Download - #UKHUG 2016: Should PPC be part of Your Inbound Strategy - Klood Digital

ShouldPPCBePartOfYourInboundStrategy?

TrevorNicholls–HeadofInboundMarkeBng–KloodDigitalCerBfiedGoogleSpecialist&HubSpotAccreditedTrainer@trevornicholls1

YES!

ThankYou


Butthat’snotagoodenough

answer!

WhyshouldPPCbepartofinbound?

Reason1:Nowadays,you

havetopaytoplay!

Reason2:Inboundisaboutbeingfoundwhenpeoplearelookingforyou.PPCputsyouinfrontofpeoplethatare

looking

Reason3:Youcantargetyourpersonasvery

effecBvely

Reason4:Itworks,sowhocareswhetheritfitsthe

modelornot!

3TipstomakeyourPPCInboundy

1.Tostartwith,focusonthefirsttwostagesofthe

inboundmodel

2.Makesurethatyouradsarefocusedonyourbuyer

notyourcompany

3.Sendyourtraffictotherelevantlandingpages

ThankYou


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