is late, going for a coffee
@ “At”; Signifies a Twitter name and is used to send a message or mention a user
@philoakley if you are stuck at the train station why do we not meet up and have lunch
Follow To receive tweets from someone
“I’m now following @NHSDirect”
Followers Number of people subscribed to receive your tweets
“@barackobama has 2,546,725 followers”
Short URL Shortened version of a normal URL to use fewer of the 140 characters allotted for tweets
“Twitter Hires Nearly A Dozen From Top Companies Around The Web: http://t.co/czEgGe9”
# A “hash tag” which is included in tweets and acts as a tag to group tweets by topic area
Lord Sugar is so funny #apprectice
Promotion
Basic Page Design Tips
• Have a Photo/Logo if organisation• Complete a good Bio• Put a good link in your Bio• Relevant Location• Background image• Twitter Page Perception
6th January 2010 [email protected]
Get more followers
Search and Follow people Follower other relevant peoples Followers Look for relevant lists Include your twitter name on other marketing Twitter ‘Find People’ Mr Tweet/WhoShouldIFollow Be a good Tweeter
Be a good Tweeter
Engage - @ and DM peopleTweet good and interesting contentRe-tweet other peoples good contentTweet something personal no matter how trivialJoin in on memes e.g. #followfridayLink to your other web propertiesLink your other web properties to Twitter
Don’t
SwearRow or fightAuto DM Ignore your @messages (unless spam)Spam/Link incessantly
Trending Topics
Top Trends on Twitter Home Page Twitscoop.com WhatTheTrend.com Start your own
Twitter Lists
• Group and view similar people together• Find people by category• Be found by category• Follow without following• Use Google advanced search to find list terms
140 Character Restriction URL shortenor – bit.ly Use + instead of and/& Leave out punctuation Use abbreviations Omit “I” Use Numerals instead of numbers Cut first few words of a sentence Use 140it.com If all else fails use www.twitlonger.com
Twitter Ninja
TweetDeck/Hootsuite or other client Hootsuite – web client Cotweet – designed for company Tweetgrid/Monitter – moniter multiple keywords Tweetbeep - Alerts Mobile (Tweetie ,TwitterBerry, Twitdroid) Multiple updates (ping.fm, posterous) Auto (Facebook, Blogs, other 3rd party services)
Text Message
7 tips for
Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
Superhuman Strengths
Twitter gives you two superhero strengths:
1.The power to read people’s thoughts
2.The ability to overhear conversation as if you were a fly on the wall
Integrated offline
Integrated offline
6th January 2010 [email protected]
Future
• Billion Users by 2020• Pulse of the planet• Replace texting
6th January 2010 [email protected]
Thank You
Philip OakleyTechnology ConsultantOutserve Ltd
www.outserveweb.com/blogwww.twitter.com/philoakleywww.linkedin.com/in/philoakley
Blog
6th January 2010 [email protected]
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