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foodserviceandhospital ity.com $4 | JULY/AUGUST 2015
UP CLOSE & PERSONAL
Chefs and producers share
their recipes for success
CHEERSThe 2015 BAR Report sums up trends in beer, wine and spirits
THE GREAT DIVIDEChicken is
being reborn as experts debate the
merits of organic versus
hormone free
Danny Smiles, chef, Le Bremner, Montreal
The School of Hospitality,
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 1FOODSERVICEANDHOSPITALITY.COM
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Features
12 COUNTING CHICKENS Despite waning chicken sales in restaurants, and debate about the merits of organic alternatives, the humble bird remains a culinary standby By Cinda Chavich
20 INGREDIENT PROFILES
A round-up of the on-trend ingredients spotted in chefs’ kitchens By Rosanna Caira, Cinda Chavich, Andrew Coppolino and Mary Luz Mejia
29 CHEF PROFILES
Young toques are driving change in restaurants across the country By Brianne Binelli and Jackie Sloat-Spencer
33 PRODUCER PROFILES
Suppliers are offering new twists on ingredients grown in Canada By Jackie Sloat-Spencer
36 THE 2015 BAR REPORT Canadians are continuing their quest for craft beers, warming up to premium spirits and swooning to the wine varietal standouts By Alan McGinty
41 THE TRICKLE-DOWN EFFECT
Trends from the 30th annual Nightclub & Bar show in Las Vegas translate to actionable ideas for Canadian bartenders By Jeffrey W. Stewart
48 SUSTAINABLE SEAFOOD:
IS IT REALLY POSSIBLE? Experts from this year’s Eat Vancouver festival weren’t so sure By Cinda Chavich
Departments
2 FROM THE EDITOR
5 FYI
10 FROM THE DESK
OF ROBERT CARTER
43 EQUIPMENT
20
3629
2 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
Rosanna CairaEditor/Publisher
FROM THE EDITOR
For daily news and announcements: @foodservicemag on Twitter and Foodservice and Hospitality on Facebook.
Can food make a difference in
one’s life? Doctors will tell you
certain foods are better than
others in providing us with energy, while
making us healthier. Of course, food’s
most basic function is to give us the fuel
we need for the rigorous demands of
our daily lives. But interestingly, in these
food-obsessed days, where what we eat
is trendy, it can also help save the planet.
In the past decade, we’ve come to
understand the huge footprint it takes to
raise livestock as opposed to vegetables.
We’ve learned about the negative impact
of genetically modified foods. Equally as
important, we’ve come to understand
the implications overfishing has on our
oceans and planet, now realizing that
satisfying a taste for certain fish and sea-
food can lead to the destruction of our
oceans. And, on the beverage side, many
of us are more aware of the importance
of buying fair-trade coffee, because we
understand the food-and-drink experi-
ence is about more than just good taste;
it’s about ultimately making a difference
in the lives of the producers who toil on
our behalf.
Given the context of this greater
awareness and knowledge about food,
is it any wonder it’s taken on a greater
importance than ever and has become
more than just sustenance? Today,
food is not only helping to define who
we are, it’s helping to make a power-
ful statement about what we believe.
Certainly whoever coined the phrase
“You are what you eat,” had no idea
how meaningful the statement would
become. So, it’s not surprising that
last month’s Terroir conference, held
in Toronto, and themed “Pioneering
Change,” attracted more than 300 chefs,
producers and media to share their food
stories and learn from each other (see
story on p. 5). As Ned Bell, executive
chef at the Vancouver Four Seasons,
said during one of his presentations,
through food, “chefs have an incredible
ability to connect with people,” which
can help fuel the change we need. He
added: “If we don’t protect the seven
oceans in the world, we’re in trouble.”
If the industry experts speaking at
Terroir taught us anything it’s that we
are standing at the crossroads of change.
Clearly, there is a revolution of sorts
going on in the food community — we
are effecting change and shaking up the
status quo. In the process, we are learn-
ing food innately has the power to fuel
us, to soothe us, to heal us, to unite us
and to transform us. What we choose to
eat will not only dictate how we feel, but
how we think and how we impact the
future. Can food make a difference in
one’s life? It absolutely can.
As we finally celebrate the arrival of
summer, we’re happy to present this
month’s Food Issue, which takes a fun
and informative look at some of the
products, producers and chefs helping
change our perception of food. We hope
you enjoy it.
Today, food is not only helping to define who we are, it’s helping to make a powerful statement about what we believe
“”
MAKING A DIFFERENCE
EDITOR & PUBLISHER ROSANNA [email protected]
MANAGING EDITOR BRIANNE [email protected] EDITOR HELEN [email protected] PROJECTS EDITOR JACKIE [email protected]
ART DIRECTOR MARGARET [email protected]
MULTIMEDIA MANAGER DEREK [email protected] CONTENT MANAGER MEGAN O’[email protected] DESIGNER COURTNEY [email protected]
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CIRCULATION PUBLICATION PARTNERS [email protected], (905) 509-3511
DIRECTOR JIM [email protected]
ACCOUNTING MANAGER DANIELA [email protected]
ADVISORY BOARDCARA OPERATIONS KEN OTTOCORA FRANCHISE GROUP DAVID POLNYCRAVE IT RESTAURANT GROUP ALEX RECHICHIFAIRFAX FINANCIAL HOLDINGS LIMITED NICK PERPICKFHG INTERNATIONAL INC. DOUG FISHERFRESHII MATTHEW CORRIN JOEY RESTAURANT GROUP BRITT INNESKATIE JESSOP, REGISTERED DIETITIANLECOURS WOLFSON LIMITED NORMAN WOLFSONNEW YORK FRIES & SOUTH ST. BURGER CO. JAY GOULDSCHOOL OF HOSPITALITY & TOURISM MANAGEMENT, UNIVERSITY OF GUELPH BRUCE MCADAMSSENSORS QUALITY MANAGEMENT DAVID LIPTONSOTOS LLP JOHN SOTOSMANITOWOC FOODSERVICE JACQUES SEGUINTHE HOUSE OF COMMONS JUDSON SIMPSONTHE MCEWAN GROUP MARK MCEWANUNILEVER FOOD SOLUTIONS NORTH AMERICA GINNY HARE
To subscribe to F&H, visit foodserviceandhospitality.com
Volume 48, Number 5 Published 11 times per year by Kostuch Media Ltd., 23 Lesmill Rd., Suite 101, Toronto, Ont., M3B 3P6. Tel: (416) 447-0888, Fax (416) 447-5333, website: foodserviceandhospitality.com. Subscription Rates: 1-year subscription, $55 (HST included); U.S. $80; International, $100.
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Return mail to: Kostuch Media Ltd., 23 Lesmill Rd., Suite 101, Toronto, Ont., M3B 3P6. Member of CCAB, a Division of BPA International, International Foodservice Editorial Council, Restaurants Canada, The American Business Media and Magazines Canada. We acknowledge the financial support of the Government of Canada, through the Canadian Periodical Fund (CPF) of the Department of Canadian Heritage. Printed in Canada on recycled stock.
FOUNDER MITCH KOSTUCHFeb. 11, 1931– Oct. 23, 2014
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 5FOODSERVICEANDHOSPITALITY.COM
M O N T H L Y N E W S A N D U P D A T E S F O R T H E F O O D S E R V I C E I N D U S T R Y
LOCAL CHAMPS Achievement in foodservice was heralded at this spring’s Terroir Sympo-sium. Award winners were Tobey Nemeth, chef and co-owner of Edulis in Toronto (Outstanding Service Professional); Antonio Park, chef at Restaurant Park in Montreal (Outstanding Chef); and Norman Hardie (pictured), owner of Norman Hardie Vineyard and Winery in Prince Edward County, Ont. (Outstanding Beverage Professional).
