Understanding Social Media

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Social Media Stats

Research Tools

Types Of Content To Share

Questions to Gauge Success

Networks To Consider

Things To Do Right Now

Learning Tools

Ways to “Repurpose” Content

Twitter Chats To Join

Last Thing

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10 Social Media Stats

social networker is 37 years old.

The typical LinkedIn user is 44 years old. SOURCE

use Twitter,

.

stay

connected SOURCE

SOURCE

their

purchasing decisions. SOURCE

and

boost

sales. SOURCE

in the

past year. SOURCE

SOURCE

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9 Research ToolsResearch is the foundation

tweeting, you need to know who you’re trying to reach,

what networks they’re using, and what’s being said.

What are they

Luckily, there are a host of free tools

Ice Rocket

Twazzup

Social Mention

Google BlogSearch

Backtype

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Make sure

you do your

research.

8 Types of Contentto Sharethe next challenge is figuring out what to say. Cat got

people’s attention:

Success stories

industry trends

Guest posts

of articles your

readers would find interesting

© Madison Electric Products, Inc. 2011/01464

© Madison Electric Products, Inc. 2011/01464

7 Questions to Gauge Success new leads

industry trends by participating in

engaging with you

Twitter retweets.

of

fans or followers, , a

6 Networks to Consider

Twitter

LinkedIn,

“professional” social network

is the second largest search engine,

trailing only Google

Quora

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network?

© Madison Electric Products, Inc. 2011/01464© Madison Electric Products, Inc. 2011/01464

5 Things To Do Right Now

to track website traffic.

Create a Twitter account.

Subscribe

© Madison Electric Products, Inc. 2011/01464

4 Learning Tools

construction and the trades

3 Ways to “Repurpose” Content

Cross-­posting

content

“repurpose” content.

your blog

Share links to blog posts on Twitter,

and LinkedIn

Sharingand grow your network.

© Madison Electric Products, Inc. 2011/01464

© Madison Electric Products, Inc. 2011/01464

2 Twitter Chats to Join

help you get started

#BlogChat

Discuss trends

and best practices at

#B2BChat

blog related at

#BlogChat

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1 Final Thought

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