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UnderstandingTurkish TV Sector
2016
Part 1
Distribution
TV Distribution
Content
• Overview
• TV Penetration Statistics
• Turksat
• Digiturk
• D-Smart
• Cable TV
• IPTV
• Terrestrial
• RTÜK
Part 1
Overview
• Turkey is a Free To Air market dominated by satellite
• Technical penetration is easy (Having a feed on Turksat 42 quickly makes the
channel available to >%75 of the market)
• But gaining a meaningful reach is difficult due to crowded FTA offering
• Turksat is asymmetrically dominant due to above facts
• Securing a place in Digiturk is a must for channels to extend their reach especially
towards operator’s high income subscribers
• Carriage is not a revenue source for national TV channels, on the contrary it’s a cost
• Only value added international content (sports, documentary, movie, adult, etc) has
carriage revenue potential
• (Analog) terrestrial has dropped to a “commercially negligible” level in recent years
• Contrary to many neighboring markets, Cable TV is very weak in Turkey
• IPTV and OTT is not growing up very quickly due to lack of sufficient fiber
infrastructure and expensive broadband fees
• Thanks to the eye popping penetration rate of smart phones in Turkey, TV on mobile
has potential
71%
18%
9%
2%
FTA Satellite
DTH
Cable + IPTV
Analog Terrestrial
TV Penetration by Number of Households (2016 Q2)
Total TV Households ~ 21.000.000Free To Air (via Satellite) ~ 15.000.000
DTH (Satellite PayTV) 3.850.000
Cable + IPTV 1.850.000
Analog Terrestrial (as primary TV in HH) ~ 450.000
Source: BTK Report 2016
Paid
Cable and IPTV• Cable Total: 1.150.000 (Turksat A.Ş.)
• Digital Cable: 850.000
• Analog Cable: 300.000
• IPTV Total: 700.000
• Tivibu: 400.000
• Turkcell TV+: 300.000
DTH – Paid• DTH Total: 4.300.000
• Digiturk: 2.700.000
• D-Smart: 1.000.000
• Tivibu DTH: 150.000
Distribution Platforms by Number of Households (2016 Q2)
Free To Air via Turksat• FTA Total: ~15.000.000
By Satellite
Turksat 42°E: ~16.500.000
Eutelsat 7°E: 2.400.000
Source: BTK Report 2016 Satellite
Türksat A.Ş.
Facts
• Virtually covers all of the households in Turkey; and >75% of which are already
active watcher
• Fully owned by Turkish Treasury
• Hot point (42°East) for Turkey
• Carries more than 600 TV channels
• Largest teleport operator – Uplinks many local and thematic channels
• Covers Europe, Near East, and some part of Africa with different beams
• Sole (operational) cable tv operator in Turkey – Digital cable under KabloTV brand
• Last frequency reallocation was made on September 2014
• Current financial status: Virtually immortal (public money)
https://www.turksat.com.tr/tr/uydu/turksat-uydu
Digiturk
Facts
• Largest pay TV (DTH) platform
• Around 3 million subscribers
• Holds TV rights of Turkish Super League until 2022 season
• Pays around 500 mio $ per year for football rights
• Acquired by Bein Media Group from Qatar recently
• Basic package price (2016Q1): 22 TL/month
http://www.digiturk.com.tr/
D-Smart
Facts
• Secondary TV (DTH) platform
• Around 1 mio subscribers
• Mainly a packager of Turksat FTA feeds – lower operating costs
• Recently lost rights for European football (CL & Europa league)
• No solid distinguishing content
• Owned by Dogan Media
• Basic package price (2016Q1): 27 TL/month
https://www.dsmart.com.tr/
Cable TV
Facts
• Only Turksat runs a network (10 other licencees available but none operational)
• Less than 5% penetration
• Analog is being gradually replaced by digital network
• Teledunya (digital cable) has been rebranded as KabloTV in 2016
• Basic package price – analog (2016Q1): 13 TL/month
• Basic package price – digital (2016Q1): 15 TL/month
https://www.turksatkablo.com.tr/
IP TV
Facts
• Very small user base but growing
• Mainly driven by tri-play campaigns of telcos
• Tivibu: Turk Telekom’s (Leading telco) IPTV Platform
• Recently acquired European Football rights
• Recently launched DTH option
• Has a mobile version on GSM (after Avea – TT merger)
• Turkcell TV+: Turkcell’s (Leading GSM Operator) IPTV Platform
• Has a mobile version on GSM
• Vodafone: Might have intention to launch an IPTV platform in close future
• Has a premature mobile version on GSM
• Basic package price – Tivibu (2016Q1): 29 TL/month
• Basic package price – Turkcell TV (2016Q1): 15 TL/month
http://www.tivibu.com.tr/ http://turkcelltvplus.com.tr/
Terrestrial
Facts
• Percentage of “solely Analog Terrestrial watchers” is below 2% according to last
establishment survey (around 10% of households have AT as secondary source)
• Major TV channels still keep their AT networks up and running in spite of high
OpEx.
• Digital terrestrial regulation is still kept on hold by the authority
Digital Terrestrial
• The “digital terrestrial license tender” which is a prerequisite for digital
switchover was made in 2013 but failed
• Meanwhile due to decreasing penetration of terrestrial, TVs have gradually
lost their appetite for a new tender and started to lobby for assigning of
licenses without a tender
• Anten A.Ş., a consortium company set by major TV stations, has been still
waiting for the new tender in order to take action for the foundation of
consolidated digital terrestrial infrastructure
• Nevertheless Radio and TV regulator (RTUK) still seems to be persistent
about the license tender
• Telecommunication regulator (BTK) has recently allocated upper fq band to
4G
http://www.antenas.com.tr/
RTUK on distribution
• Radyo Televizyon Üst Kurulu is the main regulatory authority for broadcasting
• The supreme commission has 9 nine members each of which are assigned by
political parties based on the percentages of their seats in the parliament
on Distribution
• Apart from its duties regarding regulation of content and advertisement, it
also has power on Turksat by law
• RTUK enforces TV channels which are “targeting Turkish citizens in Turkey
via Turksat” (law statement), to hold a license from RTUK
• Consequently RTUK keeps pressure on Turksat to prevent non RTUK
licensed Turkish (targeting Turkey) channels
• The main two reasons of prevention is political orientation and improper
advertisement schemes of the channels
• Recently (2016 Q1) Turksat has blocked around 90 non-licensed or foreign
license holder TV channels (generally local or small broadcasters)
www.rtuk.org.tr
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