FYI
CHEF COLLECTIVE A panel of chefs at this spring’s
Terroir Symposium in Toronto
shared strategies for tackling la-
bour shortages and food waste.
David Hawksworth’s Young Chef
Scholarship Foundation in Van-
couver is engaging the young
labour force; it awards a $10,000
prize and an international stage.
“The Young Chefs Scholarship
started three years ago. Now it’s
up to 150 applicants this year,
and there are heats in major
cities,” Hawksworth (pictured)
explained. Meanwhile, Montreal
chef Jean-François Archambault
grew tired of watching food
thrown in the bin, so he launched
La Tablée des Chefs, an or-
ganization that manages food
recovery so it can be donated to
people in need. Its 47 participat-
ing establishments have gener-
ated more than 450,000 meals
for the needy across Canada.
Dive for dinner amidst
great white sharks,
uproot and open a res-
taurant in the Mexican jungle
or invest in a withering fishing
community in Newfoundland.
These are examples of dar-
ing feats that led to success
for entrepreneurs in the food
community who shared their
story at this spring’s 9th annual
Terroir Symposium.
Change can start with an
epiphany. Maui-born Kimi
Werner was working as a chef
in Honolulu, Hawaii when she lost her connection to food. “Fish was just a rectangular piece
on Styrofoam trays — I had no idea where it came from,” she told the crowd at Arcadian Court
in Toronto, explaining how that thought caused her to abandon the concrete jungle to hunt
for her own food and spearfish in Maui. “I love to tell the story of what it took to get it on the
plate,” she said.
For others, success was found by abandoning the conveniences of life. “In a wild place you can
find a sense of perfection,” said chef Eric Werner, who went off the grid to build Hartwood, a sus-
tainable open-air restaurant on a jungle road in Tulum in Mexico’s Mayan Riviera. With its only
power source kilometres away, the team uses solar panels and cooks over an open fire to conserve
energy and recycles waste water to nourish the surrounding mangroves.
Some would say driving through the Bible Belt inside a rainbow-covered food truck with the
words “Big Gay Ice Cream” painted on the side might be another risk. But that’s what New York-
based partners Douglas Quint and Bryan Petroff did, embarking on a five-city tour. The result?
They were accepted with open arms in the communities they visited. The frosty treats attracted
two-hour line-ups, so the team has expanded to several bricks-and-mortar units in New York City.
Meanwhile, eighth-generation Fogo Islander Zita
Cobb (pictured, far right) discovered the best way to
invest in a struggling fishing community was to build
the Fogo Island Inn and re-invest the operating surplus
into the Newfoundland town. The suites are filled with
locally sourced, handmade textiles and furniture. “The
inn was created to be a servant to place and people. I
like to think all of us can be a servant to place, because
place is not a commodity,” said the innovative thinker.
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AGAINST THE GRAIN Toronto’s Terroir Symposium was a sounding board for pioneers of change BY JACKIE SLOAT-SPENCER
TERROIR SYMPOSIUM
When the cod morato-
rium was issued in
Newfoundland more than 22
years ago, it marked the begin-
ning of a new era for the fishing
industry in Canada. Two decades
later consumers and chefs under-
stand the importance of conser-
vation thanks in part to increased
education. Though sustainability
is now part of our lexicon, a great
deal of work remains to be done
to ensure our oceans continue to
thrive. And chefs are increasingly
joining the crusade to educate
consumers — their guests.
That was the basis for discus-
sion this past spring, as organiz-
ers of Toronto’s annual Terroir
Symposium and Vancouver’s
Chefs for Oceans united a panel
of 16 experts, comprising chefs,
fishermen and media to take the
conversation about sustainability
to the next level.
“Canada was founded on fish.
It’s integral to the fabric of this
country,” began Dan Donovan,
Toronto-based owner of Hooked
fish stores and moderator of the
panel, in his opening address.
He also noted that two-thirds
of consumption of fish is taking
place outside the home, so chefs
have the power to influence con-
sumers by introducing them to
various species of fish. “What can
chefs do to spur good consump-
tion?” Donovan asked.
Part of the process involves
having third-parties help con-
sumers and chefs make wise food
choices. “We have huge value, and
INDUSTRY UNITES TO PROMOTE OCEAN HEALTH
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6 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
TERROIR SYMPOSIUM
the work we’re doing is way above
many countries,” boasted Ann
Marie Copping, Ocean Wise pro-
gram manager at the Vancouver
Aquarium, which along with
other national and global pro-
grams such as Sea Choice and
the Marine Stewardship Council,
promotes greater understanding
and certification of fish choices.
“We’re looking for the best choic-
es. Responsible aquaculture is the
future,” she added.
But, it takes more than that.
“We’re always going to sell more
halibut, salmon. Consumers
think they know what they
want, but providing suggestions
works,” said John Bil, owner of
Toronto’s Honest Weight fish
shop and restaurant, explaining
that operators need to better pro-
mote other options to their cus-
tomers. “Get people out of their
ruts, and taste new products. Try
it — you might be surprised.
Operators have to recognize how
to make money from it.”
Progress has been made, but
much work remains. As Eric
Enno Tamm, team leader at
ThisFish in Ottawa, reminded
the audience, “Traceability is one
of the pillars of sustainability.
It’s about knowing whether your
fish is local, harvested in Canada
or processed in China.” His com-
pany identifies fish with a code,
which tells buyers who caught
the fish, how it was caught
and where it was caught, arm-
ing them with the knowledge
to make an educated purchas-
ing decision. “Chefs need to put
pressure on distributors [and]
demand information about
traceability,” said Tamm. “Ask
for documentation.”
“The industry has made
strides,” summed up Jay Lugar,
program director, Canada for
the Marine Stewardship Council
in Halifax. “We have strong reg-
ulatory practices in Canada. In
fact, we’re one of the safest in the
world. We take that responsibil-
ity seriously.” — Rosanna Caira
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8 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
TERROIR SYMPOSIUM
COMINGEVENTS
July 15: We Care Camp Day, Camp Woodeden, London, Ont. Tel: 905-841-1223; [email protected]; website: friendsofwecare.org July 27-29: Women’s Foodservice Forum Executive Summit, JW Marriott Chicago Hotel, Chicago. Tel: 800-351-0232; email: [email protected]; website: summit15.wff.org Aug. 23-25: Western Foodservice & Hospitality Expo, Los Angeles Convention Center, Los Angeles. Tel: 203-484-8054; email: [email protected]; website: westernfoodexpo.com Sept. 27-29: FSTEC Foodservice and Technology Conference, Washington Marriott Wardman Park, Washington, D.C. Website: fstec.com Sept. 30: Icons and Innovators Breakfast Series, featuring Susur Lee, Toronto Region Board of Trade, Toronto. Tel: 416-447-0888, ext. 235; email: [email protected]; website: kostuchmedia.com Oct. 10-14: Anuga 2015, Koelnmesse, Cologne, Germany. Tel: +49 221 821-2240; email: [email protected]; website: anuga.com Oct. 18-19: Connect Food + Drink + Lodging, Vancouver Convention Centre West, Vancouver. Tel: 604-628-5655; email: [email protected]; website: connectshow.com Oct. 21: Community Food Centres Canada’s Restaurants for Change, partici-pating restaurants in major cities across Canada. Email: [email protected] Oct. 24: Canadian Hospitality Foundation Ball, Fairmont Royal York Hotel, Toronto. Tel: 416-363-3401; email: [email protected]; website: thechf.ca
FOR MORE EVENTS, VISIT http://bit.ly/FHevents
POWER OF THE PEN Roberto Martella, owner of Grano restau-rant in Toronto, kicked off this spring’s Terroir Symposium with a tribute to Pamela Cuthbert, a food journalist who died from a stroke in March. Cuthbert was a freelance writer and editor whose work appeared in Zoomer, The Globe and Mail and Saveur. She founded the Toronto chapter of Slow Food and received an Ontario Hostelry Institute Fellow Award in 2009. Cuthbert wrote about her subjects with eloquence and passion, said Martella. He added: “She raised the efforts of culinary arts in an increasingly industrialized food system. How food arrives on our plate was just as important as taste to Pamela.” — Jackie Sloat-Spencer
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TERROIR SYMPOSIUM
NAKED DINING Ian Brown stripped
down to dine at
a nudist resort in
Gwillimbury, Ont.
