10/30/2008 SS/CMA/IIMA 1
UNDERSTANDING CONTRACT FARMING IN
INDIA: MODELS AND LEARNINGS
Sukhpal SinghCMAIIM
Ahmedabad
10/30/2008 SS/CMA/IIMA 2
Understanding CFThere is so much diversity in the type of
firms, farmers, nature of contracts, crops,and socio-economic environment that it isbetter to focus on specific situation thanthe generic institution of contractfarming.The context of the contract is important
as many contextual factors and actorsinfluence the working and outcome of acontract system.And, there is no single model suitable for
all conditions but a series of alternatives.
10/30/2008 SS/CMA/IIMA 3
Indian Experience of CF
• Different Models across regions, agencies and crops
• Role of state- direct and indirect
10/30/2008 SS/CMA/IIMA 4
Company
Farmer
Supply of produce
Supply of inputs on credit
Fig.1: Bi-partite CF model
Centralised model - private sector agencies
(many-2 examples)
10/30/2008 SS/CMA/IIMA 5
CompanyBank
Farmer/AoF/Cooperative
Supply of produce
Supply of inputs on credit
Payment
Credit andPayment after deduction of dues(in some cases)
Payment for inputs
Fig 2: Tri-partite CF model
10/30/2008 SS/CMA/IIMA 6
Out-grower scheme/model
Government sponsored/public sector or joint venture projects
NDDB’s F&V project (Safal)Agrocel, Kutch (organic cotton and
sesame project)
10/30/2008 SS/CMA/IIMA 7
Multi-partite arrangement
where state, private firms, andnational/international developmentagencies are involved CF in Punjab
10/30/2008 SS/CMA/IIMA 8
Farmer
State (PAIC)
Company
Input Company/ies
Payment for service
Extension
Input supply & payment for produce
Produce
Payment
Produce
MoU
Fig 3: State-led contract farming system in Punjab
10/30/2008 SS/CMA/IIMA 9
Farmer
PAFC
Extension co./buying co./PAFC
Direct
Reimbursement of extension fee, waiver of purchase taxes, and approval of CF
Machines and equipment
Fig 4: State-led contract farming system in Punjab (revisedmodel)
10/30/2008 SS/CMA/IIMA 10
Nucleus–Out-grower Model
Captive (corporate) farming and contract farming both
• Ion exchange, Pune (organic farming)• Satluj Organics, New Delhi
10/30/2008 SS/CMA/IIMA 11
Intermediary model(middleman/broker/facilitator)
• Most of the seed companies• Pepsi in Mah/Kar/MP for potatoes• Fabindia in textiles and organic food (With
a Difference: 700 groups (7500 artisans) across 20 states in India
• Many companies in Punjab/Haryana including organic
• Most predominant model inThailand
10/30/2008 SS/CMA/IIMA 12
Agri inputCompany/Broker
Bank
Processor/Marketer
Farmer Produce supply under agreement
Payment for inputs
Payment for produce
Paymen
tSupply of inputs
Farmer selection & documentation
Fig 5: The Quad-partite CF model
10/30/2008 SS/CMA/IIMA 13
Franchisee
Bank
Processor/Marketer
Farmer
Produce supply under agreement
Payment for inputs
Payment for produce under agreement
Supply of inputs/extension for a fee
Farmer selection & documentation under agreement
Agri input co./facilitator
P
a
y
m
e
n
t
Agri input cos.
PAFC
agreement
Subfranchisee
agreement
agreement
contract
contract
Fig 6: The six-partite (networking) CF model
10/30/2008 SS/CMA/IIMA 14
Company
GrowerLocal
Middleman/Facilitat
or/ productio
n organiser
Supply of produce through facilitator under tripartite agreement with no liability on company for any loss
Seed supply, payment of commission for extension,
procurement & seed distribution services under
agreement & reimbursement of
seed/other costs & seed replacement
Farmer adoption and
tripartite agreements, procurement
, & local quality lab mgt. under agreement
Contract production organization, supply of
company seed (with part advance payment by grower), extension, and input credit under
agreement with no liability on company
Company Collection
Centre/Factory
Procurement at fixed or mkt. linked
price, grading &
quality testing of
produce by facilitator
Farmer selection, package of practices, payment for produce (thru bank* to farmer and facilitator), and supervision under agreement
* Bank finances contract production @ Rs. 10,000/acre (NABARD norm is Rs. 13,000/acre for potato) at 7.5% rate of interest. It receives the money from the company for payment to the farmer for his produce, from which it pays the facilitator (as per the authorization given by the grower), deducts its own dues, and transfers the remaining amount in the farmer’s bank account.
