Date post: | 18-Jan-2015 |
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Career |
Upload: | rahul-singh |
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UNDERSTANDING WEB ANALYTICS
INDEX
Chapter 1 – What is web analytics?
Chapter 2 – How does it help?
Chapter 3 – What does it tell?
Chapter 4 – How does it work?
Chapter 5 – Why use it?
Chapter 6 – Features of web analytics.
Chapter 7 – Additional features.
Chapter 8 – Why web analytics as a career?
CHAPTER 1
What is web analytics?
Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing web usage.
Web analytics tools measure your website traffic and delivers the data that can be easily understood in order to optimize the website for a better ROI.
CHAPTER 2
How does it help?
Business and market research
Assess and improve effectiveness of a website.
Gauge traffic and popularity trends
Estimate how traffic changes with a campaign.
CHAPTER 3
What does it tell?
Which marketing initiatives are most effective?
Which online ad is most effective?
What are traffic patterns on my website?
Which customer segments are most valuable?
Where are my visitors coming from and what do they do on my site?
How can my website convert more visitors into customers?
Why do so many people leave my site without doing what I want?
What content are people interested in?
CHAPTER 4
How does it work?
Visitor arrives at your website
Visitor Profile Repository
Call goes out toVisitor Profile
Repository
CMS (Serves content)
build profile
First-time visitor
retrieve profile
Repeat visitorSelf-learning
Predictive Modeling Engine
Optimalcontent decisionsent to CMS
Content library
CHAPTER 5
Why use it?
Because it answers your questions.
Questions data can answer…
Q 1. How do people find me
online?
Direct Traffic
Search Engine Traffic
G
Referral Traffic
G
Ad Traffic
G
Keyword Traffic
G
Q 2. Where do they come
from?
Location Report
Q 3. What do they see on
my site?
Heat Map Report
Q 4. Are they valuable?
Ecommerce Report
CHAPTER 6
Features of web analytics.
Content Analytics
Mobile Analytics
Conversion Analytics
Social Analytics
Advertising Analytics
CHAPTER 7
Additional features.
Track offline campaigns
Filter your data
Track your website goals
Customizable dashboards
Compare any date range
Export data in any format
Visitor segmentation
Visitor Member Customer
CHAPTER 8
Why web analytics as a career?
Less competition as it is not a well known career opportunity.
All the corporate companies with an online presence require a web analyst to help them increase their ROI.
Thank You...