And, he wanted a
fresh perspective
about food, so he
didn’t stop there. “I
was an empty vessel without a point of view.
I tried to fill that vessel with stories about
food,” The Globe and Mail features writer
said, reminiscing about the cross-country
road trip that led him to the best Indian
food he’s ever eaten in Sault Ste. Marie,
Ont. In the end, Brown found a common
theme: “We do have a national cuisine,” he
said, listing bread, maple syrup, wine, ber-
ries, trout, mackerel and honey as some of
the frequent players on Canadian menus.
“But, it wasn’t just the meals I remember,
it was the hosts’ desires to feed me.”
— Jackie Sloat-SpencerPHO
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FLAVOUR FAKE Artificial flavouring elevated the Dorito from a plain tortilla chip to
a craveable global snack, said Mark Schatzker, author of The Dorito
Effect, who described the troubling link between flavour and nutrition
at the Terroir Symposium in Toronto this past spring. While food, such
as tomatoes and chicken, gets blander, lab-produced flavour enhanc-
ers are tricking the brain into believing it’s receiving nutrition from
over-processed foods, explained the writer. “We’re adding flavour to
everything from soy milk to kids’ yogurt, which tastes like fruit but has
none.” This practice is turning our food into the manufactured Dorito, he said, adding, “We
need to stop feeding the brain and start feeding the stomach.” — Jackie Sloat-Spencer
START FROM SCRATCH “Perhaps a good idea is worth a million in the tech industry — but not
in food,” said Sarah Weiner, founder of the San Francisco-based Good
Food Awards, who explained that success in the foodservice industry
is built on collaboration. The former director of Communication at
the Slow Food International Office in Italy, launched the Good Food
Awards to attract attention and bring business to artisans who use
local, organic and seasonal ingredients to create tasty food. The program has since grown to 11
categories, including beer, charcuterie, cheese, chocolate, coffee, confections, pickles, preserves,
spirits, oil and honey, raising awareness about artisanal producers. — Jackie Sloat-Spencer
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10 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
Summer is in full swing, and one of
the simple pleasures of the season is
enjoying an ice-cold beverage.
Indeed, now is the time for restaurant
operators to provide their customers with
a drink that’s worth their time and money.
So, this summer operators should bank on
interest in limited-time offers, which denote
a sense of urgency — a need for customers
to try a product before it’s gone.
According to CREST data, consumers
are finding iced/frozen/slushy coffee, frozen/
slushy soft drinks and smoothies increas-
ingly appealing. Iced tea is also gaining
steam. In fact, there’s a perfect storm brew-
ing for tea. Consider the facts: demand for
global flavours, especially Asian, is growing;
interest in health and wellness is booming;
tea has a high profit margin at a time when
food costs are skyrocketing; and adoption of
tea by Americans is surging forward. In fact,
according to the U.S. Tea Association, the tea
market has grown from $1.8 billion to $10.4
billion in just over 20 years. Canadians are
not increasing their consumption of iced
tea at restaurants, but that could be because
specialty tea variations are not prevalent on
restaurant menus.
While cold summer offerings comprise a
relatively small share of the Canadian bever-
age market, opportunity exists to capitalize
on consumer interest in these products,
especially during the summer.
The following are a few ideas to entice
more purchases of cold beverages:
n Offer signature beverages.
n Customize cold beverages. Provide new
and different toppings, spices, syrups and
flavours to enhance the experience.
n Small is the new big, so offer pint-sized
portions. For example, a mini portion of a
milkshake will keep the calorie count down
for health-conscious customers. This will
also create a sense of value, since the price
will be in line with the portion size.
As consumers continue to expect more
variety, Canadian restaurant operators need
to focus on introducing new and different
cold-beverage options. It’s a win-win for the
consumer and operator. l
Robert Carter is executive director, Foodservice Canada, with the NPD Group Inc.
He can be reached at [email protected] for questions regarding the latest trends
and their impact on the foodservice business.
FROM THE DESK OF ROBERT CARTER
IT’S NOT TOO LATEDon’t miss the opportunity to sell seasonal cold beverages
SHARE OF BEVERAGES - TOTAL RESTAURANTS
Hot Coffee
Carbonated Soft Drinks
Hot Tea
Beverage Alcohol
Juice
Bottled Water
Iced/Frozen/Slushy Coffee
Iced Tea
Milk
Hot Chocolate
Frozen/Slushy Soft Drinks
Non-Carb Soft Drinks
Smoothies
Shakes/Malts/Floats
Other Beverages
2011
2015
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FOOD FILE
DESPITE WANING CHICKEN SALES IN RESTAURANTS, AND DEBATE ABOUT THE MERITS OF ORGANIC ALTERNATIVES, THE HUMBLE BIRD REMAINS A CULINARY STANDBY BY CINDA CHAVICH
12 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
Chris Jones and Josh Goyert are count-ing on Canadians’ ongoing love affair with roast chicken to launch their new Ruby café in Victoria.
The menu at the small, casual spot, inside the Hotel Zed, is centred on chicken. And that chicken is literally revolving in the kitchen all day, brined, rubbed and roasted to perfection in a rotisserie oven. “My original concept was
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DESPITE WANING CHICKEN SALES IN RESTAURANTS, AND DEBATE ABOUT THE MERITS OF ORGANIC ALTERNATIVES, THE HUMBLE BIRD REMAINS A CULINARY STANDBY
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FOODSERVICEANDHOSPITALITY.COM
a breakfast café, but the owner wanted some-
thing open in the evening,” says Jones of
the all-day menu of chicken and eggs. “We
wanted to enhance that retro feel, so the
rotisserie chicken idea was born.”
And it seems to be working. From the
outset, diners have been lining up at The
Ruby for their roast-chicken fix. “We’re
already doing 120 to 140 birds a week,” said
Jones, 10 days after the restaurant’s opening
in March. “We just have a small electric rotis-
serie — we will have to expand.”
They’re pumping out half- and quar-
ter-chicken dinners ($18 and $12.50) with
inventive sides such as ratatouille, carrot
and raisin salad or Parmesan celery slaw.
The juicy rotisserie chicken reappears in
the chicken sandwich on a Portuguese bun
with chimichurri sauce ($12), the warm
chicken dip with house-made gravy ($13),
the Power-hour Kale and Roast Chicken
Salad ($14), and atop rotisserie chicken tacos
on fresh locally made corn tortillas ($10).
Nothing goes to waste — there’s even a rotis-
serie chicken and barley soup ($7).
The birds are brined for nine hours with
sugar, salt and spices, then cooked in a rotis-
serie oven. The partners launched The Ruby
with fresh local chicken, sourced from pro-
ducers in the Fraser Valley and hope to add
100-per-cent free-range, 12-week birds to
the menu. It’s a bold move in a market that’s
been flat, even shrinking.
The good news is chicken is the most
popular protein for Canadian consumers,
with 866-million servings doled out annu-
ally in commercial foodservice. The Ottawa-
based Chicken Farmers of Canada (CFC)
reports Canadians are eating more chicken
overall — preliminary numbers for 2014
show an increase of 3.5 per cent to 31.2 kg
per capita over 2013.
