#twitterworks

@philgerb

Fast Facts About Phil

•Hometown: 996•Navy veteran•Licensed Stock Broker•IT for 15+ Years•Author of 2 Books•Reader of 1000s of books and blogs•Connected to 1000s of people•Always looking to help

Start with your purpose

Why do you want

to use social media?

Listen to what people are already saying

About you

About your brand

About your keywords

How do you want to be perceived?

Brand?Person?

Brand+person?Corporate?Character?

Manage Your Signal: Noise Ratio

Minimum 5:1

Better 10:1

Best 25:1

Search.Twitter.Com

Search and you shall find!

Follow relevant hashtags

• #smbmke

• #bloodybrunch

• #leaderchat

• #writechat

• #blogchat

• #makeupyourownchat

Feed Your Friendlies

Take care of those

who take care of you!

#twitterworks

@philgerb

Photo Credits

• Fotolia.com – Question Signs, Listen, Signal:Noise

• Avatar slide (L-R):– @steveroesler, some new user, @brandyourself,

@pezzettino, @tojosan, @quadgraphics, @yellowledbedder, @douglaskarr, @gradversity, some other new user

• Twitter background slide (L-R):– @augieray, @gradversity, @yellowledbedder

• Green Question Mark– http://www.flickr.com/photos/mikecogh/3086805262