UBD Media Kit 2012

5922 S. Archer Ave. Chicago, IL 60638 • 773-735-9001 • www.UnBuenDoctor.comUn Buen Doctor MeDia Kit

UnBuenDoctor®

El dibujo esta bastante bien, ayuda mucho con el ajuste de color; hay algunos detalles que se podrian ajustar. Por ejemplo el

contorno azul en los hombros y la cabeza del muneco no deberia estar. Tambien la imposicion del color sobre la camisa y la

corbata en azul tiene detalles donde no cubrio la base y se ve el color previo - Que tal se veria con la corbata de otro color?. El cuello

del doctor necesita que sea un pelito mas largo.

Las letras se deben nivelar con la curva del baner ya que estan curvadas en angulo mas pronunciado. Tambien se pueden agrandar

un pelito mas, sin dejar que llegen a verse grotescas?

En fin, algunos pequenos detalles que eventualmente se deberan corregir. Si el no lo puede, despues buscamos quien lo

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Gold AWArd best biliNGuAl mAGA ziNe iN usA

Para Vivir Saludable For a Healthier Life

The National Association of Hispanic Publications’2011 José Martí Publishing Awards

The National Association of Hispanic Publications, founded in 1982, has held these awards annually since 1989 - and they have grown to become the most important andcomprehensive Hispanic media awards in the USA. This year’s awards, held during the 2011 NAHP Convention at the Tropicana Hotel in Las Vegas from October 19-22, 2011, will honor268 winning articles, photos, designs, editorial sections, marketing e orts, and best overall publications. The hard working judges for this year’s awards were Robert Alanez, MartinCastro, Carlos Cisneros, Mario Cobian, Nora de Hoyos Comstock, José Galvez, Ignacio Gomez, Myriam Grajales Hall, Jen Cullerton Johnson, Mimi Lozano, Sylvia Mendoza, GuillermoMeneses, Esther Novak, Gloria Rodriguez, Nilza Serrano, Andres Tobar, Luis Torres, and Francisco Vasquez. The awards were produced by Kirk Whisler. A 240 page book of the 268winners is available at $25 from www.WPRbooks.com.

A GENERAL EXCELLENCE AWARDSA1OUTSTANDING HISPANIC DAILY

Gold Award, Hoy Chicago, Chicago, IL-INSilver Award, El Nuevo Heraldo, Harlingen-Weslaco-Brownsville-McAllen, TX

A2OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (UP TO 29,999 CIRC.)Gold Award, Hola Noticias - Charlotte, Charlotte, NC-SCSilver Award, Qué Pasa Raleigh Durham, Raleigh-Durham, NC-VABronze Award, La Conexión, Raleigh-Durham, NC-VABronze Award, Mi Gente, Charlotte, NC-SC

A3OUTSTANDING SPANISH LANGUAGE WEEKLY NEWSPAPER (OVER 30,000 CIRC.)Gold Award, El Tiempo Latino, Washington, DC-MD-VASilver Award, El Mundo, Las Vegas, NVBronze Award, El Mundo, Seattle-Tacoma, WABronze Award, El Observador de Utah, Salt Lake City, UT-ID-NV-WYBronze Award, El Tiempo, Las Vegas, NV

A4OUTSTANDING BILINGUAL LANGUAGE WEEKLY NEWSPAPERGold Award, Hispano de Tulsa, Tulsa, OK-KSSilver Award, Vida en el Valle Fresno, Fresno-Visalia, CABronze Award, Extra Bilingual Newspaper, Chicago, IL-INBronze Award, La Voz Bilingüe, Denver, COBronze Award, Re ejos, Chicago, IL-IN

A5OUTSTANDING LESS THAN WEEKLY NEWSPAPERGold Award, Vida Nueva, Los Angeles, CASilver Award, El Hispanic News, Portland, OR-WA

A6OUTSTANDING GLOSSY SPANISH LANGUAGE MAGAZINEGold Award, Mundo Hispánico, Atlanta, GA-AL-NC

A7OUTSTANDING GLOSSY ENGLISH LANGUAGE OR BILINGUAL MAGAZINEGold Award, Un Buen Doctor, Chicago, IL-IN

A8OUTSTANDING NEWSPRINT MAGAZINEGold Award, El Aviso Magazine, Los Angeles, CAGold Award, Tele Guía de Chicago, Chicago, IL-IN