But, chicken is losing ground on res-
taurant tables, especially in the full-service
category where other prime poultry, from
duck to game birds such as quail, is picking
up the slack. According to the NPD Group,
overall consumption of chicken declined in
foodservice in 2015, down by 23-million
servings compared to the previous year. The
decline is driven primarily by centre-of-the-
plate chicken/poultry entrées, down 36-mil-
lion servings from 2014, says Erick Bauer,
national public relations manager – Canada,
NPD. The bright spot in the sector is quick-
service restaurants, he says, with chicken
sandwich servings actually up by 13-million
servings in 2015.
That’s the case at Vancouver-based A&W,
where its antibiotic-free chicken (and simi-
lar hormone-free beef program) is win-
ning new customers. Today’s consumers
want to know where and how their food
is produced, explains Susan Senecal, chief
marketing officer at A&W, and the company
is responding to consumer demand. Senecal
says the chain’s in-house research shows 75
per cent of Canadians prefer to consume
chicken produced without the use of anti-
biotics. “Over one-million more Canadians
have chosen to enjoy the great taste of the
A&W Chubby Chicken Burger” since the
new poultry program launched in October
2014, Senecal adds.
A&W sources antibiotic-free
chicken from between
nine and 15 different
farms across the coun-
try, and, while the
meat costs 15-per-
cent more than con-
ventional chicken,
the company didn’t
increase the price
on the menu. The
antibiotic-free prod-
uct is used in all its
chicken dishes, from
burgers to wraps.
Still, the CFC reports that
many consumer concerns about chicken
are unfounded. No growth hormones or
steroids are used in chicken production in
Canada, and all meat birds are “free-run”
(usually confined in barns, not cages). Only
certified-organic chickens must have access
to outdoor pasture for at least six hours
per day, weather permitting, according to
regulations from the Vernon, B.C.-based
Certified Organic Association of B.C.
And antibiotic use is heavily regulated,
says the CFC in its extensive web-based
Q&A section. In May, the producer group
implemented a policy to eliminate the pre-
ventive use of Category I antibiotics, which
is of critical importance to human health.
While the demand for quality poultry is
growing — whether organic, local or simply
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16 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
premium air-chilled birds — the basic three-
pound commercial fryer remains the chicken
of choice. Only six per cent of Canadians
report buying organic chicken “all of, or most
of the time,” according to the Abbotsford,
B.C.-based Chicken Marketing Board.
At Toronto’s St. Andrew Poultry, Jerry
Jesin’s family has been sell-
ing chicken for more than 50
years. Jesin, who took over
the business from his father
in 2012, recently renovated
the poultry-processing facil-
ity and retail shop, adding an
extensive line of home-meal
replacements and ready-to-
cook chicken products to the
St. Andrew line. “What we
offer is service,” says Jesin,
who notes that 80 per cent
of the business is delivering fresh chicken to
wholesale customers, including small gro-
cers and more than 200 restaurants in the
Greater Toronto Area. “When I was a child,
we had chicken every day, but back then it
was just chicken. Now there are so many
labels on chicken, but mostly it’s just mar-
keting.”
St. Andrew Poultry sells conventional,
antibiotic-free and organic chicken from
Ontario and Quebec farms. “We try to edu-
cate our customers,
so they spend their
money wisely,” Jesin
says, adding all chick-
en is hormone-free,
grain-fed and “free
range is just non-
sense.” He explains:
“It just means the
chicken must have the
opportunity to go out
— there may be some-
thing to it in summer,
but not one chicken
will choose to go out-
side in winter.”
The shop, in
Toronto’s multicultur-
al Kensington Market
area, has various res-
taurant customers,
and every cook has
different require-
ments. “Chefs ask for
different cuts and dif-
ferent sizes,” Jesin says.
“Caterers want fry-
ers for the six-ounce
breast, while others
ask for bigger roast-
ers. The Indian and Thai chefs want chopped
breast, and there’s a big market for thigh
meat for shawarma. Barbecue restaurants are
driving demand for fryers, and we sell a lot of
scallopini for sandwiches,” he says.
With chef Bernadette Calpito, former exec-
utive chef of Kultura, heading up the shop’s
new “Foodie Bar,” there are various take-out
chicken options, too, including crispy fried
chicken and fries ($5.99), chicken shawarma
($5.75), barbecue quarter-chicken dinners
($6.99), whole rotisserie birds, chicken pot
pies and maple sriracha chicken wings, all
served fresh. There’s even a “mini spit” of sea-
soned and prepared shawarma ($25) to take
home and bake in the oven.
Chicken might not be as popular at white-
tablecloth restaurants, but you’ll still find top
chefs using chicken in creative ways. At Secret
Location in Vancouver, the extremely local
ingredient-driven executive chef Jefferson
BIRD WATCH Hotel Zed’s new Ruby café puts rotisserie chicken centre stage on tacos (above) and in centre-of-the-plate main meals (opposite page)
FOOD FILE
Brining poultry before grilling or roasting
improves the flavour and juiciness of the
meat, and is more effective than an oil-
based marinade. The brine — a solution
made with 4 litres of water, 2 cups of salt
and a 3/4 cup of brown sugar — should
be made with kosher or sea salt, which
dissolves easier than table salt and has
no additives (if you use table salt, cut to
1 cup). Bring to near boil to dissolve the
salt and sugar, then cool to use as is, or
combine with aromatics (whole herbs,
chili peppers, garlic or spices) while hot
to infuse it with your choice of flavours.
Once cooled, strain the brine and pour
over whole chicken or pieces. The poul-
try should be submerged in brine in the
refrigerator for two to eight hours before
it’s roasted or grilled. Use a large, seal-
able plastic bag, then set inside a bowl
or deep pot to hold the chicken while
brining. Dry the bird before cooking for
the crispiest skin.
PHO
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[TA
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EN D
INN
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Alvarez buys a few chickens a month from a
friend who raises them humanely — and he
uses every part. On a recent 10-course tasting
menu ($150), Alvarez offered a chip of trans-
lucent, crisped chicken skin — standing in a
square bowl of white gravel — as an addictive
morsel of chicken goodness.
At Vancouver’s newly re-opened La
Brasserie, its beer-brined rotisserie chicken
is served with red cabbage, garlic confit jus
and frites ($23). Calgary’s River Café features
local Bowden Farm chicken breast with cele-
riac, caramelized apple, pickled celery, por-
cini and spruce mostarda ($42). Meanwhile,
at North 48 in Victoria, Sam Chalmers, chef
and co-owner, serves savoury cheddar waffles
topped with one, two or three pieces of crispy
buttermilk fried-chicken breast ($18, $22,
$26) on his popular dinner menu, a nod to
the southern American soul food.
Fried chicken is also chef/co-owner
Adrian Forte’s focus at The Dirty Bird, a
small Toronto take-out devoted exclusively
to “northern” fried chicken and waffle dish-
es, with butters and sauces flavoured with
Canadian maple syrup.
The Stockyards Smokehouse & Larder is a
busy Toronto barbecue resto specializing in
southern cooking, too — from smoky pulled-
pork sandwiches to ribs. But it’s the juicy
fried-chicken dinners, with coleslaw and fries
($15), brined and marinated in buttermilk
for 48 hours, then fried with a light, crunchy
panko batter, that’s legendary here. Its crispy
chicken is also offered atop Belgian waffles
with sweet chili molasses glaze (two pieces,
$13; four pieces, $16) for breakfast and din-
ner, and there’s a pit-smoked chicken from
the wood-fired smoker (whole, $15; half, $19)
on the take-out menu.
