8/15/2019 Unilever - Mobile Marketing Case Study

1/24

Gfcjha gorbatjik axogphas drfg Qijhavar

portiar okailjas

Qijhavar gfcjha gorbatjiklosa stuey cffbhat

8/15/2019 Unilever - Mobile Marketing Case Study

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Losa stuejasCai & @arry‚s0 \lffp fd Moppjiass -j^mfia opp

Oxa0 [oba up - Jitaroltjva vfjla

Efva0 \G\ smfrtlfeas tf vfta

Froika0 Froika [aeiaseoys lfupfis

Ufij & Kuy0 \ohfi djiear \G\

Mahhgoii‚s0 Uaxt dfr lfitait

\pfthass0 Lfhfur Lotlmar sogphjik “ \G\

Koho Cjikf0 Lhuc oie \G\ oharts

Ifvortjs0 Ohhar-aza ^fhhai Ohart - \G\

Hyix0 Gfcjha gaejo

\aeo0 \mogpff “ Jitakrotae gfcjhalogpojki

\ijlbars0 Jitaroltjva Tfjla

^&K0 Ujea \toji Croji ĵ mfia - Opp

Urjeait0 Drasm Gjit dhovfurs - Opps

Kjhhatta0 Dusjfi rozfr “ Koga opps

@fmisfi & @fmisfi0 ^mfiy^mfia Opp

Q\Brodt0 jDffe Ossjstoit opp

^aukaft0 Chuatfftm lfgpatjtjfis

Ijba0 Pffg - Chuatfftm cjhhcfores

GlEfiohe‚s0 Gfcjha lfupfijik

Euibji‚ Efiuts0 Gfcjha lfupfijik

8/15/2019 Unilever - Mobile Marketing Case Study

3/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Mfw gulm fd tma torkat ouejaila wos raolmae6[os tmjs lfst-addaltjva6

Durtmar jidfrgotjfi & lfitolts

Cai & @arry‚s0 \lffp fd Moppjiass - j^mfia opp

‘Oi avar-krfwjik opp tmot's cujht tf djhh yfur hjda wjtm ^aola, Hfva, oie Jla Lraog‗

?=>

? ?>> ?>,>>> ?,>>>,>>>

> ? 3 < 5

(vs. UT)

Lfst

Saolm(”>>>s)

Gatrjl0Efwihfoes

Saolm lfst(₨ par ”>>>)

• ?=>,>>> efwihfoes 

• Ufp 1> Opp #,>>>)

[mot wos tma lfgguijlotjfi6 Mfw efas jtjidhuaila tma torkat ouejaila6 Js jt wahh croieae6

Mfw wfuhe tmjs lfgpora tf UT6

mttp0//www.cai`arry.lfg/dui/daotura/jpmfia/ 

Cai & @arry's lraotae o ‘\lffp fd Moppjiass‗ j^mfia

opphjlotjfi. Daoturas jilhuea0• \lffp \mfp Djiear

• Jivjta drjaies tf gaat yfu ot o \lffp \mfp

• Dhovfur Axphfrar

• Jikraejaits oie iutrjtjfi jidf

• Lfuitefwi tf Draa Lfia Eoy

Cai & @arry‚sCast ^roltjla

Ejkjtoh oiesfljoh gaejo

• mttp0//jisjea.uijhavar.lfg/gorbatjik/SFGJ/^okas/ fptjgjsagaejo.ospx

Lfitolts

• Ifahha ̂ jrija “ \aijfr Jitakrotae GorbatjikGoiokar

• Botja F'Crjai “ Khfcoh Ejkjtoh Gorbatjik Goiokar

• ^ofho Lorejiohj “ Jla Lraog Lotakfry Khfcoh

Lfgguijlotjfis Fddjlar

Lfs ts if t ya t jilhueae

8/15/2019 Unilever - Mobile Marketing Case Study

4/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Mfw gulm fd tma torkat ouejaila wos raolmae6[os tmjs lfst-addaltjva6

