THE BUSINESS OF

presented by

Mark S. Luckie

WHAT YOU’LL LEARN TODAY

• How to turn your idea into a business

• Determining your expertise

• Branding yourself

• How to connect with VIPs

• How to use analytics

• Making the perfect pitch

• Financing your business

WHO IS MARK LUCKIE?

OM MALIK

BURT HERMAN

CHARLI PENN-WATKINS

STEP 1:

WHAT IS YOUR IDEA?

IS THIS A BUSINESS?

BRANDING YOURSELF:

WHAT IS MY EXPERTISE?

BRANDING YOURSELF: LOGO

BRANDING YOURSELF: WEBSITE

www.10000words.net

BRANDING YOURSELF: WEBSITE

www.carrieching.com

BRANDING YOURSELF: WEBSITE

wjchat.webjournalist.org

BRANDING YOURSELF: COLORS

manwifeanddog.com

BRANDING YOURSELF: COLORS

www.getluckie.net

BRANDING YOURSELF: SOCIAL MEDIA

manwifeanddog.com

CONNECT WITH PEOPLE ONLINE

• TWITTER LISTS

• SOCIALMENTION

• TECHNORATI

• FORUMS

• FACEBOOK SUBSCRIBE

CONNECT WITH PEOPLE OFFLINE

• MEETUPS

• TWEETUPS

• CONFERENCES

• HAPPY HOURS

• CHURCH

ANALYTICS ARE YOUR

BEST FRIEND

GOOGLE ANALYTICS

analytics.google.com

ANALYTICS: WHAT TO LOOK FOR

• SOCIAL MEDIA FOLLOWERS

• LISTS

• MENTIONS

• RETWEETS/SHARES

• KLOUT

ANALYTICS: WHAT ELSE TO LOOK FOR

• PAGE VIEWS

• UNIQUE VISITORS

• REFERRALS

• TIME ON SITE

• BOUNCE RATE

SPREADSHEETS ARE

IMPORTANT

ALEXA

alexa.com

WHAT MAKES THE PERFECT PITCH?

• Know what your product is

• Know who your audience is

• Have a determined end-goal

TIPS FOR THE PERFECT PITCH

• Make eye contact

• Keep it short

• Make it interesting

• Share your contact info

• Have business cards

• Follow up!

BUILDING AN ONLINE COMMUNITY

• Start with the people you know

• Create community interactions

• Contribute to other sites

• Maintain visibility

• Keep them on your site

• Be consistent

FINANCING YOUR BUSINESS

• Advertising

• Sell a product

• Crowdsourced funding

• Grants

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are needed to see this picture.

BALANCING YOUR JOB

WITH YOUR NEW JOB

5 THINGS TO DO

WHEN YOU GET HOME

• Write out your idea

• Identify your audience and how you

will reach them

• Identify potential networking contacts

• Determine potential financial

resources

• Create a rollout plan

YOU CAN DO IT!!

STAY IN TOUCH

e: mluckie@twitter.com

t: @marksluckie

THE BUSINESS OF

presented by

Mark S. Luckie