Chicken remains a staple for ethnic eater-
ies, from Indian butter chicken and Jamaican
jerk chicken to Peruvian Pollo a la Brasa
(quarter chicken dinner, $12.90), the spe-
cialty at Calgary’s Inti Modern Peruvian. On
the quick-service side, spicy South African-
style grilled chicken is available at 29 Nando’s
Chicken locations across Canada, marinat-
ed with Portuguese piri piri peppers (half,
$10.35; whole, $17.75). Crispy, double-fried
Korean-style chicken, tossed in a sweet-and-
spicy glaze, is gaining popularity, too, at take-
out spots such as Calgary’s Olive Chicken
(five pieces, $12), Zabu Chicken in Vancouver
(whole, $19.95) and Montreal’s DaWa (nine
pieces, $14.99).
At independent casual spots across the
nation, chefs are roasting whole birds on
wood-fired and electric rotisseries, wheth-
er it’s the local rotisserie chicken sandwich
with wild lingonberry and black pepper aioli
($12) or quarter chicken dinner ($21) at
cosy Boxwood in Calgary or chef Yannick
Bigourdan’s rotisserie chicken restaurant
planned for the new food market in Toronto’s
Union Station.
Everyone loves chicken — The Ruby is
just the latest spot with something to cluck
about. l
FOOD FILE
PHO
TOS:
DR
EAM
STIM
E.C
OM
[SE
A S
ALT
], C
IND
A C
HAV
ICH
[TA
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RO
TISS
ERIE
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ICK
EN D
INN
ER]
FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 17FOODSERVICEANDHOSPITALITY.COM
TH
E
SE A L
O FQ U A
LI
TY
Packed From
Fresh Tomatoes!
NOT FROM CONCENTRATE1202 “D” Street Modesto, CA 95354 Toll Free 1-800-327-7201
STANISLAUSThe “Real Italian” Tomato Company
©2006 Stanislaus Food Products
Tom CortopassiPresident/Owner
Dino CortopassiCoach/Owner
“Packed from Fresh Tomatoes,Not from Concentrate”...
Generation after Generation.
Since 1942, our Restaurateur customers’ successhas depended on the superior taste of the food theyserve and of our products.
As a family-owned business, it feels good knowingthat so many of our customers have relied on our“Packed From Fresh Tomato” products fromgeneration to generation.
President Tom Cortopassi (kneeling) and “Coach” Dino Cortopassi (standing) in one of our tomato fields in Stanislaus County, California
Whether your restaurant has a long family history,or whether you’re the founder, you can depend on ourfamily making the best “Real Italian” tomatoproducts...always Packed From Fresh Tomatoes,Never From Concentrate...generation after generation!
R1_SFPFoodSvrcHosptlty6.6 6/14/06, 8:58 AM1
TH
E
SE A L
O FQ U A
LI
TY
Packed From
Fresh Tomatoes!
NOT FROM CONCENTRATE1202 “D” Street Modesto, CA 95354 Toll Free 1-800-327-7201
STANISLAUSThe “Real Italian” Tomato Company
©2006 Stanislaus Food Products
Tom CortopassiPresident/Owner
Dino CortopassiCoach/Owner
“Packed from Fresh Tomatoes,Not from Concentrate”...
Generation after Generation.
Since 1942, our Restaurateur customers’ successhas depended on the superior taste of the food theyserve and of our products.
As a family-owned business, it feels good knowingthat so many of our customers have relied on our“Packed From Fresh Tomato” products fromgeneration to generation.
President Tom Cortopassi (kneeling) and “Coach” Dino Cortopassi (standing) in one of our tomato fields in Stanislaus County, California
Whether your restaurant has a long family history,or whether you’re the founder, you can depend on ourfamily making the best “Real Italian” tomatoproducts...always Packed From Fresh Tomatoes,Never From Concentrate...generation after generation!
R1_SFPFoodSvrcHosptlty6.6 6/14/06, 8:58 AM1
20 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
ON THE MENU
THE ACE, Toronto: Country-fried
chicken rests on a nest of collard
greens sitting atop a slab of cornbread
bathed in ham gravy ($19).
FRESHII, Toronto: Any Freshii wrap
can be encased in collard greens.
EDIBLE CANADA BISTRO,
Vancouver: Cascade Mountain Arctic
char filet is paired with tomato fume,
cannellini beans and wilted collard
greens (part of $28 tasting menu).
LOIRE CASUAL GOURMET, Toronto:
The daily market fish and mussel
main is accompanied by lemon aranci-
ni, sautéed collard greens, almonds
and warm tartar sauce ($23).
UNION LOCAL 613, Ottawa: A bone-in
pork chop is served with creamed col-
lard greens and crispy leeks ($26).
GREEN MACHINEOne cup of collard greens packs more than the daily recommended intake of vitamins A and K, along with 7.6 grams of fibre. This soluble and insoluble fibre helps control LDL cholesterol levels, helps prevent constipation and even helps ward off colon cancers.
Collard greens, the southern soul-food staple, are taking
the spotlight across North America. Chicago-based research firm
Technomic’s “2015 10 Trends to Watch” report, lists collard greens
(and cauliflower) as “next-gen cruciferous veggies” to watch. Hugh
Acheson, a Canadian-born chef and owner of multiple restaurants,
who now calls Georgia his home, declared collards “the new kale”
during an appearance on Top Chef. The dark-hued loose-leafed
greens are part of the Brassica oleracea L. (Acephala group) fam-
ily, the same cultivar group as kale, cabbage, broccoli and spring
greens. Originally dubbed colewort (or wild cabbage plant), the
veg likely originated in and around eastern Europe or Asia Minor
and grows in cooler, temperate zones, sprouting leaves arranged in
a rosette-like pattern around a stocky main stem. The leafy green
is used in soups, sautéed — often with a savoury hit of pork —
wilted, fried or even pickled. And, it’s more than a culinary standby
in the American south. In Portugal, it’s used in caldo verde soup,
and Brazilians favour it in bean-based stews called feijoada.
COLLARD GREENS BY MARY LUZ MEJIA
Welcome to F&H ’s third-annual Food Issue. We hope the ingredient, chef and producer profiles that follow will inspire new ideas as Canada’s summer bounty creates a new energy in the kitchen and beyond
PHO
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VA
NC
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 21FOODSERVICEANDHOSPITALITY.COM
HEALING POWERBeets may be for more than eating. “Beetroot juice is one of the richest dietary sources of antioxidants and naturally occurring nitrates,” according to Peter Bongiorno and Pino LoGiudice, medical direc-tors of Inner Source Health in New York, as featured on The Dr. Oz Show web-site. “These natural nitrates increase a molecule in the blood vessels called nitric oxide, which helps open up vessels and allows more oxygen flow.”
Beets are among the healthiest foods
to eat. A few years ago that might have been their
downfall. But, today, as consumers hunger for healthier
foods, and new varieties of beets are now available, the
root vegetable has become a menu staple and a chef
favourite. Forming part of the Amarathaceae family,
which also includes vegetables such as Swiss Chard, the
scientific name for beets is Beta Vulgaris. While once known
as the main ingredient in borscht soup, today’s chefs are pre-
senting beets as the star ingredient in salads, either accompa-
nied by goat’s cheese or simply roasted with a sprinkle of extra
virgin olive oil and lemon juice. And, at only 45 calories per 100
g, the once lowly beet is also one of the most versatile vegetables
and is also ideal for juicing. Typically red to purple in colour,
beets are now available in other colours, including orange-yellow
and even white. In fact, one of the most popular varieties on
restaurant menus is the chioggia beet, also known as the candy-
cane beet. Its white and pink stripes create an interesting visual
that allows chefs to get creative on the plate.
ON THE MENU YEW RESTAURANT, Vancouver: The Vancouver Island sea-salt baked beet and burrata salad is served with extra virgin olive oil, dehydrated beet powder, cracked pepper and baby beet greens ($17).
DRAKE 150, Toronto: The beet and blue cheese salad is served with Ontario stilton, roasted beets, puffed wild rice, avocado, mache and hazelnut vinaigrette ($18).
