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Should PPC Be Part Of Your Inbound Strategy? Trevor Nicholls – Head of Inbound MarkeBng – Klood Digital CerBfied Google Specialist & HubSpot Accredited Trainer @trevornicholls1
| Date post: | 20-Feb-2017 |
| Category: |
Marketing |
| Upload: | uk-hubspot-user-group-hug |
| View: | 67 times |
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ShouldPPCBePartOfYourInboundStrategy?
TrevorNicholls–HeadofInboundMarkeBng–KloodDigitalCerBfiedGoogleSpecialist&HubSpotAccreditedTrainer@trevornicholls1
YES!
ThankYou
TrevorNicholls–HeadofInboundMarkeBng–KloodDigitalCerBfiedGoogleSpecialist&HubSpotAccreditedTrainer@trevornicholls1
Butthat’snotagoodenough
answer!
WhyshouldPPCbepartofinbound?
Reason1:Nowadays,you
havetopaytoplay!
Reason2:Inboundisaboutbeingfoundwhenpeoplearelookingforyou.PPCputsyouinfrontofpeoplethatare
looking
Reason3:Youcantargetyourpersonasvery
effecBvely
Reason4:Itworks,sowhocareswhetheritfitsthe
modelornot!
3TipstomakeyourPPCInboundy
1.Tostartwith,focusonthefirsttwostagesofthe
inboundmodel
2.Makesurethatyouradsarefocusedonyourbuyer
notyourcompany
3.Sendyourtraffictotherelevantlandingpages
ThankYou
TrevorNicholls–HeadofInboundMarkeBng–KloodDigitalCerBfiedGoogleSpecialist&HubSpotAccreditedTrainer@trevornicholls1
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