Date post: | 24-Jun-2015 |
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Education |
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TYPES SOCIAL MEDIA
By,
Paban S. Mohanty
Corporate Coach
What is Social Media Anyway?
• Definition - “media are internet-powered platforms that make it easy for individuals, groups of people, and organizations to groups of people, and organizations to converse and participate with one another in a wide variety of social activities.”
Types of Social Types of Social Types of Social Types of Social
MediaMedia
1. Content-based social media.
2. Interest-based social media.
3. Personality-based social media.3. Personality-based social media.
4. Fantasy-based social media.
Content-based social media.
• Focuses on the content to be posted and passed around: blogs, videos, photos, news stories, podcasts
• Or bookmarks to the content
• Feeds viral marketing
Interest-based social media.
• Communities form around topics of interest,
such as message boards and specialty search
engines
Personality-based social media
• Consumer companies create character profiles, but may not
be the best marketing for IT companies
• IT consultants create professional profiles
Fantasy-based social media.
• Virtual worlds, inhabited by
avatars, allow fantasy lives
that marketers wish to be part
of—Apple, IBM, and other
companies already playcompanies already play
• Kids have their worlds, too,
but IT marketers can safely
ignore them