NOTA BENE, Toronto: Heirloom beets complement yogurt and pepitas ($8).
ROGERS CENTRE, Vancouver: The goat cheese salad features golden, purple and candy-cane beets on a bed of creamy goat’s cheese, garnished with beet tops and Chèvre meringues ($40 to serve eight).
MISTURA, Toronto: Red Beet Risotto is topped with golden beet chips ($18).
BEETS BY ROSANNA CAIRA
INGREDIENT PROFILES
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22 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
ON THE MENU
ACTINOLITE RESTAURANT, Toronto: The kelp
and salt-brined halibut is steamed with kelp oil,
topped with kelp flakes and accompanied with
kelp-infused cooked kale, a charred cucumber
and kelp sauce (chef’s menu, $90; summary
menu, $55).
ENVIE - A VEGAN KITCHEN, Halifax: The Thai
Dragon Bowl features kelp noodles, a Thai
almond sauce, edamame, vegetables, shaved
cabbage, home-grown sprouts, sesame seeds
and gomasio (in two sizes, $9/$13).
FOGO ISLAND INN, N.L.: Ocean in a Bowl fea-
tures various sea vegetables cooked, raw, toasted
and smoked in a lobster broth and finished with
Fogo Island scallops ($18).
TACOFINO FOOD TRUCK, Tofino, B.C.: The
tuna taco features seared sesame-soy Albacore
tuna garnished with wasabi-ginger mayo, shred-
ded cabbage, mango salsa and wakame salad
encased in a tortilla ($6.50).
RESTAURANT SOY, Montreal: Scallop
tartare is served with miso-lime mayo and
roasted seaweed ($9).
A staple in Asian and Caribbean cook-
ing, sea vegetables are one of nature’s original
superfoods. The nutritionally dense greens pack
a wallop of vitamins and minerals, from cal-
cium, iodine and iron to protein and vitamins
A, B, C and E. Anyone who’s had sushi has
likely consumed nori, and anyone who’s had
seaweed salad has likely enjoyed arame. Other
sea veggies include dulse, kombu, kelp and
wakame. And, agar agar is a thickening agent
of choice for vegetarians, which manufactur-
ers also use in everything from salad dressings
to toothpaste. Justin Cournoyer, chef/owner of
Toronto’s Actinolite Restaurant, uses fresh or
dried sea vegetables, depending on the season.
He sources the “Canadian gems” from the
East Coast. “Making use of these healthy and
delicious items that grow in abundance where
we live, instead of shipping ingredients grown
in hotter climates that are not sustainable in
Canada, [is key],” says Cournoyer, who relishes
the umami that the veggies impart. Used to
flavour broths, noodles or stews, consumed
fresh or dried, Cournoyer pairs them with veg-
etables such as cucumber, asparagus and dark,
leafy greens.
MSG DELIVERED Japanese scientist Kikunae Ikeda discovered salts naturally occurring in the kombu sea veggie were high in glutamates, giving complementary ingredients a richer, meaty/savoury note. In the 1900s, he dubbed this flavour “umami” and commercialized the compound as MSG (or monosodium glutamate).
INGREDIENT PROFILES
SEA VEGETABLES BY MARY LUZ MEJIA
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 23FOODSERVICEANDHOSPITALITY.COM
INGREDIENT PROFILES
IF IT QUACKS LIKE A DUCK… Duck eggs are widely seen at farmers’ markets and specialty food shops. They’re 20- to 35- per-cent larger than chicken eggs, so it makes sense that they are more nutrient-rich and have more iron, potassium, vitamin B12, calcium — and cholesterol.
EGGS BY ANDREW COPPOLINO
Laying hens have been a part of Canadian husbandry since the days of Jacques Cartier and Samuel de
Champlain. By the late 1800s the poultry industry was working
to improve hen production and searching for the tastiest egg. We
simply have a history of loving eggs. But between 1980 and 1995,
Canadians’ annual egg consumption dropped from 22 dozen per
person to 17 dozen, according to Ottawa-based Agriculture and
Agri-Food Canada. The culprit? Cholesterol. Health concerns
eased when the “omega-3” egg appeared, but any egg has high
amounts of protein, vitamin B12 and other nutrients, which
are essential for maintaining good health, says Jane Dummer,
registered dietitian. “Most research and health experts suggest
eating one egg a day is fine,” she adds. “However, if you have a
history of heart disease or Type 2 diabetes, it is best to consult
your dietitian.” In their restaurant application, eggs are both
ingredient and dish, and, with the rising cost of meats, they are
a relatively inexpensive protein. The popularity of dishes such as
the fabulous Korean bibimbap and spicy huevos rancheros fea-
ture eggs as a centre-of-the-plate protein and can turn a classic
brunch eggs Benedict into a nifty slider-like dinner app.
ON THE MENU
LANGDON HALL, Cambridge, Ont.:
The tasting menu features egg with
custard forestière, consommé en
gelée and fingerling potato.
RAYMONDS, St. John’s, N.L.: The
beef tenderloin is made with grass-
fed P.E.I. beef, veal sweetbreads,
Jerusalem artichokes, mushrooms,
onion soubise, kale, egg sauce and
red wine mushroom jus ($49).
BUCA, Toronto: The ravioli-like
Ligurian pansotti is prepared with buf-
falo ricotta, walnut pesto and a duck
yolk ($22).
THE CANTEEN, Dartmouth, N.S.:
The Breakfast Pizza features extra-
old cheddar and Old Growler cheese
melted around bacon slivers and a
sunny-side-up egg ($8).
ANJU RESTAURANT, Calgary: Eggs
are gently cooked to 63˚C in a few
Korean “tapas” dishes, including
bibimbap ($16) and a quail egg nestled
on Wagyu tartare ($16).
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Whether it’s sturgeon, geoduck clams or massive Humboldt squid, chefs
are discovering odd and even ugly fish can be extremely tasty. “Our objective is
to utilize lesser-known ingredients while introducing guests to new experiences
and flavours,” says Frank Pabst, executive chef of Vancouver’s Blue Water Café,
who celebrates unique, sustainable seafood at his annual Unsung Heroes dinner,
which features dishes such as stir-fried jellyfish and poached periwinkles. While
many popular species are unsustainable choices, many of these unusual fish
remain plentiful in the wild, though still rare on menus. Herring and mackerel,
for example, are often still sold for bait, while sturgeon, though endangered in
the wild, is now being sustainably farmed for caviar and meat. “Sturgeon have
many uses — the liver is like foie, the skin is like pork, and though there are no
bones, there’s marrow,” says chef Jefferson Alvarez who uses the certified-organic
white sturgeon meat produced by Northern Divine at its land-based farm in B.C.
on his $150, 10-course tasting menu at Vancouver’s Secret Location. He cures the
meat “like candied salmon,” boils, dries and then fries the skin “like chicharron,”
sears the liver and adds the gelatinous marrow to soup. Other chefs are discover-
ing new ways to serve Pacific squid. At Wolf in the Fog, chef Nick Nutting serves a
one-inch thick piece of local Humboldt squid, charred for 45 seconds in smoking
grapeseed oil, then thinly sliced and offered alongside a Vietnamese-style slaw of
carrot, cucumber and daikon radish. “I want to showcase the awesome seafood
that’s found in Tofino and elevate it,” says Nutting.
UGLY FISH BY CINDA CHAVICH
ON THE MENU
WOLF IN THE FOG, Tofino,
B.C.: Charred Humboldt squid
is served with grapefruit, sprouts,
cilantro and basil ($14).
NICLI’S NEXT DOOR, Vancouver:
Crostino is served with salsa verde
and white anchovy ($8).
