Group Members:Pavan Kumar(29035)

Piyushree N (29036)Sivaraj Kumar N Y(29053)

Utthraa (29054)Karthick L (29080)

We are the entertainers of the future! We offer a lifetime experience that will make you feel on top of the “WORLD”, literally! =)

Want to have a “Moonlight Dinner” with your loved one?? No not candle lights, But get her the MOON! Make her feel like a princess by gifting her the most expensive diamonds in the world, THE STARS!

Want to have a crazy wedding? A client meeting that will leave your client awe-struck? A birthday celebration for your loved one? A new product launch? We are exactly what you are looking for!

SKYHIGH Brands in the Sky: Potential Clientele : Chevrolet, Intel, HP, Intel,

Nokia, Samsung,HSBC, Garnier

Customer Benefit Concept

A magical experience

Status Symbol

Entertainment beyond imagination

Service Concept

Creating magical Moments that will

leave an ever lasting

impression.

SkyHigh Tagline: “When was the last

time you did something for the

first time?”

Service Offer

Marriage/Reception in the sky

Lounge in the sky

Moonlight dinner

Cocktail over the stars

Corporate meetings

Adventure Sports

Music

Catering*

Service Form

Size of the platform built up:Length: 9 meters Width: 5

meters

Weight of the table: 5 tonnes(empty) to 7 tonnes (full)

Rotation angle of the seats: 180°

Number of guests seated (four-point seat belts): 22Number of crew: 5

Size of the crane built up:Length: 11 meters

Width: 8 meters including support legs

Service Form Contd..

Options:

lights, heating, sound, TV screens, customized

underneath banner, seat stickers

Height above ground: 40-50 Meters

Service

Delivery

Crew members- 5 min

And of course the stars, moon and the lovely breeze!

Incase of SkyHighCatering, 3 chefs on

board

Price

Price varies depending on thepackages, seating requirementsand the duration of the session.

A standard price of Rs. 30 lakhs for a sky space of a 22-

seater + 8 member crew.

A differential Pricing Model, which defers with both time

(Higher during festive season) and place (Price varies with place)

Promotion

Publicity- Main focus by spreading the word in the celebrity circle, by hosting events for

the top stars and featuring on Page 3!

Finding a place on the wish-list of every Individual in the

Celebrity circle!

Advertising- Featuring in Corporate Magazines, and In-

flight Magazines.

Place

Free Venue Locator Guide

Requirements:

Maximum height above ground: 40 or 50 meters

Ground space requested: 30 meters * 15 meters, accessible for both

crane and 40 feet truck

People

Crew Members: A technicallysound crew on board who offerexcellent dining service as well.

Customers: Target Segment

1. Large Corporate Houses

2. NRIs

3. Sports Enthusiasts

4. High Income Individuals

5. Exotic Wedding Enthusiasts

Physical Evidence

Peripheral Evidence:SkyHigh Goodies Bag,

Photos

Essential Evidence:Closer look at the

Stars, the Moon, the 4 point seat belts fitted

cushioned chairs.

Process

Mental Stimulus Processing:

A unique experience, one that you will cherish for the rest of your life.

Visibility

Credibility

Low

Low

High

High UNDISCOVERED UNPARALLED

UNKNOWN UNDESIRABLE

We have Safety Certifications approved by the IB, Government Of India and

periodic reviews.

SkyHigh

CustomersEmployees

An innovative recruitment process, Training on Customer Service, Imbibing the strong core values of SkyHigh- Customer, Safety, Magical Experiences

Service Operations of SkyHigh is communicated with special emphasis on safety and experiencing Magical Moments!

Ensuring a safe and unique experience while on the “Highway to Heaven”

LoV

Generic - An Extravagant experience beyond Imagination. Expected - Good food and ambience, comfortable seating and

safe experience. Augmented - Technical assistance for corporate meetings,

Piano/Live music for “moonlight dinner”, Exotic “Designer” cakes for Birthday Parties

Potential - Evolution of the “Sky Entertainers”. We have explored the land and waters, now its time to conquer the sky.

COMPONENT VALUE

Organized Indian Events and Activation Industry

INR 2800 Crore (2011-12) (Source:EnY)

Industry Growth rate in India 20%, INR 4375 Cr (2013-14) (Source:EnY)

No. of Billionaires (Apr,2013 - India) 109 members (Source: TOI)

Average Net worth (Apr,2013 - India) $1.7 billion (Source: TOI)

COMPETITOR REVENUE

No competitor in India Not Applicable

Global Competitors Dinner In The Sky (Presence across 23 geographies)

No. of Clients 29

Average Revenue per client $38,000 per year

Time taken for employees to

make customers feel the

extravaganza experience

Time taken for employees

to make customers feel that

hanging 50mts above

ground is safe!!

Time taken for becoming the

ZEUS of sky entertainment

FLYHIGH WITH SKYHIGH!!