Oxa Jiejo “ ‘Lohh Ga‗

Kfhe owore wjiiar ji Osjo Ogat Gaejo Axlahhaila Owores

Osjo Ogat

GaejoAxlahhailaOwores “ Losa

stuey

• mttp0//jisjea.uijhavar.lfg/gorbatjik/SFGJ/^okas/fptjgjsagaejo.ospx

Oxa ‘Lohh Ga‗Umjib Cjk ^olb

• mttp0//jisjea.uijhavar.lfg/gorbatjik/SFGJ/^okas/fptjgjsagaejo.ospx

Lfitolts

• @fi GlLortmy “ \aijfr CE Goiokar OxaOsjo

• Lmrjs \oheoimo, Sakjfioh Gaejo & GFEjraltfr “ Osjo OGAU

5,1>>

? ?>> ?>,>>> ?,>>>,>>>

> ?> 3>

(vs. UT)

Lfst

Durtmar jidfrgotjfi & lfitolts

Saolm(”>>>s)

Gatrjl0Lohhs

Saolm lfst(₨ par ”>>>)

• 5.1 gjhhjfi lohhs 

• Lfsts dfr gfcjhaoltjvotjfi ahagait0₨:?b (15 Hols) 

• Ossuga UT atl. ef `fc dfr Oxa croie

ji fwi rjkmt 

3>.<

[mot wos tma lfgguijlotjfi6 Mfw efas jtjidhuaila tma torkat ouejaila6 Js jt wahh croieae6

Mfw wfuhe tmjs lfgpora tf UT6

Jiejoi kuys mova gfcjhas, cut tmay efi‚t ohh mova tmahotast talmifhfkjas (K^S\ atl.). Maila tma jeao tf kf

wjtm vfjla. O kjrh lohhae Uoiyo wos lraotae wmf wfuheosb dhjrty quastjfis dfr tma lmoila tf wji kraot prjzas.O gagfrocha pmfia iugcar wos lmfsai, oie pusmaemore tmrfukm ohh lmoiiahs (UT, ^rjit, Futeffr, ^S, loistjlbars & Gfeari Uroea). Uma iugcar wos lmorkae ot

o stoieore rota, oie ottroltae 5.1 gjhhjfi lohhs.

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5/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Gfra fi Oxa…

Oxa0 [oba up - Jitaroltjva vfjlaFc`altjvas• Sojsa croie oworaiass ogfik yfuik ouejaila2 baap ralrujtjik iaw

usars oie axpoie ji sgohh tfwis

• Havaroka UT oevarts cy usjik gfcjha tf aikoka ji croie jitaroltjfi

Fvarvjaw

• Agcae lohh-tf-oltjfi iugcar fi oevartjsagaits

• Iugcar js jeaitjloh tf tma fias usae ji tma oes

• Aolm lohh js oi aitry tf o lfgpatjtjfi tf wji j^mfias oie j^fes

• Lohhs daotura0

• Uoiyo tma Oxa oikah osbjik quastjfis tf lmalb jd tma lohhar mos tma ”Oxa addalt‚

• \ucslrjca tf woba up lohhs• Saquast o rjiktfia efwihfoe

Sasuhts

• 3,;>>,>>> lohhs ji o gfitm, axlaaejik jijtjoh axpaltotjfi fd ?,>>>,>>>

• 1>>,>>> woba-up ohorg raquasts

• ,1>> ”May Oxa Goi‚ rjiktfia efwihfoes

• 5.5 gjhhjfi lohhs wjtm fvar 5>% rapaot lohhars “ mjkmast vfjla eotoraspfisa kaiarotae cy oiy croie ji Jiejo oie Osjo

• Croie rakjstarae 4>% `ugp ji ravaiua wmjha lotakfry wos krfwjik ot1>%

• ”Croie oppaoh‚ jgprfvae cy 1%

• ^urlmosa lfisjearotjfi jgprfvae cy 3%

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6/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Q\

Efva0 \G\ smfrtlfeas tf vfta

Fc`altjvas

•^fsjtjfi logpojki os ejohfkua

•\upphagait ‘Logpojki dfr Saoh Caouty‗ houilm•Erjva usars tf [acsjta dfr durtmar aikokagait

