UCSF Life Sciences Week 1 Therapeutics

Value PropositionsLean Launchpad: Digital Health

UCSF Entrepreneurship CenterOctober 1, 2013

Abhas Gupta, MDMohr Davidow Ventures

@abhasguptamd

Value Proposi-ons: “Key features of your MVP”

Lean Launchpad: Therapeu-cs

UCSF Entrepreneurship Center October 1, 2013

Karl Handelsman Codon Capital




@abhasguptamd

Weekly Office Hours: 4:30-‐5:30 before class




@abhasguptamd

CONTEXT Why Lean Launch Process Now?




@abhasguptamd

Innova-on Opportunity




@abhasguptamd

Standard View




@abhasguptamd

Alternate View




@abhasguptamd

Typical Launch Plan




@abhasguptamd

Capital Efficient: Lean Launch Process




@abhasguptamd

understand your star-ng posi-on and where you need to go: key criteria




@abhasguptamd

Why Now?




@abhasguptamd

Value Proposi-ons Value Propositions

This Week

Next Week




@abhasguptamd

Mistakes to Avoid

•  You do not have the solu-on to global/system macro problems –  Example: I have the solu-on to increase your total research produc-vity

•  I can relieve your high cost to develop drugs pain •  Our approach offers a broad approach to treat many diseases

•  MVP is the goal not Target Product Profile •  Your innova-on has no value as a “great” idea




@abhasguptamd

Star-ng Point of Your Customers

•  Need to engage at right level of your features – Know your stage: is this high or low poten-al, is this an approach that has previously failed

– What makes it a\rac-ve – What makes it risky

•  What must I demonstrate to be viable – Liabili-es to avoid – Features and data that are compelling




@abhasguptamd

Understand your customers •  Engagement (monitors your progress) •  Early Adopters (interested in data) •  Late Adopters (wants stage status update) • What is the compe--on (new entrants) • What are the alterna-ves • Why is this problem so hard to solve




@abhasguptamd

Criteria: specifics are crucial •  Milestones and data that create value •  Need to benchmark to “out of the building” alterna-ves

–  Alternate approaches –  Compe-ng approaches –  Direct compe--on (external and internal programs)

•  If you have a general high level criteria, ask yourself, is this testable? How would I prove it?

•  The specifics help you form your opera-onal plan, understand the value you deliver, and develop a capital efficient path

•  This helps you define the key resources, ac-vi-es and partnerships




@abhasguptamd

This Weeks Big Idea

Strength of Value Proposi3on

is criteria of key data required to displace

compe-ng and internal programs at every stage




@abhasguptamd

Put the work in upfront




@abhasguptamd

Looking Ahead Looking Ahead

This Week

Next Week

Product & MVP:10-20 interviews with key customers/users

Sample Customers:Breadth is important right now

In 2 weeks, you should have product/market fit down cold!

Become Your Own Expert!




@abhasguptamd

[email protected] My Contact: Put LLP in Subject Line for extra points

Date post:	20-Aug-2015
Category:	Education
Upload:	steve-blank
View:	43,583 times
Download:	1 times

UCSF Life Sciences Week 1 Therapeutics

Education