EAST THIRTY-SIX, Toronto:
Humboldt squid is presented with
togarashi mayo, cilantro, yuzu salt
and cucumber ($10).
FARMER’S APPRENTICE
RESTAURANT, Vancouver:
Mackerel is served with beetroot,
blood orange, samphire and pine
nuts ($15).
LA PENTOLA, Vancouver: Grilled
Humboldt squid is paired with
parsley purée and scarlet runner
beans ($17).
DIG DEEP Geoduck (meaning “dig deep” in the Native American Nisqually language) is popular as sashimi in Japan and in Chinese hot pots. These unusual clams, with their large, protruding siphons, are harvested on Canada’s West Coast by divers who use pressur-ized water to dislodge them from the sandy ocean floor. Now they are being seeded in geoduck farms, “planted” in PVC pipes in tidal flats on Vancouver Island. Pegged to be the world’s largest clam, some weigh as much as 8 kg and can have necks up to a metre long.
24 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
INGREDIENT PROFILES
It’s been a decade since the Vancouver
Aquarium launched its Ocean Wise program and began
helping chefs identify the best choices for sustainable
seafood. Now, an increasing number of toques are
offering seafood such as rare spot prawns and giant
Pacific octopus on their menus, developing creative
ways to serve Canada’s cleanest catches. “One of our
proudest moments is hearing consumers ask for Ocean
Wise options in restaurants and markets to ensure
the seafood they are eating is sustainably sourced,”
says Dolf DeJong, VP, Conservation and Education,
Vancouver Aquarium. Spot prawns, one of the few
ocean-friendly shrimp available, are now celebrated
with festivals and special menus during the short spring
fishing season. Chef Chris Whittaker of Vancouver’s
Forage restaurant helped organize the first spot prawn
festivals in Vancouver and now features the sweet,
crisp shrimp on his menu. Sadly, the large prawn only
accounts for one per cent of the shrimp landed, and the
highly perishable delicacy is only available fresh for a
few weeks in May. Meanwhile, the giant Pacific octopus,
the world’s largest, is an Ocean Wise choice when diver-
caught in B.C. but not when caught as bycatch from
destructive bottom-trawling. Octopus feed on crabs
and prawns, so they’re often pulled up in the traps used
to catch those shellfish.
ON THE MENU
LUPO, Vancouver: Octopus car-
paccio with pimenton and limon-
cello ($16).
OCTOPUS’ GARDEN, Vancouver:
‘Sada’s Own’ Nomu Ebi Shooter,
spot prawn, mountain potato, quail
egg and wasabi Japanese salt,
comes with a deep-fried head
($8.50).
FORAGE, Vancouver: B.C. spot
prawns are served with handmade
cold noodles, prawn oil and spicy
kelp ($18).
THE CHASE, Toronto: Octopus is
roasted and tossed in salsa verde,
with piquillo peppers, harissa, mer-
guez sausage and olives ($23).
CHARCUT ROAST HOUSE,
Calgary: Charred octopus is
served with sausage, stewed
tomatoes, gigante beans and chili
oil ($17).
FISHING WITH A CONSCIENCE Wild B.C. spot prawns are unusual shrimp — a carnivorous species, they are caught in baited traps like crab, an environmentally sustainable style of fishing. Other shrimp are caught by bottom-trawling, which can be destructive to ocean habitat, though trawled B.C. sidestripe, humpback and pink shrimp are also sustainable seafood options.
FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 25FOODSERVICEANDHOSPITALITY.COM
INGREDIENT PROFILES
SPOT PRAWNS & OCTOPUS BY CINDA CHAVICH
26 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
FLORET FAMILY TREE Italian, Northern European and Asian cauliflower varieties are available in a rainbow of colours, ranging from white to purple, orange and green. The orange variation, sometimes called “ched-dar” or “orange bouquet,” contains 25 per cent more vitamin A than its white counterpart. The colour is derived from a natural mutant organism originally found in a Canadian cauliflower field.
INGREDIENT PROFILES
CAULIFLOWER BY MARY LUZ MEJIA
Cauliflower — like its cousins the collard greens,
broccoli, kale and watercress — is part of the cabbage or the Brassica
oleracea family and dates back to 6th century BC. Chefs, such as Dave
Mottershall, owner of Toronto’s Loka Snacks, appreciate the vegetable’s
versatility. It can be eaten raw, baked, fried, pickled, steamed, braised,
boiled or grilled, has the texture of starch (although it’s not very
starchy) and often replaces flour, rice or potatoes in dishes. It’s also
a toothsome vegetable, which means it’s a culinary body double for
proteins when thickly sliced, like a steak, as it holds its shape during
cooking and caramelizes when baked or grilled. Low-carb, low-fat and
high in fibre and vitamin C, it’s a healthy option winning attention on
vegetarian, vegan and meaty menus across the country.
ON THE MENU
LOKA SNACKS, TORONTO: Gobi
Manchurian crispy cauliflower with wild
ginger sauce features fried florets tossed
in a sweet, sticky, ginger, Ontario garlic
and chili sauce ($8).
OAK TREE TAVERN, CALGARY:
Hummus features roasted cauliflower and
chickpeas topped with curry-pickled flo-
rets and naan bread on the side ($10).
NUBA, VANCOUVER: Najib’s Special fea-
tures crispy cauliflower tossed in lemon
juice and sea salt and served with tahini
sauce ($8.50).
ROSTIZADO BY TRES CARNALES,
EDMONTON: Roasted cauliflower is
spiced with chile de arbol, cumin, sea salt,
lime juice and roasted garlic, then sautéed
in pork fat (full order $13; half order $7).
FAT PASHA, TORONTO: Cauliflower is
roasted until caramelized, slathered with
tahini and cilantro sauce and crowned with
pine nuts, pomegranate seeds and grilled
halloumi cheese (half, $14; full, $18).
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28 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
RIBS BY ANDREW COPPOLINO
The cliché is The Flintstones cartoon and “brontosaurus ribs” top-
pling Fred’s car at the Palaeolithic drive-thru. Depending on the cut, it’s not far
off the mark since beef ribs can be stone-age large — there are 13 ribs on beef
cattle. The first four are in the shoulder (chuck) and can be butchered as longer
English-cut ribs and “flanken-style” cut across the ribs, according to Dave Meli,
head butcher at Toronto’s The Healthy Butcher. The fifth to 12th ribs give us full
back ribs — those long ribs attached to the cattle’s spine — and what you get in rib
roast. “Back ribs are the curved, caveman-like beef ribs at barbecue joints, which
are braised and grilled with lots of barbecue sauce,” Meli says. However, that’s
premium meat, so it can be costly. The key to good beef ribs is the meat-to-fat-
to-bone ratio. The muscle itself isn’t necessarily tough, but all of the meat is con-
nected to bone with elastin (which doesn’t break down with cooking) and contains
collagen (which does). “That’s why ribs require a decent amount of cooking time,
depending on how thick you cut them,” says Meli. And, it’s why they taste so good
when prepared properly.
WHAT’S IN A SHORT RIB’S NAME?Depending on how they are sauced and cooked, thinly sliced beef short ribs might be thought of as “meat candy,” says Dave Meli, head butcher at Toronto’s The Healthy Butcher. Argentine restaurants serve them as asado di tira, and you might encounter them as Miami or Korean ribs (the latter of which is known as kalbi).
ON THE MENU
LANCASTER SMOKEHOUSE, Kitchener, Ont.:
The prime ribs are smoked for four hours and
smothered in sauce like a pork rib ($18).
PARK RESTAURANT, Westmount, Que.:
Classic braised kalbi short ribs ($39).
HOGTOWN SMOKE, Toronto: The large-bone
beef ribs are affectionately called “the John
Deere of chuck beef ribs” by owner Scott
Fraser (one, $30).