Fvarvjaw

•\at up horka stotjfiory cjhhcfore wjtm HAE ejsphoy jiUjgas \quora

•^rfvjea 3 smfrtlfeas tf aiocha portjljpotjfi cy vftjik

•Tftar ralajvas olbifwhaekgait, raoh-tjga vftjik Sasuhtsoie erjva tf logpojki wacsjta

Sasuhts

•Koriarae axtaisjva gaejo lfvaroka

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7/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Fc`altjvas

• Ejddaraitjota Froika drfg lfgpatjtfrs

• Jilraosa rataitjfi rota fd Froika lfisugars• Jilraosa sohas wjtm portjljpotjik ljiagos (:1% fd tma QB

gorbat)

Fvarvjaw

• ^rfgfta 3-dfr-? ljiago tjlbats fi [aeiaseoy, fihyovojhocha dfr torkat ouejaila fd Froika Gfcjha lfisugars(;.=g)

• Oevartjsa wjtm cjhh jisarts, Hfiefi Uuca pfstars, futeffrgaejo, djhg gokozjias, iotjfioh prass, roejf, fihjia,iotjfioh UT

• Uaxt DJHG tf 35? tf ralajva uijqua vfulmar

Sasuhts

• Fvar ?> gjhhjfi vfulmars raeaagae “ wfrhe‚s horkastgfcjha lfupfijik/tjlbatjik jgphagaitotjfi

• \jkijdjloit jilraosa ji ovaroka ljiago tjlbat sohas fi[aeiaseoys (~1>% fd aitrjas ora Froika [aeiaseoys fio [aeiaseoy)

• \trfik croie ralohh ji lfgporjsfi tf rjvohs

• Eoto loptura ohhfws dfr djhg ralfggaieotjfi oie ftmarfikfjik ejohfkua

QB

Froika0 Froika [aeiaseoys oie Feafilfupfis

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8/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

QB

Ufij & Kuy0 \ohfi djiear \G\Fc`altjvas

•Eahjvar jilraosae sohfi oppfjitgaits vjo lohh tf oltjfi

•Erjva oworaiass fd assaisuohs Croie

Fvarvjaw

•4 waab logpojki drfg :tm Gorlm tf ?3tm Oprjh 3>>:

•\G\ lohh tf oltjfi oeeae tf iotjfioh futeffr gaejo (4smaats oie bjfsbs)

•Lfitait ralajvae vjo lohh tf oltjfi0• Agcaeeae gorbatjik gassoka odtar tmoibjik taxt dfr 3>%

ejslfuit vfulmar

Sasuhts

•Fvar ?,>>> lfisugars raquastae vfulmars

•Saspfisa rotas0• ;% dfr ohh oeuhts okae ?1-

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9/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Crozjh

Mahhgoii‚s0 Uaxt dfr lfitaitFc`altjvas

•^rfgfta jts maohtmjar ohtariotjva tf jts frjkjiohgoyfiiojsa prfeult

Fvarvjaw

•Jivjta usars tf taxt ji dfr o draa raljpa

•Ohhflota gfcjha oltjvjty tf 3 mfur tf 3 eoys ji tmagatrf oie fihjia

Sasuhts•?>5,5>> raljpas sait vjo \G\ ji 3= eoys

8/15/2019 Unilever - Mobile Marketing Case Study

10/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

QB

\pfthass0 Lfhfur Lotlmar sogphjik “ \G\

Fc`altjvas

•\uppfrt ra-houilm fd jts Lfhfur Lotlm houiery prfeult

•Sojsa croie oworaiass oie troishota tf erjva sohas

Fvarvjaw

•Houilm 5-waab \G\ ejralt raspfisa logpojki

•Aiocha lfisugars wmf vjawae croie‚s oes tf taxt ji ioga, oeerass dfro draa sogpha

