Date post: | 06-May-2015 |
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Real Estate |
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UDR’s Internet & Mobile Forecast Trends for 2010 & Beyond
Will digital asset optimization be important this year? Is this the year for Mobile? Google enters the multi-family space…will it?
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• Ford Motor Company/Ford Division & Sun Microsystems• Sales, marketing, ebusiness, branding, international experience• Since 1997 - SEO, Internet marketing & website design• Launched mobile WAP site in year 2000 for Sun Edu Services• U.S. Patent App filed by Sun Microsystems on SEO invention• Working with HS seniors to amend the Colorado Constitution in incorporate as clean tech energy cities – www.hrcleantech.com• Competitive tournament fighting in Shorinji Chuan Fa karate• Writing a off-off-off Broadway play on 9-11
About
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Update From Last Year…
UDR.com
Affiliate Site
UDR resident wants lower price
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UDR’s web content is funneled by ILS’s to affiliates
Affiliates don’t do a good job on updating content
It’s has gotten real bad (wrong prices / photos)
We started cease and desist requests to stop this
Our lead stream has increased at least 5%. Better pricing integrity and customer satisfaction
Update From Last Year…
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A BB WAKE UP CALL
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Amazon Video Streaming
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Netflix Video Streaming
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Social
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Are You a Twitter Zombie?
Real-time = Info overload
Does it dominate your time?
Is social media suicide the answer?
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Social media and mobile is fostering mass mingling. Mobile web and Twitter are encouraging more impromptu meetings and flashmobs
Mass Mingling
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Leveraging Social Media
Does it become more of a reputation management issue in the social ecosystem versus having proactive brand-driven sales discussions?
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Social Commentary Will Get Ignored
Anonymous online commentary will get ignored
We will only pay attention to “known” people
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Mobile
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Mobile versions of your website is a necessity. Everyone will have some sort of mobile device (iPhone, Android, BB, Palm) and controlling the presentation layer for these screens is important.
Mobile Versions
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Mobile Appliances
Mobile usage for lead generation – iPhone app downloads, Android, Augmented Reality, iPad,Google Tablet…
Where is all of this headed?
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It’s possible that some Android phones will bedesigned for business users while others will be geared towards consumers.
Android For Personal and Business
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Location-based Services (LBS)
LBS will begin to be part of yourmarketing offerings
Provides the ability to target bylocation, demographics, userpersona profiles and phone model
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Geofence
Next year you will knowall about Geofencing
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Bar Codes
They will be everywhere
And I mean everywhere!
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Internet
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We’ll see more real-time interactive 3D experiences driven by higher penetration of Blu-Ray DVD players, LCD TV’s, video cameras and even Google 3D Street Maps
3D Experiences
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Online Videos Become More Interactive
Online videos will start to include the user in the story being told. A good example of this isthe latest Resident Evil game trailer
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YouTube.com
The YouTube channel is the place to be for video marketing
Videos hosted in business websites is a powerful tool for engagement and search engine rankings
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Google Will Favor Websites With Multimedia Content
SEO will become more than keyword manipulationand more reliance on digital asset optimization suchas blog posts, video, pdf’s and optimizing for theappropriate channels such as YouTube, Facebook, Flickr and Google
If it can be searched, it can be optimized
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Live Video Chat Customer Service
Delivered directly from websites to customer’sPCs and mobile. This isn’t the use of avatars or web chat but real customer service. Agents you can see and talk to when you are shopping online.
This technology is already being used by Lexus.
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Vaultware in all Ad Sources
Widespread VW adoption by the ILS’s
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Google Enters Multi-family
- Google made a play to buy into residential
- Google Local takes residential database feeds
- Google will seek a database that includes all apartments for rent
- The landscape on how we spend our ad dollars changes dramatically
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UDR’s Tool Box – some, not all
Ravens Tools
Lotus Jump
WhosTalkin.com
Radian 6
Chiclets
SocialURL
Attributor
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Thank you
Next up:
Kevin ThompsonV.P. of Marketing
AvalonBay Communities, Inc.