POST SHOW REPORT

GITEX SHOPPERBEST SAVINGS UNLIKE ALL OTHERS!

28THEDITION

2 GITEX SHOPPER

visitors productsshow size average spend of a visitor

(+181% over 2017)

next edition 24-28 September 2019

35K+125K+ 1.1KAED15K sqm

show information

3POST SHOW REPORT

trendynew product categoriesSmart Home,

Health & Wellness,Robotics, Drones,

VR & gaming

top selling products at

the showMobile phones,

Laptops & HDTVs

4 GITEX SHOPPER

scratch & win50 Nikon Coolpix B500 were

given away to lucky visitors !

Visitors participated in various

stage activations including the

Shopper Price is Right where visitors

played a game to guess the price of

products and won exciting prizes

including holidays to Georgia,

Azerbaijan, Armenia, India & Bosnia.

giving away more prizes than ever!

• 1 lucky winner drove away in a MG ZS just by visiting the show!

• 50 visitors won XBOX ONE S TB FORZA Horizon 4 Bundle before it was available in the market!

• 50 visitors won DELL vouchers for AED 1,000 valid at select retail stores

• 30 visitors won HONOR 8X smartphones

show highlights &visitor promotions

Price is Right & other stage activations

visit & winvisit & win

sHOP & winVisitors were able to wintheir purchase back on spend of AED 2,000+!

5POST SHOW REPORT

CompetitionsDaily video game tournaments

including Fortnite, FIFA,Overwatch, CS:GO

ShopperGames

live broadcast with Brent Black from 2 - 4 October between 2-6pm

Shopper Drone Zonewhere visitors could learn how to fly a drone

Xperience Zone

Tips & Tricks Sessions on a range of topics

Ask the Techspertsexperts from Tech Radar were on hand to provide advice on the best product to buy

Unboxing Areawatch live unboxing videos of new products

One lucky winner won smart gadgets worth AED 40,000 on the

last day by opening the door to the “Smart Home” at the show.

ShowcasedPlaystation, Xbox &

Nintendo with the latest video games

Ultimate Smart Home competition Shopper trade-inVisitors were able to exchange old

electronics for GITEX Shopper vouchers.

attracted

NEWNEW

6 GITEX SHOPPER

why you

to miss being at

our show

can’t afford

GITEX Shopper is the platform that draws attention of the mass audience for consumer technology. As a brand, it allows us to meet

and engage with our consumers directly. We were able to educate consumers & groom their passion for photography

through the Nikon Photography classes at the show.

Narendra Menon, Managing Director,

Nikon Middle East

Gene Jiao, President of Huawei CBG, Middle

East & Africa

GITEX Shopper is one of the most popular events in the UAE where the biggest and best consumer technology brands can interact with a wide audience. We are

proud to be the Official Technology Partner.

“Customers visit GITEX Shopper for theadditional freebies and bargains offered by

top specialty retailers. The opportunity to seenew products in the Xperence Zone, dronezone and gaming area are added attraction

for customers”

Nilesh Khalkho CEO, Sharaf DG

7POST SHOW REPORT

Most purchased products at the show*

Smartphones

PC & Laptops

TVs

Accessories

Home Appliances

Main reasons for visiting the shoW*

Offers & best deals

All retailers under one roof

See latest gadgets

Free product bundles

Variety of products

*Visito

r Su

rvey 2018

82%54% delay their purchases to buy

at the show

visitors came to the show for the

offers & deals81%

visitor insights

39%of visitors spent more at GITEX

Shopper vs a mall

30%of visitors wait

for the show to buy electronics

24%of visitors spent

more than 4 hours at the show

average monthly income

40%were first time

visitors

14k

of visitors plan their purchase

at the show

8 GITEX SHOPPER

“I’ve been saving money to spend at GITEX Shopper! The

discounts and freebies on offer is what brought me here. You buy one product and get

five or six in return.”

“This is my first time at GITEX Shopper & what I like is that you

can haggle – which you can’t do in a shop. You get more for

your money too.”

“I came looking for great deals on TVS & laptops as GITEX Shopper is known to have the best bundle

offers. It’s good to have all the competition in one place so you

can get the best deal.”

Raymond Albert, Filipino expat living in Dubai

Matt Lees, British expat living in Dubai

Ashok Chodia,visitor from India

what our visitorsare saying about us

9POST SHOW REPORT

media &marketing

campaign

MARKETING & PR CAMPAIGN WORTH

GITEX Shopper delivered a powerful

marketing and PR campaign

that achieved impressive results.

USD $10M+

Metro branding including 12 sheet panels inside 60

stations, Taxi branding & Bridge banners onSheikh Zayed & Al Khail Roads

Digital impressions

over 11M

870 X 30 second spots

50 RJ mentions & sweepers

100 promos on Virgin radio

A comprehensive regional PR and advertising campaign worth over US$ 8M

SMS to 250k +

Emails to 350k +

10 GITEX SHOPPER

107K 29K

153

people reached on FB daily

videos created with 1.2m views

Average

engagements on Instagram

Over

430Kimpressions on

Twitter – 6% increase over 2017

Over

SOCIAL MEDIA STATS#wearesocial!

58% of visitors heard about the show on social media

11POST SHOW REPORT

BEFORE, DURING & after THE SHOW

CREATED VIDEOS

SOCIALMEDIASTARS

#wearesocial!

50+throughout the campaign

reaching

worked with

influencers

1.2mfollowers

KRIS FADE

emkwan

khalidal ameri

NAsh /dvlzgame

193Kfollowers

86Kfollowers

364Kfollowers

246Kfollowers

thank you to our sponsors & partners

PO Box 9292 Dubai, UAE

Organised by Official Tech WebsitePartner

Digital LifestyleBanking Partner

Official SmartphonePartner

Official Car

OfficialRadio Station

Official Partner Airline

Official Courier Partner

Official PublisherOfficialTravel Partner

Promotion Partners

#buyitatshopper#gitexshopper

CONTACT THEGITEX SHOPPER TEAM

book your space

Avinash Shanbhogue, Pankaj Nadkarni, Rajesh Panicker

+971 4 308 6056 308 6014shopper@dwtc.com gitexshopperdubai.com