Typography

Course Number: TYPOGRAPHY

Course Title: Introduction to Typography

Instructor: Mike Matamala | BS Graphic Design8 years Print & Graphic working experience. 858-361-4711 | michael@matamaladesign.com

Date Course Begins:Every Six Weeks (concurrently) 25 sessions per course

Schedule: Monday through Thursday

Time: 6:00 to 10:00 PM 1/2 hour break

Prerequisite: none

Units: 5 semester hours

Textbooks:

The Mac is Not a Typewriter Robin Williams Peachpit Press 2003

Non Designers Type BookRobin Williams Peachpit Press 2006

Notes on Graphic Design & Visual CommunicationGregg Berryman; Crisp Publications 1989

Lesson Materials:The syllabus, course outline and unit guidelines for the entire course will be copied and given as a packet to the students on the first full day of class.

Course Description:

This course acquaints students with an introduction to InDesign and it’s basic functions (particularly for use in typography) and type terminology as it pertains to Graphic Design. Visual appeal, kerning, leading and form. Using type in practical applications pertaining to ad layout and designing combination marks and logos.

Instruction Method: Lectures, demonstrations, projects and critiques, 1 Exam.

Course Objectives:

At the completion of the course, the student will be familiar with:• The terminology associated with type• Type classifications and history• Copyfitting on the computer• Practical applications of type as a design element• Logo and combination mark design

Course Procedures:

The plan for learning typography includes:• Lectures• Reading assignments• Handouts• Student Binder of information• Demonstrations and exercises• Projects with deadlines and critiques

Typography

Course Number: TYPOGRAPHY

Course Title: Introduction to Typography

Grading Policies:

There will be scheduled tests throughout the module as well as a comprehensive final. The total points earned divided by the total points possible determines the student’s grade. Attendance and participation will be factored into the final grade.

Grading Scale:

Grade PercentageA 90% - 100%B 80% - 89%C 70% - 79%D* 60% - 69%F Below 59%* Academic Probation

Attendance:

Attendance is extremely important in order to hear lectures and pre-sentations, and ask questions as they arise. Students must complete 85% of the course hours to earn a satisfactory grade. Absences after three will count against final grade.

Challenges:This course may be challenged with proof of professional work or a portfolio and college transcripts.

Resources:Required resources will be provided in the classroom. Additional resources include the Platt Library.

Class Rules:

If you miss a class for some reason, it is your responsibility to obtain copies of class notes and assignments. Copies of class assignments will be provided by the Teaching Assistant. *Cell phones and pagers must be turned off sound (put on vibrate). Cell phone or pagers that interrupt the class will be cause for a 5 point reduction in grade for each incident. Please remember that you are college students and disruptions and rudeness are not a part of the class Environment. Please wear head phones if you choose to listen to IPods or MP3 Players and keep the volume down please.

Typography

Course Number: TYPOGRAPHY

Course Title: Introduction to Typography

Make up Policy: A student who misses a regularly scheduled test may make arrangements for a make up test as follows:

A. The student shall receive the actual grade earned.B. The student must contact the instructor on the student’s first day returning to request a make up testC. When a student is aware, in advance of a scheduled test, that he/she will not be able to take at the scheduled time, the student will contact the instructor no less then one day in advance. The instructor will make arrangements for the student to take the test prior to the date on which the test is scheduled. Policies may change for emergencies D. Any student who does not take a test in accordance with these policies shall receive a score of zero (failing grade ) on the test.

Grading Policy: All critiqued projects have a firm deadline and are due at the set time for the critique. Any critiqued project that is late one day will receive a one letter grade reduction. A critiqued project turned in two days late will receive an F (59%). All exercise projects must be received by the end of the module or will be graded as an F (0%).