Understanding the lingo(jargon buster)

3 Click Rule

• Guideline number of clicks before reaching a “decision page”

Above the Fold

• The part of the website that is visible on the screen without scrolling

Affiliate Marketing

• A system that allows other marketers to promote and sell your products

Algorithm

• All search engines have an algorithm, it constantly updates

Analytics

• A way to measure traffic to your site and identify opportunities

• Every website should have analytics attached to it

Robot/Bot/Spiders

• These are the little fellas that the search engines send to your site

• You’ll find these in your server stats and are important to your listings

Bulk Submission

• There are no short-cuts. Bulk submission is often sold by SEO firms.... for example:

• We’ll submit your site to 1,000 directories

• We’ll submit your article to 1,000 article sites

Conversion Rate

• Determines the number of sales based upon the amount of traffic

• Usually it is the number of sales (or whatever the action is) divided by the amount of traffic

• The higher the conversion rate the better

404 Error Page

• The page on your site which appears if a user types in an incorrect directory on your domain.

Google Bombing

• Where a group of people get together to try to optimise for a specific phrase

• Sometimes as competitions or for charity, often for spurious reasons

Impression

• Measurement that determines the number of times an online ad is shown

Inbound/Outbound/Reciprocal Link

• Different types of links

– Inbound link is a link that comes into your site

– Outbound link is where you link to another site

– A reciprocal link is usually an agreed link exchange

Keyword Research

• The lifeblood of high performing websites

• It is vital to research keywords continuously

Keyword/Density/Popularity

• Keywords and key phrases are the words that search engine users type into a search engine

• The density of a keyword is the measurement of the number of times it appears on a page

• Keyword popularity is based on the number of searches for a specific keyword

Landing Page

• A page a visitor is sent to after they click on an advert

• It is important that the landing page “converts” the traffic to increase return on investment

Link Bait

• A controversial blog post or content that is design to bait others into a response and therefore linking to you at the same time

Link Building

• The process of building inbound links to your website

• This increases your traffic via referrals and provides higher search engine positioning

Organic Rank

• This refers to your ranking in the search engines

• The higher your organic rankings the greater amount of free targeted traffic you will receive

PPC/Pay Per Click

• Pay per click is offered by Google, Bing and Yahoo

• There are also a number of other niche pay per click providers

• This is the process of bidding for specific keywords

• Each time a visitor clicks your advert you will be charged by the search engine

CPA/CPM/CPC/CTR/PPL

• Cost per acquisition

• Cost per thousand (usual way to buy banner links)

• Cost per click

• Click through rate

• Price per lead

SEO

• Search engine optimisation is the act of manipulating the search engines to present your website higher for specific keywords.

Have we missed any?

• Do you have any that we have not covered?