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Brand Mission The design I did was for a rock, post-hardcore, electronic band Enter Shikari. I believe the band’s music is not geared toward any specific gender, so I aimed to make the product gender neutral. My target age range, though, would be for people from ages 16 to 25. These people, whether male or female, are avid music listeners and concert goers. They are more into hardcore music than mainstream music. The feel of this design suits these specific kinds of people. They like to wear a band t-shirt that has a unique design and clearly displays the band’s name. This design is unique in that it is made out of all type and has a front and back. This type not only includes lyrics, but it gives an image to the lyrics, as well. It’s a band t-shirt they can wear that is visually appealing to the wearer and onlookers, but it’s also personal to the wearer because of the lyrics. This design is meant primarily for t-shirt use, but it may be used for a few other select products. It can be used on other styles of shirts and hoodies, drawstring bags, canvas shoulder bags, stickers, and pins. There are specific guidelines for use of the design, though. First, the lion and band name must always be present. The two cannot be separated. Furthermore, the paw design can never be used alone and it cannot be used on the same side as the lion. It must be on the back of a double sided product (a shoulder bag that has two sides). If the product does not have two sides, the paws cannot be used. The only exception would be a set of pins. The lion/band name can be used on one pin and the paws on another if the two are sold in a set.