Fig. 7: Tri-partite (Intermediary) model of contract farming
10/30/2008 SS/CMA/IIMA 15
Is it Contract Farming?• Bharti’s Fieldfresh model • Satluj Agriculture • Nijjer, • Potato Kings in Jalandhar, and even • State’s Council for Agro and Fruit Juicing- on
leased land(CAJP Leases land @8-12,000/ acre for 12 years
from farmers under two options (20% increase in rent every 3 years OR 2% increase for 6 years and then 50:50 sharing of fruit profits), minimum 10 acres)
10/30/2008 SS/CMA/IIMA 16
Emerging Model of CF in IndiaIntermediary model due to the transactions cost
logic and competitive national andinternational food/fibre markets where costand quality will determine success. It isalready being practiced in different forms bymany CF agencies.
But, the exclusion of small farmers will remainan issue.
Movement from acreage to quantity contracts
10/30/2008 SS/CMA/IIMA 17
Indian Experience of CF
• Default by companies and farmers (Moral Hazard problem)
• High transaction cost of dealing with small farmers
• Farmer level performance – higher returns but also higher cost, undue quality cuts, delayed deliveries and payments, low price (‘agribusiness normalisation‘), poor extension, and seed/crop failures
10/30/2008 SS/CMA/IIMA 18
Indian Experience of CF• Farmer’s production risk not shared• Prices based on open market prices, including for
organic produce (even market risk not shared!).Issue of what is fair price for the primary growerremains as there is little transparency in pricingand costing of operations
• Monopsonistic situation faced by the growers• Biased contracts• Penalties for failure to meet contract terms• Business ethics/commitment - withdraw/ move
away after exhausting potential
10/30/2008 SS/CMA/IIMA 19
Larger Impacts of CF• Small farmer exclusion (due to admission criteria)
e.g. MARKFED, and NESTLE• Nestle follows two types of contracts- direct legal
with large farmers with more than 25 animals andindirect (through agents with legal contracts) forsmall farmers with a few cattle/buffalo only. Thelatter mode dominates procurement.
• Employment increase but sustainability(mechanisation) and gender and child labour issues
• Ecological sustainability – perpetuation of chemicalinput intensity, except when organic/export marketdriven
• Socio-economic differentiation – perpetuation of ‘reverse tenancy’
10/30/2008 SS/CMA/IIMA 20
Contract farmed mint being harvested with hired labour in a Punjab village for delivery to A M Todd & Co’s extraction unit nearby
10/30/2008 SS/CMA/IIMA 21
An infant in a cradle and another child on watch while the mother attends tomato harvesting in a contract farm
10/30/2008 SS/CMA/IIMA 22
Lessons for CF Agencies • Is there enough rationale (market failure)?• Crops suitable for small farmer CF - short duration, labour
intensive, not high cost• Fixed price or Pricing options, not market price based price• Marketing extension: Market information, Product planning,
Accessing markets, Alternative markets, Market orientation• Better co-operation/co-ordination between companies and co-
operatives
10/30/2008 SS/CMA/IIMA 23
Lessons for CF Agencies• Transfer some of the operational or functional
responsibilities like distribution of inputs, equipment orders, and credit repayment management, to the grower bodies (Spencers’ example)
• Build trust by: Fair contracts, crop insurance (Pepsi with Agril Insurance Co and Gherkin firms with New India Assurance Co), and remunerative prices or lower costs. Equity Shares to contract growers?
10/30/2008 SS/CMA/IIMA 24
10/30/2008 SS/CMA/IIMA 25
10/30/2008 SS/CMA/IIMA 26
Designing a Workable ContractCo-ordination, Motivation and Transaction costs are three pillars of a contract arrangement
• (i) co-ordinating to minimize production costswhich means using price signals or instructions or both,
• (ii) balancing decentralization and centralisation in farm decisions which impacts problems like moral hazard and hold up,
• (iii) minimizing or sharing risk and uncertainty, • (iv) reducing the costs of post contractual
opportunism (Moral hazard) by variousmechanisms of monitoring contracts like otherparty bears part of the cost, Social pressure,Incentive structure, and Group contract/incentives
10/30/2008 SS/CMA/IIMA 27
Designing a Workable Contract• (V) Reducing the cost of pre-contractual opportunism
(Adverse selection) by Rationing i.e. offer a contractsuited only for some ‘good’ farmers; ‘Menu of contracts’for screening farmers so that they reveal their true typeby choosing certain contracts; Group contracts, andIndividual risk rating/information collection beforecontract is signed
• (vi) Do Not Kill Co-operation: encouraging group or co-operative action among producers to lower costs and ensure better compliance,
• (vii) Motivate Long term Contracts to reduce hold up problem
• (viii) balancing pros and cons of renegotiation of contracts over time,
• (ix) reducing direct costs of contracting, and • (X) using transparent contracts
10/30/2008 SS/CMA/IIMA 28
THANKS