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Welcome to our Presentation

Morning Star

The Members of Morning Star

Serial no.

Name ID1 Bijoy Kundu 120216018

2 Shipan Mahmud 120216038

3 Tareq Aziz Khan 130216001

4 Ajmeri Khanam 120216001

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Tithi Debnath120216096

  

6 Sayeda Israt Zahan 1202161327 Sadia Sultana Nupur 120216016

05/03/2023 2

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Z.H Sikder University of Science & Technology

Presentation on: 

Topic: “Marketing Plan Of Unilever” 

Submitted To:

Submitted ToSahrima Juthi

Lecturer, Faculty of Business Administration

Z.H Sikder University of Science & Technology

 

03/05/2023 4

Submitted By:Morning Star

Batch-1st Program-B.B.A

Department: Business Administration

Date: 3rd August 2015 

ZHSUST

About UnileverBritish-Dutch Multinational

founded in 1930

Public limited

company

Consumer Goods,

Health care, personal

Care, foods

Owns 400brands but focuses

on 14 brands

Six subsidiaries

country

172000 Employees

World’s third largest

consumer goods

producer

Big global brands

Products Clear Shampoo

Dove damage therapy

Dove soap

Sunsilk shampoo conditioner

Fair & lovely

Pepsodent

Vaseline

Products Close up tooth paste

Lux soap

Ponds cream

Ponds face wash

Rexona

Ponds Age Miracle

Lifebuoy soap

AXE etc

Objective of the Study

The objective of the study is to learn about Unilever Marketing strategy, Marketing plan & Marketing Mix.

We mainly focused on Marketing plan. And we gathered variety of knowledge about an international consumer product giant.

MissionUnilever's mission is to add Vitality to life. Unilever meets every day needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.

Our vision

Unilever is a unique company, with a proud history and a bright future. We have ambitious plans for sustainable growth and an intense sense of social purpose.

Unilever Strategy: Path of growth

Reconnect with

consumers

Enterprise culture

Winning through

continuous improvemen

t

Unilever Strategy: Path of growthWorld class

supply chain

Pioneer new

channels

Brand Focus

Marketing MixMarketing activities come in some forms these are integrated marketing program to create, communicate, and deliver value to customer. These activities classified as marketing mix tools to four broad kinds which are

Product • Product variety• Quality• Design• Features• Brand name• Packaging• Service• Size • Warranties• Returns

Price• List price• Discount • Allowance• Payment periods

• Credit terms

Promotio

n• Sales

promotions• Advertising• Sales force• Public

relations• Direct

Marketing

Place

• Channel• Coverage• Assortments • Location• Inventories• Transports

Unilever SWOT Analysis

StrengthsStrong

corporate culture

Product variety

Competitive advantage

Strong advertising

Weaknesses

Distance to the

consumersSubstitute products

Opportunities

Health consciousn

essChanging lifestyle

Threats

Price war

Competitors

Recommendation:

Unilever should create new design of products to attracts customers

It should release new innovative products to the markets

To create new customer they should provides some new offer.

They should convince the customers that Unilever is a good brand. They serve good quality products.

Recommendation

They should create a chart that difference among Unilever Products and the other products.

In comparison of the other products rate, they should provide products cheap rate.

They have to give free to the customers with purchase many products at a time.

ConclusionUnilever conducted their corporate social responsibility as Lever Brothers Bangladesh in past. Unilever analyzed that Unilever introduce a new product according to customer requirements. All these changes according to customer requirements these changes together with the underpins of our vitality mission position our company favorably for further growth.

THE END