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The Power of Content Marketing
| Date post: | 16-Apr-2017 |
| Category: |
Technology |
| Upload: | salesforce-marketing-cloud |
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The Power of Content Marketing
The Content Team
Nate RiggsNateRiggs.com
Stacey BishopScale Ventures
Chris MoodyCompendium
The Content Team
“Content is king”Who coined that phrase?
@juntajoe
@nateriggs #contenthabits
@jaybaer
@nateriggs #contenthabits
Bill Gates?
@nateriggs #contenthabits
@nateriggs #contenthabits
Primetme Television viewership is on the decline
@nateriggs #contenthabits
Broadcast is being interrupted by streaming and video
@nateriggs #contenthabits
@nateriggs #contenthabits
What is driving the rise of content marketing?Changes in Consumer Habits
@nateriggs #contenthabits
- @nateriggs
“The secret to success as content marketers is to adopt new habits inside your business”
@nateriggs #contenthabits
= =
Charles Dighigg:The Habit Loop
@nateriggs #contenthabits
Habit 1: Create Content with potential to spread.
STEPPS: Why Things Catch On
• Social Currency• Triggers• Emotions• Public • Practical Value• Stories
@nateriggs #contenthabits
Habit 2: Cast your audience as the hero.
@nateriggs #contenthabits
Habit 2: Create ‘Youtility’ content
6 Blueprints to Create Youtility:
1. Identify Customer Needs2. Map them to useful marketing3. Market your marketing4. Insource Youtility5. Make it a process, not a project6. Keep score
@nateriggs #contenthabits
Habit 4: Assign a value to your content
@nateriggs #contenthabits
Habit 5: Actively participate in the conversation
@nateriggs #contenthabits
Habit 6: Identify and embrace brand advocates
@nateriggs #contenthabits
Habit 7: Be willing to take calculated risks
@nateriggs #contenthabits
- @nateriggs
“The secret to success as content marketers is to adopt new habits inside your business”
@nateriggs #contenthabits
The Content Team
Nate RiggsNateRiggs.com
Stacey BishopScale Ventures
Chris MoodyCompendium
