uniting powersintegrating web + social media
9 in 10American adults use the internet
69use social media
%
unite your channels
everything works together
1. What are my goals?
2. Are my channels current and engaging?
BE VISIBLEuse those icons
footer | consistent | current
BE SHAREABLEmake it easy to share your content
put on pages with options that make sense
optimize
analytics
BE CONVENIENTavoid password fatigue
BE SMARTget mileage out of your content
automate
feed integration
incorporate #hashtags
user submitted
add reviews
connect with staff