A9OUTSTANDING EPUBLICATION (UP TO 29,999 CIRCULATION)Gold Award, El Mundo, Seattle-Tacoma, WA

A10OUTSTANDING EPUBLICATION (30,000+ CIRCULATION)Gold Award, El Clasi cado, Los Angeles, CA

A11OUTSTANDING PUBLICATION WEB SITE (UP TO 29,999 CIRCULATION)Gold Award, La Raza del Noroeste, Seattle-Tacoma, WA, http://www.nuestronoroeste.com/Silver Award, El Mundo, Seattle-Tacoma, WA, www.elmundous.com

1For more information contact Kirk Whisler, Latino Print Network, 760-434-1223

Overview X Un Buen Doctor (UBD) is a monthly bilingual (Spanish and english) health magazine

published by CMO, inc. this family-oriented print publication is accessible for free in our website: www.UnBuenDoctor.com. it is currently the only free healthcare media providing timing health information to the Hispanic/Latino community.

visiOn X UBD's vision is to be a trustful and reliable source of health information. X to provide to the Hispanic community easy access to useful/practical and accurate

health and medical information.

MissiOn X to deliver linguistically, culturally appropriate information on key nutrition,

lifestyle and other health promotion and disease prevention topics as a way of improving the health-quality of life of Hispanics/Latinos.

X to promote dialogue about Hispanics/Latinos social and health disparities through publication of articles on health policies (e.g., health care reform).

X to facilitate the promotion and marketing of health and human services to the Hispanic/ Latino community.

X Promotion of health related products and services to the Hispanic consumer.

KeY sTrATeGies X Publish easy-to-understand information on complex health, nutrition and lifestyle

practices of Hispanics/Latinos of diverse backgrounds, nationalities or origins. X Promote health professional educational opportunities in the Hispanic community. X Report on relevant social, economic and political news related to health and

medical care. X inform the community about important events by providing a community calendar

of key health related activities, products or services. X Promote trust & editorial integrity through effective media channels of information. X Provide an effective, efficient, credible and affordable media & marketing vehicle

for businesses to market and promote their products and services to the Hispanic community.

IntroDUCtIon

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rate card & deadlInes

readers demographIcs

cIrculatIon cIty map

dIstrIbutIon outlets/zIps

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LATinOs...

Prefer MAGAZines X 75% of Hispanic/Latino readers prefer magazines. X For Hispanic consumers, magazines are viewed as credible sources of valuable

information. X Magazines provide the most practical advice and makes them feel “smarter”.

TrUsT MAGAZine ADverTisinG

Of LATinOs.... X 73% say that magazine advertising gives them good ideas about what to buy. X 54% believe magazine advertising provide them with something they can’t find

in tV, radio, internet or other media. X 43% trust magazine advertising compared to tV (38%). X as a result, - Magazines provide higher rate of captive audience, compared to

Radio, tV or Newspapers.

Are PrOACTive in THeir HeALTHCAre X Hispanic/Latinos are most likely to visit health or medical care facilities. they are

second only to White non-Hispanics; 10% greater than asian-americans and 20% higher than african-americans.

X Hispanic/Latinos are in the top 10 in buying most common over the counter health and beauty products

X they are most likely to have selective surgery services (primarily plastic & corrective surgeries).

Are UPwArDLY MOBiLe X Hispanic/Latino estimated population growth is 126.4% from 1999 to 2012. X they are expected to be reaching a spending power of $1.2 trillion by 2012/2013. X it is currently estimated that there are 50 million+ Hispanics/Latinos in the U.S.

population. two million+ currently living in the Chicagoland area.

Sources: U.S. sensus, 2010; Simmons Market research Bureau, 2008; Hispanic Latino Market Profile/MPA, 2008; Synovate/MPA Study 2006; Prevention/Men’s Health, 2006; PEW Hispanic, 2008 readership Institute Study, 2008

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wHAT is Un BUen DOCTOr MAGAZine? X Un Buen Doctor Magazine is a specialized - easy to read - consumer publication

that provides sensitive and culturally relevant content about Health, Beauty, Nutrition, Wellbeing, Life Style trends, education, Career Opportunities and quality of life for the Hispanic community.

X the following targeted editorial Sections are designed to properly inform our readers and have created an above average captive and loyal readership audience comprised of key decision makers in the marketplace:

HeALTH – sALUD X this section provides extensive reports related to most aspects of Healthcare. it

includes articles written by doctors and specialist covering a variety of health fields; interviews, new research and useful findings at the local, regional and national level. Featuring prevention, interventional and other practices for treatments of common and rare medical conditions. Dental health and oral care articles are included in this section.