Sasuhts

•Uftoh sohas uphjdt fd % fvar cosahjia

•15% fd lfisugars wait tf cuy tma prfeult

•=:% ealhorae tmot wjtmfut oe, tmay wfuhe ift mova cfukmt tma prfeult

8/15/2019 Unilever - Mobile Marketing Case Study

11/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

QB

Koho Cjikf0 Lhuc oie \G\ oharts

Fc`altjvas

•Jilraosa draquaily fd vjsjts tf tmajr Cjikf laitras drfg tmajr bay torkat ouejaila fd 51+ yaor fhe dagohas

•^ortjluhorhy jilraosa troddjl ot pflbats fd tjga wmara tmara js hfw ottaieoila, wmjlm loi ca uipraejltocha

•Cujhe o parsfioh fikfjik ejohfkua wjtm tmasa lfisugars

Fvarvjaw

•Koho Cjikf Gfcjha Lhuc wos astochjsmae wmara sucslrjcars loi kat ohartae fd jggaejota fddars ji Koho Cjikf laitrasolrfss tma QB

•Lfisugars wfuhe saa tmjs lhuc prfgftae ji ohh gaejo torkatae ot tmag (aspaljohhy jisjea tma laitras) oie taxt ji tmajrpfstlfea tf kat sucslrjcae

•Ot tjgas fd hfw ottaieoila ot oiy portjluhor laitra, Koho wfuhe taxt tma gagcars ji tmot orao oie fddar tmag jggaejota 3dfr ? cjikf kogas jd tmay ottaieae jggaejotahy

•Koho ohsf taxtae tmag fd ftmar prfgftjfis oie oiifuilagaits

Sasuhts

•Umfusoies fd gagcars sucslrjcae tf tmjs sarvjla eua tf tma kffe jilaitjva oie tma lfivaijaila fd tma gaejug usae tfralajva tma fddar, prfvjik tmot jd tma jilaitjva js rjkmt, lfisugars fd oiy oka wjhh portjljpota

•Os lfisugars lorry tmajr gfcjhas wjtm tmag ot ohh tjgas, jggaejota fddars wfrbae wahh

•?>> sjki ups fvar

8/15/2019 Unilever - Mobile Marketing Case Study

12/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Ifvortjs0 Ohhar-aza ^fhhai Ohart - \G\

• Moydavar pfhhai oharts

• Eojhy pfhhai lfuit

• Lustfgjsae tfjiejvjeuoh pfstlfeas

• Ujps dfr suddarars

Fc`altjvas

•Ejralthy lfgguijlota tf lfisugars tmot tmay loraocfut tmajr maohtm

•^rfgfta houilm fd Ohhar-aza

Fvarvjaw

•Eavahfp ohart sarvjla olrfss o vorjaty fd troejtjfiohgaejo oie fi-polb prfgftjfi

•\ucslrjcars taxt ji tmajr pfstlfea tf o smfrt lfea

•\ucslrjcars ralajva0• ^fhhai lfuits avary gfrijik ji tmajr spaljdjl orao

• Ujps fi mfw tf cattar goioka moy davar

Sasuhts

•4?% fd sucslrjcars biaw tmot Ohhar-aza wos tma

spfisfr fd tma sarvjla•:?% soje tmay‚e sucslrjca okoji

•14% soje tmot sulm sarvjla wos wfrtm poyjik dfr

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13/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

• Gfcjha gaejo js ifw lmohhaikjik fihjiaoevartjsjik ji tma aikokagait oie lraotjvjtystobas

• Dhosm, Oijgotjfi, Axpoieocha, Tjeaf, pmfiaduiltjfiohjty ohh ifw ovojhocha

• Uorkatjik js jgprfvjik

• MMJ/Kafkropmy/Moiesat/Lfitait/ Camovjfroh

• Sapfisas rotas ora mjkm

• Ovaroka fd .1% - .>1 - £>.

