#twitterworks
@philgerb
Fast Facts About Phil
•Hometown: 996•Navy veteran•Licensed Stock Broker•IT for 15+ Years•Author of 2 Books•Reader of 1000s of books and blogs•Connected to 1000s of people•Always looking to help
Start with your purpose
Why do you want
to use social media?
Listen to what people are already saying
About you
About your brand
About your keywords
How do you want to be perceived?
Brand?Person?
Brand+person?Corporate?Character?
Manage Your Signal: Noise Ratio
Minimum 5:1
Better 10:1
Best 25:1
Search.Twitter.Com
Search and you shall find!
Follow relevant hashtags
• #smbmke
• #bloodybrunch
• #leaderchat
• #writechat
• #blogchat
• #makeupyourownchat
Feed Your Friendlies
Take care of those
who take care of you!
#twitterworks
@philgerb
Photo Credits
• Fotolia.com – Question Signs, Listen, Signal:Noise
• Avatar slide (L-R):– @steveroesler, some new user, @brandyourself,
@pezzettino, @tojosan, @quadgraphics, @yellowledbedder, @douglaskarr, @gradversity, some other new user
• Twitter background slide (L-R):– @augieray, @gradversity, @yellowledbedder
• Green Question Mark– http://www.flickr.com/photos/mikecogh/3086805262