BeAUTY – BeLLeZA X Relevant articles and tips about Beauty and Wellbeing. applications and benefits

of esthetic Surgeries, Massages and complete body care from head to toe. We include substantial emphasis on Diets, exercises and the art of Fashion & building self-esteem for today’s Latinas and Latinos.

nUTriTiOn – nUTriCión X all about healthy foods, nutrients and vitamins your body needs for an optimal

performance and to live a healthier life. Newest products, recipes and tips to survive today’s hectic life style.

Life sTYLe – viDA Y CULTUrA X articles and reviews related to entertainment, Shows, expanded coverage on Music

releases and popular Concerts, Movie Reviews, tV and Physical activities.

YOUr fUTUre – TU fUTUrO X in-depth reviews and reports on educational institutions & academic Curriculums

dedicated to serve the Healthcare industry. Market trends, Professional Opportunities and Careers Outlook for each related field.

X Jobs and Career advancement Offers and Postings in the Healthcare market place.

nuestra Gente

SPECIAL EDItIon tHEMES

• Medical Doctors

• Plastic Surgeons

• Dental Providers

• Local Hospitals

• Senior Services

• Chiropractic Providers* *new for 2012 Edition

EDItorIAL ContEnt

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Special Edition

Special Edition

Special Edition Chiropractic Providers

Local Hospitals

Senior Services

month theme

EDItorIAL CALEnDAr

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Special Edition

Special Edition

Special Edition Dental Providers

Plastic Surgeons

Medical Doctors

month theme

EDItorIAL CALEnDAr

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trim Size 16 13/16” x 10 15/16 inchesBleed Size 17 7/32” x 11 1/4 inchesLive Area 16 ” x 10 inches

trim Size8 7/16” x 10 15/16 inchesBleed Size8 3/4” x 11 1/4 inchesLive Area7 1/2” x 10 inches




trim Size2 15/16” X 10 15/16 inchesBleed Size3 1/8” X 11 1/4 inchesLive Area2 1/2” x 10 inches

trim Size3 15/16” X 5 7/32 inchesBleed Size4 21/64” X 5 5/8 inchesLive Area3 11/16” x 5 inches

SPrEADDoUBLE PAGE

1/2 PAGEHorIZontAL

1/3PAGE

FULLPAGE

JUnIorPAGE

1/4PAGE

1/2 PAGEVErtICAL

ForMAt ......................................... Standard Glossy Magazine 8 ½ by 11”LAnGUAGE ................................... Spanish & englishCoVErAGE .................................... Chicago DMaCIrCULAtIon .............................. 30,000+FrEqUEnCy ................................. MonthlyDIStrIBUtIon ............................ 1,800+ Outlets (City & Suburbs)PUBLICAtIon DAtE .................. First Week of each MonthSInGLE CoPy PrICE................. Free*SPACE rESErVAtIon DAtE .... On the 2nd thursday of the Month Prior to Publication Date*MAtErIAL DEADLInE ...... ....... 3rd thursday of the Month Prior to Publication Date

AVAILABLE

(Call for Details)

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MAGAZine

4 CoLor OPeN Rate (Gross)

FULL PAGE.................... $ 4,850

Jr. PAGE........................ $ 3,625

½ PAGE........................... $ 2,550

1/3 PAGE......................... $ 1,755

1/4 PAGE......................... $ 1,305

PrinT MATeriAL sPeCifiCATiOns AnD reQUireMenTs

Material must be submitted in digital format, by email or Zip Disk or CD and must meet the following:

X indicate the program and version utilized. X all images must be CMYK in high resolution (300 dpi). X all fonts must be postscript. X Materials must be submitted in the specific size required. X include a laser Color or B/W output indicating the percentage at which it has been

printed in reference to the original size. X Modification: any changes to the information already sent should be in writing

and delivered before the ad material deadline listed above to assure publication. X all materials must be sent by the dates specified in the closing date requirements

listing.

