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Typography Basics - Community College of Baltimore...

Date post:04-Apr-2019
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Typography Basics

Debby CiccarelliCCBC | ADiM


Typography - the study of type

Type choices have a huge impact on our designs, and can often make or break a design

Type choices convey the style and feel of the design

Type Classification

Typeface Selection

When and where should a display font be used?

When should a script NOT be used?

What typefaces should be avoided?

Are there any typefaces that are overused?

Basic Properties of Type

Font Family/Typefacee.g. Futura

Fonte.g. Futura Book

Stylee.g. Futura Book Italic

Harmony and Variety

Fonts within a family are used to maintain harmony in a design

Style is used to add visual contrast

Properties of a font


Comparisons: x-height

Comparisons: counter

Properties of Text

Kerning - the horizontal space between individual pairs of letters

Tracking - overall letter spacing

Leading - line spacing

Line length - width of a paragraph

Kerning for Large Type

Manual kerning (adjustments) is often required for type at large sizes(and sometimes for poor font designs)


More leading gives an open feeling due to the added space between lines

Too much leading can cause lines to separate and not be seen as a single paragraph

Pairing Fonts

Should I use more than one font in a design?

Should I use more than three?

Combining Typefaces

Using more than one typeface gives a design some contrast and variety.

Be cautious of 2 typefaces that do not contrast enough!

Designer: Mason Zimbler

Designer: Fox Point Studios

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