Hyix0 Gfcjha gaejo

Fi ovaroka, tma lfst par aikokagait drfggfcjha gaejo js sjkijdjloithy hass tmoi fihjia

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14/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Crozjh

\aeo0 \mogpff “ Jitakrotae gfcjha logpojkiFc`altjvas

•Sojsa oworaiass fd \aeo \mogpff ogfik taais ji Crozjh

•\uppfrt rahaosa fd o taai-drjaiehy varsjfi fd jts smogpff

Fvarvjaw

•Houilm gfcjha logpojki oie lustfgjsae Ifbjo 13>> ^jib moiesat

•Gfcjha logpojki daoturas0

• Coiiar oevartjsjik fi tma Ifbjo Gaejo Iatwfrb

• [ohhpopar

• @ovo Kogas• Croieae sfljoh iatwfrbjik sjta0 crfwsa caouty oie maohtm tjps, mfrfslfpas,

oi ‘Axparts‗ orao

•Moiesat loga prahfoeae wjtm oevartjsagaits, 5 logpojki tmagas,G^>> vjsjts tf tma gfcjha Jitariat sjta ji 3 gfitms, twjla tmaif. tf tma \aeo taais wacsjta

•Fvar ??,>>> koga efwihfoes

8/15/2019 Unilever - Mobile Marketing Case Study

15/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

\ijlbars0 Jitaroltjva Tfjla

• Jitaroltjva vfjla lraotasaikokagaits sjgjhor tf tma wac, cuttmrfukm tma vfjla lmoiiah

• Iaor ?>>% paiatrotjfi fd gfcjhaeavjlas khfcohhy

• Loi tja-ji gfst ftmar pmfiasduiltjfiohjtjas0 \G\, gfcjha wac,jgokas, vjeaf, ouejf, gops, atl.

Jitaroltjva Tfjla tobas oevoitoka fd tma gfst dogjhjorgfcjha duiltjfiohjty “ vfjla

8/15/2019 Unilever - Mobile Marketing Case Study

16/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

^&K0 Ujea \toji Croji j^mfia - Opp

Fc`altjvas

•Sajidfrla ^&K‚s Ujea os outmfrjty ji stoji ragfvoh oie gobatma croie gfra ollassjcha

•Uoba axpartjsa ovojhocha fi tma wac oie axtaie fut fd mfga tf

raolm lfisugars

Fvarvjaw

•Houilmae draa \toji Croji j^mfia opp

•Qsar loi djie & smora woys tf ragfva stojis ot mfga & fi tma

kf, crfwsa tma tfp 3> stojis oie saorlm usjik djhtars• \toji sfhutjfi

• Fi-tma-kf tjps

• Docrjl lora iftas

• Salfggaieae Ujea prfeults (iaorast stfra atl.)

• Lfitrjcuta stoji sfhutjfis, kjva daaecolb oie osb quastjfis tf ftmarusars

Sasuhts0 (UCO)

8/15/2019 Unilever - Mobile Marketing Case Study

17/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Fc`altjvas

•^rfgfta tma houilm fd tma iaw Urjeait Drasm Gjit dhovfurs- Jitaisa oie Jla

•Mahp crjik tf hjda dfr lfisugars tma axparjaila fd lmawjik

Urjeait Drasm

Fvarvjaw

•Houilmae Urjeait Drasm j^mfia opp

•Lfisugars loi draaza tma slraai fd tmajr j^mfia cy

chfwjik tma gjlrfpmfia - tma ejsphoy wjhh kat o "lfhe addalt‘•Lfisugars ora tmai draa tf usa tmajr jgokjiotjfis tflraota tma easjki tmay woit

•Uf eahata, sjgphy smoba tma pmfia uitjh jt raturis tf ifrgoh

•Ji oeejtjfi tf tma eadouht colbkrfuie opphjlotjfi, yfu loidraaza tma pmftfs stfrae fi tma eavjla oie tmai phoy wjtm

tmag•mttp0//www.yfutuca.lfg/wotlm6v7SABv]p@Aeof

Sasuhts

•3>>: GGO owore wjiiars fd Cast Gfcjha EjsphoyLogpojki dfr Laitroh oie Hotji Ogarjlo

Laitroh oie Hotji Ogarjlo

Urjeait0 Drasm Gjit dhovfurs - Opps

8/15/2019 Unilever - Mobile Marketing Case Study

18/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Kjhhatta0 Dusjfi rozfr “ Koga opps