*2013 Edition

PreMiUM POsiTiOns

tABLE oF ContEntS 25%

CoVEr II 20%

InSIDE BACK CoVEr 15%

BACK CoVEr 30%

CEntErFoLD 30%

MontHSPACE

CLoSInGAD

MAtErIALDIStrIBUtIon

DAtE

*January 12-17-12 12-21-12 01-04-13*

February 01-13-12 01-20-12 02-03-12

March 02-10-12 02-17-12 03-02-12

April 03-16-12 03-23-12 04-06-12

May 04-13-12 04-20-12 05-04-12

June 05-11-12 05-18-12 06-01-12

July 06-15-12 06-22-12 07-06-12

August 07-13-12 07-20-12 08-03-12

September 08-17-12 08-24-12 09-03-12

october 09-14-12 09-27-12 10-05-12

november 10-12-12 10-19-12 11-02-12

December 11-09-12 11-16-12 12-03-12

DEADLInES

rAtE CArD & DEADLInES

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®

Black and White - Deduct 10%


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rEADErS DEMoGrAPHICS

®

PerCenTAGe MALe /feMALe reADers:

41% Male vs. 59 % FemaleAverage age: 35 YAverage readers / copy 3.8Current Circulation: 30,950 total readership: 117,610

Un BUen DOCTOr MAGAZine reADers’ HOUseHOLD inCOMe

Median Household Income: $54,192

eDUCATiOn

Graduated High School or More: 67.3%Attended College or More: 37.2%

eMPLOYMenT

Employed: 71.5%not Employed: Retired 5.4%

HOMe OwnersHiP

own Home: 54.5%

MAriTAL sTATUs

Married: 59.4%

CHiLDren <18 LivinG AT HOMe

1 + Children in Household 60.6%

AGe Of reADers

18-34: 25%35-49: 37%50-69: 27%70 + : 11%

LenGTH Of reADersHiP

Less than 6 months: 7%1-2 years: 44%2+ years: 58%

wHAT DO YOU enjOY MOsT

Health & Fitness: 65%nutrition & recipes: 41%Beauty tips: 33%Life & Culture: 22%Education: 19%

wHAT HAve YOU UseD

Medical: 49%Salon/Spa: 24%Dentist: 11%Entertainment: 19%


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7900 S

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10300 S

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0

1200 S

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79th

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119th

127th

135th

83rd

91st

99th

107th

115th

123rd

131st

Touhy

Devon

Bryn Mawr

Lawrence

Irving Park

Belmont

Fullerton

North

Chicago

Madison

Roosevelt

Cermak

31st

Pershing

47th

55th

63rd

71st

HOWARD

PRATT

PETERSON

FOSTER

MONTROSE

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ARMITAGE

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KINZIE

HARRISON

16th

35th

43rd

51st

59th

MARQUETTE

75th

26th

60646

60630

60707

60601606026060360604

60624

60653

60615

6062160637

60649

60619

6062860643

60827

60655

60620

60633

60636

60605

60656

Chicago, Cicero& Berwyn

(Shown Only)

60613

60608

60609

60612

60613

60614

6062260610

60654

60657

60640

60607

6066160606

60651

60645

60660

60647

60659

60652

60616

60618

60625

60623

60626

60629

60634

60639

60641

60644

60617

60617

Lake Michigan

60611

60632

60638

60804

60402

Density of Latino Population

80% — 100%

60% — 80%

40% — 60%

20% — 40%

0% — 20%

60631

Cicero

Berwyn

Partial Distribution

Map

Partial Distribution

Map

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CIrCULAtIon CIty MAP

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DIStrIBUtIon oUtLEtS

CATEGORIES/TYPES

NUMBER OF

OUTLETS

% OUTLETS

Medical Doctors & Chiropractors 174 10.29%

Hospitals & Clinics 338 16.83%

Dentists 232 12.76%

Restaurants 122 6.11%

Supermarkets 176 9.59%

Beauty Salons & Spas 202 10.6%

Currency Exchanges& Mobile Stores 71 3.87%

Professional OfficesLawyers, Accts, etc 207 12.02%

Insurance, Pharmacies & Travel 130 7.00%

Bakeries& Laundromats 78 4.18%

Miscellaneous Stores 142 6.75%

Total Outlets 1,865 100.00%

reach your target!!!

