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Unit 2
Hypothesis Testing
Shahaida P
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Hypothesis
Assumptions and suppositions to beproved or disproved
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Characteristics of hypothesis
Clear and precise
Capab
le of being tested
State relationship between variables
Hypothesis should be amenable totesting within a reasonable time
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Null hypothesis
Ho
Ho: =
Ho=
100 Example: there is no difference
between low conservative and highconservative people in there willingness
to try an innovation
Customers in Delhi and Mumbai preferthe same brand
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Alternative hypothesis H1 H
1
: { H1
H1: u H1 H1: e H1 Example: there is difference between
low conservative and high conservativepeople in there willingness to try aninnovation
Customers in Delhi and Mumbai do not
refer the same brand
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Examples:
Automobile A as well as automobile Bperforms in all the conditions I.e. urban,semi-urban, and rural roads.
There is significant positive relationship
between intelligence quotient and jobperformance.
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Type I and Type II error
Rejecting a null hypothesis when it istrue is called a type I error (alpha)
Value is called level of significance-Pvalue
Accepting a null hypothesis when it is
false is called a type II error (beta)
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Statistical Decisions
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H0 (true)
H0 (false)
Accept H0
Reject H0
Correctdecision
Type I error
Type II errorCorrect
decision
Decision
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Two tailed and one tailed test
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Two-Tailed Test of Significance
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18-13
One-Tailed Test of Significance
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18-14
Probability of Making a Type I
Error
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18-15
Probability of Making A Type I Error
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Factors Affecting Probability ofCommitting a FError
True value of parameter
Alpha level selected
One or two-tailed test used
Sample standard deviation
Sample size
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18-17
Statistical Testing Procedures
Obtain criticaltest value
Interpret thetest
Stages
Choosestatistical test
State nullhypothesis
Selectlevel ofsignificance
Computedifference
value
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18-18
Tests of Significance
NonparametricParametric
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18-19
Assumptions for Using Parametric Tests
Independent observations
Normal distribution
Equal variances
Interval or ratio scales
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How To Select A Test
How many samples are involved?
If two or more samples are involved,are the individual cases independent or related?
Is the measurement scalenominal, ordinal, interval, or ratio?
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Recommended Statistical Techniques
Two-Sample Tests____________________________________________
k-Sample Tests____________________________________________
Measurement
Scale One-Sample Case Related Samples
Independent
Samples Related Samples
Independent
Samples
Nominal Binomialx2one-sample test
McNemar Fisher exact testx2two-samples
test
Cochran Q x2
forksamples
Ordinal Kolmogorov-Smirnov
one-sample test
Runs test
Sign test
Wilcoxon
matched-pairs
test
Median test
Mann-Whitney U
Kolmogorov-
SmirnovWald-Wolfowitz
Friedman two-
way ANOVA
Median
extension
Kruskal-Wallis
one-way ANOVA
Interval and
Ratio
t-test
Ztest
t-test for paired
samples
t-test
Ztest
Repeated-
measures ANOVA
One-way
ANOVA
n-way ANOVA
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Parametric Tests
t-testZ-test
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Non Parametric Tests
Chi square test
N
ominaldata