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Welcome to our Presentation
Morning Star
The Members of Morning Star
Serial no.
Name ID1 Bijoy Kundu 120216018
2 Shipan Mahmud 120216038
3 Tareq Aziz Khan 130216001
4 Ajmeri Khanam 120216001
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Tithi Debnath120216096
6 Sayeda Israt Zahan 1202161327 Sadia Sultana Nupur 120216016
05/03/2023 2
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Z.H Sikder University of Science & Technology
Presentation on:
Topic: “Marketing Plan Of Unilever”
Submitted To:
Submitted ToSahrima Juthi
Lecturer, Faculty of Business Administration
Z.H Sikder University of Science & Technology
03/05/2023 4
Submitted By:Morning Star
Batch-1st Program-B.B.A
Department: Business Administration
Date: 3rd August 2015
ZHSUST
About UnileverBritish-Dutch Multinational
founded in 1930
Public limited
company
Consumer Goods,
Health care, personal
Care, foods
Owns 400brands but focuses
on 14 brands
Six subsidiaries
country
172000 Employees
World’s third largest
consumer goods
producer
Big global brands
Products Clear Shampoo
Dove damage therapy
Dove soap
Sunsilk shampoo conditioner
Fair & lovely
Pepsodent
Vaseline
Products Close up tooth paste
Lux soap
Ponds cream
Ponds face wash
Rexona
Ponds Age Miracle
Lifebuoy soap
AXE etc
Objective of the Study
The objective of the study is to learn about Unilever Marketing strategy, Marketing plan & Marketing Mix.
We mainly focused on Marketing plan. And we gathered variety of knowledge about an international consumer product giant.
MissionUnilever's mission is to add Vitality to life. Unilever meets every day needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life.
Our vision
Unilever is a unique company, with a proud history and a bright future. We have ambitious plans for sustainable growth and an intense sense of social purpose.
Unilever Strategy: Path of growth
Reconnect with
consumers
Enterprise culture
Winning through
continuous improvemen
t
Unilever Strategy: Path of growthWorld class
supply chain
Pioneer new
channels
Brand Focus
Marketing MixMarketing activities come in some forms these are integrated marketing program to create, communicate, and deliver value to customer. These activities classified as marketing mix tools to four broad kinds which are
Product • Product variety• Quality• Design• Features• Brand name• Packaging• Service• Size • Warranties• Returns
Price• List price• Discount • Allowance• Payment periods
• Credit terms
Promotio
n• Sales
promotions• Advertising• Sales force• Public
relations• Direct
Marketing
Place
• Channel• Coverage• Assortments • Location• Inventories• Transports
Unilever SWOT Analysis
StrengthsStrong
corporate culture
Product variety
Competitive advantage
Strong advertising
Weaknesses
Distance to the
consumersSubstitute products
Opportunities
Health consciousn
essChanging lifestyle
Threats
Price war
Competitors
Recommendation:
Unilever should create new design of products to attracts customers
It should release new innovative products to the markets
To create new customer they should provides some new offer.
They should convince the customers that Unilever is a good brand. They serve good quality products.
Recommendation
They should create a chart that difference among Unilever Products and the other products.
In comparison of the other products rate, they should provide products cheap rate.
They have to give free to the customers with purchase many products at a time.
ConclusionUnilever conducted their corporate social responsibility as Lever Brothers Bangladesh in past. Unilever analyzed that Unilever introduce a new product according to customer requirements. All these changes according to customer requirements these changes together with the underpins of our vitality mission position our company favorably for further growth.
THE END