Fc`altjvas

•Sojsa croie oworaiass ogfik jts gfeari goha lfisugars

Fvarvjaw

•Houilm uOrt j^mfia opphjlotjfi

•Opphjlotjfi daoturas0

• Qphfoe pjltura

• Lmffsa doljoh mojr taxtura, haiktm

• Qsa Kjhhatta Dusjfi rozfr tf smova oie lraota oiy doljoh mojrstyhatmay hjba

8/15/2019 Unilever - Mobile Marketing Case Study

19/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Khfcoh

@fmisfi & @fmisfi0 ^mfiy^mfia OppFc`altjvas

•Jilraosa oworaiass fd fihjia rasfurla dfr poraitjikjidfrgotjfi ”Cocylaitar‚

•Mahp gfgs fi-tma-kf fd wmjlm

• 11% hat tmajr lmjherai phoy wjtm pmfia

• :?% iavar haova tma mfusa wjtmfut tmajr pmfia

• Kaiarotjfi ] gugs

Fvarvjaw

•Lraotae iaw j^mfia opphjlotjfi lohhae ‘^mfiy^mfia‗

• Aeulotjfioh ejkjtoh tfy dfr lmjhe

• \odakuore okojist olljeaitoh lohhs dfr gugs

•Efwihfoe opp vjo gfcjha Jitariat sjtas

Sasuhts

•Uast gorbat houilm wos sullassduh•Sfhh-fut tf = hoikuokas, ?: lfuitrjas

8/15/2019 Unilever - Mobile Marketing Case Study

20/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Q\

Brodt0 jDffe Ossjstoit oppFc`altjvas

• Fddar lfisugars ollass tf dffe oie gaoh-phoiijik jeaos

• Goba lfisugar‚s pholas sjgphar

Fvarvjaw

• Houilm iaw j^mfia oie j^fe Ufulmopphjlotjfi

• Opp loi ca efwihfoeae vjo Oppha Opp \tfra

• Opp lfsts $>.::

Sasuhts0

• Fvar ? gjhhjfi efwihfoes

• Hjstae ji tfp ?>> opps

• :>% fd tma usars dfr varsjfi 3.> fd jts pfpuhorjdffe ossjstoit opp ora iaw tf tma croie

• 3>% fd tma raljpa opp's usars ora gai, o dormjkmar prfpfrtjfi tmoi tma lfgpoiy's typjlohlfisugar eagfkropmjl fddhjia

8/15/2019 Unilever - Mobile Marketing Case Study

21/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

QB

^aukaft0 Chuatfftm lfgpatjtjfis

• % fd usars mova Chuatfftm fi ot ohhtjgas (sjkijdjloithy mjkmar ji ?4 “ 35 yaorfhes)

• 41% fd tmfsa wjtm o Chuatfftm moiesat

mova usae jt

• Os o gorbatjik tffh, jt js draa fd lmorka tftma lfisugar tf efwihfoe lfitait (ifeoto lmorkas)

• Eahjvars rjlm lfitait vary dost

• Tjroh

8/15/2019 Unilever - Mobile Marketing Case Study

22/24

Ejkjtoh Ollaharotjfi ̂ rfkrogga

Lmjio

Ijba0 Pffg - Chuatfftm cjhhcforesFc`altjvas

• Lraota cuzz ogfikst puchjl

• Lraota jitaroltjfi wjtm torkat ouejaila tf jilraosa croie oworaiassoie erjva sohas

Fvarvjaw

• Chuatfftm aiochae cjhhcfore oes oppaorae ji \moikmoj, Caj`jik oieKuoikzmfu, os possarscy opprfolmae tmay ralajvae o gfcjhagassoka tahhjik tmag tf rui tf tma iaorast Ijba stfra os dost ospfssjcha

• O vjrtuoh stfpwotlm js oltjvotae tma gfgait tma parsfi ralajvas tmagassoka, fila tmay kat tf tma stfra wjtm tmajr gfcjha tma tjga jsstfppae

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• mttp0//gfcjhajil.lf.ub/3>>:/>4/j-hfva-ijbas-gfcjha-gorbatjik/ Sasuhts

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Ejkjtoh Ollaharotjfi ̂ rfkrogga

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