© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialGuido Jouret 1

Video Changes Everything!

Jeff Day, Video Team Lead

East Coast

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Recognizing the storm -- Video is about Collaboration!

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The typical employee watches 4.6 hours of “enterprise video” each monthSource: IDC, 2009

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Video Trends

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20 hours of fresh content uploaded every minute!20 hours of fresh content uploaded every minute!

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1 hour streaming video at standard resolution = 1Gb

1 hour streaming video at high def resolution = 5Gb+

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Organizations expect their networked video loads to increase over 150% over the next two yearsSource: Business Video Study 2008

Video on the rise

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Why Video?

1Kandola, Pearn “The Psychology of Effective Business Communications in Geographically Dispersed Teams”, Cisco Systems, September 2006

2Vision Group Research, FMRIB, University of Oxford, UK

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n-display problem

Too many formats

Delivering new experiences

Hard to find and share video

Video is real-time, interactive and bursty

Increased customer expectations

Video storage

Bandwidth

Fragmented solutions

Hard to use

User is control-plane

Scaling video is still challenging

Complexity Interactivity CapacityExperience

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The Next Big Network Evolution

TechnologyPlatform

TechnologyShift

BusinessValue

Experience

LANs

Digital

Automation

Connectivity

Internet

Web 1.0

Transactions

Personalization

Web 2.0

Collaboration

???

Participation

Medianet

VisualNetworking

1985–1995 1995–2005 2005+

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Any Media, Anywhere, Any Device

TelePresenceTelePresenceDigital Media ManagerDigital Media ManagerPhysical SecurityPhysical Security

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MedianetMedianet

Business Video SystemsArchitectural Advantage

Cisco Telepresence

Life-Like, In-Person Video Collaboration

Unified Communications

Video Calling, WebEx and Interoperability

Digital Media Streaming

Video Broadcast to Desktop PCs

DigitalMedia System

Digital SignageEnterprise TV

VideoSurveillance

IP-Based Video Surveillance

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Selling Business Video

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#1: Marketing to a Line of Business

Promote, cross-sell/up-sell

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Reduce perceived wait time

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Directional signage (way-finding)

Informational videos available on-demand

Breaking news relevant to employees/ Emergency communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Corporate Communications

Information Sharing

Training

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#2: Pick a Specific Video Capability

Intercompany CTS

Student LoansCoverdellPlus

CTS Sign Solution Expert on DemandCTS Extended Reach

& CTS Satellite

Collaborate withCustomers and Partners

Scale Collaboration Scale Expertise Collaborate from Remote Locations

Any to Any Collaboration

VC InteroperabilityHealth Presence

Medical Collaboration

CTS Event Controls & CTS OnStage

Vibrant & Scalable Remote Events

Record and Broadcast

Executive Collaboration

CTS Recording Studio CTS Boardroom

Live Demonstrations

Virtual Showroom

Face to FaceMeetings

CTS Meeting Solution

Collaborate from Anywhere

Public CTS Suites

Distanced LearningRemote Experts

CTS Classroom

Remote Reception

Remote Lobby Ambassador

Supply Chain Acceleration

CTS Doc Camera

Others: Retail POS CTS, CTS for Broadcast TV, Scale Internal IT with CTS Live Desk, TG 500 for Mobile CTS

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Deploy 65 TelePresence Systems World-Wide

Mobile TelePresence for Remote Customer Focus Group Sessions

Conduct Global Innovation Meetings

Connect & Accelerate

$40M AnnualTravel Savings1,000 Meetings / Month67% UtilizationROI: 3 Months

#3: Emulate Use Cases

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Video Surveillance + AnalyticsIncreased Revenues

IPCameras

VideoAnalytics

Connect& Earn

Align Staff Levels with Customer Traffic

No More Than 3 Customers in Line at Checkout

Detect and HelpUn-Aided Customers

+10% in Revenues$23M Yearly Benefit$1.4M One-Time InvestmentROI: 3 Weeks

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Digital Media Manager

Video Analytics Technology Accurately Captures, Tracks and Analyzes Faces, Generating Real-Time Audience Data

Audience Measurement with Video AnalyticsPersonalization

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#4: Account PlanningRecruiting

Benefits Admin and Contract Negotiation

Client-Vendor Product Collaboration

Product Launches

Audits and Legal Practices

Customer Satisfaction and Relationship Building

Sales Deal Closure

Customer Strategic Dialog

Customer Negotiations

Mergers and Acquisitions

Corporate Governance Meetings

Internal Business Meetings

Board Meetings and Press Conferences

CIO/CTO

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Pick One!

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What about Tandberg?

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