Unlocking Your Potential to become a

SuperbrandDr. Debri van Wyk

“Some people dream of great accomplishments, while others stay

awake and do them”

“Success is liking yourself, liking what you do, and liking how you do it.”

Maya Angelou

Highlights

1. The Superbrand

2. Unlocking the internal inhibitors

3. Unlocking the external inhibitors

4. Setting SMART goals

The Superbrands

The Superbrand cont…

What makes a Superbrand

1. Reputation

• Your reputation is determined by everything you do and say.

2. Motivation

• Why do you do what you

3. Passion

• It’s not just about ability, but your intent

4. Making a difference

• It’s not just about you

Your Superbrand

You

Reputation

Motivation

Difference

Passion

Unlocking Internal Inhibitors

Internal Inhibitors

Know yourself Confidence Attitude EnergySetbacks and

Rejection

Unlocking External Inhibitors

External Inhibitors

Experience Knowledge Skills Qualifications

Setting SMART goals

SpecificS• Describe exactly what you want to achieve in your career, what you want to do, by when do you want to

achieve it, how are you going to achieve it.

MeasurableM• Track your progress. How far are you from obtaining your goal, are you on track?

Action-orientedA• Say what and how you’re going to achieve your goal. (E.g. Study, Internship)

RealisticR• Are your goals realistic? (Obtaining a degree within 3 years is realistic, but becoming the CEO of Vodacom

within 3 years is probably less realistic)

Time-boundT• By when do you want to achieve these goals? If you don’t have a deadline for your goal, you’ll never

achieve it.

Let’s Recap

Unlocking Your

Potential

Building a Superbrand

Unlocking Internal Inhibitors

Unlocking External Inhibitors

Setting SMART Goals

Dr. Debri van WykThank you

debri@hctalent.co.zawww.hctalent.co.za

@HumanCTalent