DisTriBUTiOnTotal # of Cities ......... 49Total # of Zips ............ 101 Total # Distr. Points .... 1,800+Total # of Copies ........ 30K+

Un Buen Doctor MAGAZine An effeCTive veHiCLe

fOr YOUr

MArKeTinG neeDs

call today773-735-9001

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SUBUrBS CIty ZIPS

CITY ZIP CODE LATINOS % # of LATINOSAddison 60101 27.62% 38,141

Arlington Heights 60005 7.18% 29,183

Aurora605056050460506

60.87%7.43%

23.73%

54,97144,41251,184

Barlett 60103 16.02% 75,585Bensenville 60106 34.94% 22,404

Berwyn 60402 35.58% 60,373Blue Island 60406 37.22% 25,370

Bolingbrook 60440 14.24% 46,546Bridgeview 60455 9.59% 16,138

Burbank 60459 11.07% 27,978Cicero 60804 77.51% 86,133

Country Side 60525 N/A N/A

Crest Hill6040360435

N/A N/A

Des Plaines 60016 10.53% 58,611Elgin 60123 19.90% 55,201

Franklin Park 60131 38.06% 19,342Gurnee 60031 6.33% 37,461

Hanover Park 60133 N/A N/AHarvey 60426 9.60% 47,649Hillside 60126 13.21% 8,513

Hoffman Estates 60194 5.74% 1,775

Joliet604316043260435

5.45%46.36%11.55%

23,39221,43152,542

Lockport 60441 4.87% 49,103Melrose Park 60160 54.02% 23,034

Mount Prospect 60056 11.74% 56,625Niles 60714 5.03% 31,051

North Chicago 60064 27.56% 16,121Northlake 60164 N/A N/A

North Riverside 60546 N/A N/AOak Lawn 60435 5.31% 54,499Oak Park 60302 4.03% 32,527Pataline 60074 32.14% 50,825

Palos Heights 60463 1.61% 13,286Riverwoods 60015 N/A N/A

Rolling Meadows 60008 20.16% 23,318Romeoville 60446 13.51% 20,141

Roselle 60172 5.19% 25,349Stone Park 60165 78.74% 5,171

Streamwood 60107 17.26% 35,638Summit Argo 60501 46.42% 11,175

Villa Park 60181 14.63% 30,161Warrenville 60555 9.83% 13,852Waukegan 60085 48.94% 72,937

West Chicago 60185 37.84% 32,936Wheeling 60090 20.80% 36,736

Wood Dale 60191 13.41% 14,360

Rockford

611016110261103611046110561107611086110961114

9.12%18.95%6.29%

16.11%N/A

5.66%6.57%7.40%2.67%

23,34720,38324,36820,421

N/A30,04027,37026,58415,557

Loves Park 61111 3.22% 20,555Belvidere 61008 15.64% 28,361

Suburb Circulation 11,470

CIty oF CHICAGo ZIPS

CITY ZIP CODE LATINOS % # of LATINOS

Chgo. 60607 8.07% 15,552

Chgo. 60608 62.72% 92,472

Chgo. 60609 43.37% 79,469

Chgo. 60612 13.96% 37,990

Chgo. 60613 13.03% 50,548

Chgo. 60614 5.42% 65,474

Chgo. 60617 34.29% 96,288

Chgo. 60618 49.05% 98,147

Chgo. 60622 45.17% 76,015

Chgo. 60623 62.85% 108,144

Chgo. 60625 37.64% 73,824

Chgo. 60626 27.00% 59,251

Chgo. 60629 48.59% 113,984

Chgo. 60630 16.39% 54,781

Chgo. 60631 5.20% 28,832

Chgo. 60632 70.36% 87,577

Chgo. 60634 19.55% 74,164

Chgo. 60638 15.53% 55,788

Chgo. 60639 66.37% 92,951

Chgo. 60640 21.33% 74,030

Chgo. 60641 38.79% 73,824

Chgo. 60642 N/A N/A

Chgo. 60644 2.17% 59,059

Chgo. 60645 16.34% 44,197

Chgo. 60647 66.70% 98,769

Chgo. 60651 26.78% 77,583

Chgo. 60652 17.19% 39,126

Chgo. 60654 N/A N/A

Chgo. 60657 7.92% 66,789

Chgo. 60659 16.14% 39,155

Chgo. 60660 20.75% 47,726

Chgo. 60601 5.61% 5,591

Chgo. 60602 31.42% 70

Chgo. 60603 7.40% 378

Chgo. 60604 21.79% 78

Chgo. 60606 7.66% 1,682

Chgo. 60610 3.93% 47,513

Chgo. 60611 3.59% 26,522

Chgo. 60614 N/A N/A

City Circulation 22,488

FULL DIStrIBUtIon oUtLEtS/ZIPS

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UBD Media Kit 2012

News & Politics