BIG T’S BBQ AND SMOKEHOUSE, Calgary:
The prime rib beef bone at Big T’s smokes for
four hours ($29).
EDNA, Halifax: Guests can share 32 ounces
of bone-in Cowboy Rib Chop with fries,
demi-glace and salad ($70).
INGREDIENT PROFILES
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 29FOODSERVICEANDHOSPITALITY.COM
F&H: What have you learned from chef Chuck Hughes?Danny Smiles: Honest cook-ing. [He’s a] very ingredient-driven chef. And, I’ve learned how to be a key player in the front-of-the-house — have that charisma. I learned how impor-tant it was to be there for your customers and not only be in the kitchen.
F&H: What’s your fondest career memory?DS: I cooked for Ferran Adrià. I remember Chuck calling me in the morning, saying, Ferran Adrià is coming to eat at the restaurant. And, it was 8 o’clock in the morning, and he’s like ‘You should come down now, and we’ll plan.’ I was a sous chef at the time, so it was really cool. We were all really excited. He’s done a lot for food.
F&H: What did you cook for him?DS: We did a nice rosemary bread, a Dungeness crab salad [and horseradish gravlax].
F&H: What was your greatest career challenge, and how did you overcome it?DS: To become the chef at Bremner at a very young age. I became the chef in 2011, so I was 26. I had the weight of Chuck’s career on my shoul-ders…. I don’t think I was ready, and I had no choice; it was really hard for me the first six months. [Being] very young, trying to prove yourself, people had a hard time respecting [me] in the kitchen…. That was my challenge — how to cre-ate a team, how to surround myself, how to keep going. And, I’m still here at 30.
F&H: What advice do you have for young chefs?DS: Make sure this is what you want to do for the rest of your life. It’s not a lifestyle, it’s a life — life dedication. If you come from a sports background, or a music background or anything you’re dedicated in, you’ll do well, but make sure you’re not lying to yourself.
BroadcastRadio — not cook-ing — was one of Danny Smiles’ first passions. That wasn’t the industry he was hoping to break into but the name of the indie band he toured with across Canada. Incidentally, it was that pas-sion that led him to the kitchen, where he initially signed up to earn enough money to buy drums; instead kitchen camaraderie wooed him into the world of culinary arts. After learn-ing the craft, he staged with renowned Michelin-rated chef Gualtiero Marchesi in Italy and founded his own catering company. Four years ago he was in the right place at the right time and landed a job at Montreal’s Le Bremner while grabbing a meal the day after celebrity chef-owner Chuck Hughes opened the resto. Since then, Smiles has risen from the role of line cook to chef de cuisine, competed on Top Chef Canada and was the first Canadian to compete at the 14th annual S. Pellegrino Cooking Cup in Italy last year.
SCHOOL’S IN The culinary world has exploded in just a few years. “We were one class of 16 people when I graduated [from] cooking school in 2005,” recalls Le Bremner’s Danny Smiles, who studied at St. Pius X Culinary Institute in Montreal. “I went back last year to give a speech at graduation — I think there were over 250 [graduates].”
CHEF PROFILES
YOUNG & INSPIREDDANNY SMILES rocks to his own beat as chef at Chuck Hughes’ Le Bremner
BY BRIANNE BINELLI PHOTOGRAPH BY DREW HADLEY
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CHEF PROFILES
Nestled inside the swanky Thompson Toronto, the 119-seat Colette Grand Café is the epitome of a modern Parisian bistro, and behind the plush banquettes and colourful produce on the plate is a chef eager to innovate and inspire her team to prepare dishes such as veal tartare ($16), trout ($36) and goat’s cheese soufflés ($16). Meet Amira Becarevic, a 33-year-old Toronto native who developed a love for cooking at the age of 17 during a summer cater-ing job. Since then, the Liaison College grad’s résumé has grown to include the Four Seasons Whistler, Splendido, Reds Wine Tavern and Epic at the Fairmont Royal York Hotel in Toronto. In 2013, Becarevic joined Toronto’s Chase Hospitality Group, where she advanced from the role of chef de cuisine at The Chase to executive chef. Earlier this year she was promoted to exec-utive chef of Colette Grand Café, where she’s creating buzz about the nearly year-old concept.
F&H: What’s your culinary
philosophy?
Amira Becarevic: Getting
the most beautiful product
you can and not altering it too
much. Bringing out the beauty
of the product — the freshest,
the ripest, the most prized
in the market and in season,
and ideally keeping things
local ... [with] flavours that
remind you of your childhood
and fond memories. Nothing
overcomplicated or too fussy.
Just honest, pure flavours.
F&H: What childhood
memories shaped your
career as a chef?
AB: My family is eastern
European. We would roast
pigs on the weekend in the
backyard. My lunch at school
was hard-boiled eggs and
grilled chicken thighs from the
barbecue or roasted lamb,
pickled peppers. It wasn’t
Wonder Bread and baloney.
(Colette’s Grilled Leg of Lamb
is marinated in yogurt and chili
and accompanied by spiced
hazelnuts, charred eggplant
and toasted couscous, $24.)
F&H: What type of a leader
are you?
AB: Firm but fair. I’ve been
part of that old-school mental-
ity of screaming and yelling,
and I don’t find this generation
of cooks responds well to that.
They’re more productive when
they’re given a clear direction
with positive encouragement
as well as consequences if
things aren’t up to standard.
F&H: What is your biggest
challenge at Colette?
AB: It’s a keen understanding
that we want to keep learn-
ing, we want to keep growing.
We’re always evolving and
having inspired ideas — not
reinventing the wheel but hav-
ing a fresh take on the classics
or a new version that’s going
to keep people excited and
wanting to come back.
F&H: What’s next?
AB: We’re starting to think
about summer dishes, so I’m
excited for summer produce. I
can’t wait for tomatoes…. We
do a nice brunch here…. It
has something for everybody,
and it’s received great com-
ments, and a lot of regular
guests return, so I’m excited
for that to ramp up. Colette is
only nine-months old, so I’m
excited to see what lies ahead.
30 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COM
INSPIRING FUTURE GENERATIONS Amira Becarevic has advice for the industry’s newest employees: “Think outside the box, create your own path, be ambitious and show interest. Things aren’t going to be handed to you; you have to work for them and ask for them and merit receiving opportunities,” she says.
CHALLENGE ACCEPTEDAMIRA BECAREVIC is part of a growing generation of chefs driving growth and innovation
BY JACKIE SLOAT-SPENCERPHOTOGRAPH BY JOHN HYRANIUK
FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 31FOODSERVICEANDHOSPITALITY.COM
Don’t skip dessert. That’s the message Tehran-born pastry chef Farzam Fallah hopes to send to guests at Toronto’s Richmond Station, where each bite of his whimsically inspired eats offers a new expe-rience. His desserts are memorable. After working his way through the kitchens of Thornhill, Ont.’s Terra restaurant, Toronto’s Ruby Watchco and Pizzeria Libretto, he whipped up a lemon posset for his soon-to-be front-of-house manager at Richmond Station and impressed her so much that it helped him land his current gig. With desserts such as white chocolate cake with pistachio ice cream, cooked citrus, cultured tres leches and afsaneh spice ($9), the 23-year-old is converting the masses, convincing them to take new joy in the last course.
TRICK OF THE TRADE Cocktail bitters can zest up a dessert, even if Farzam Fallah, Richmond Station’s pastry chef, considers it cheating. “I use cocktail bitters in different recipes, usually to enhance the flavour, because cocktail bitters are so floral and [fragrant],” he says.
F&H: Tell me about one of your more memorable creations. FF: My favourite dessert so far has been the snozberry sher-bet, [inspired by] that scene in Willy Wonka & the Chocolate Factory where they’re eating the everlasting Gobstopper, and they keep mentioning different flavours they taste. So my idea was to create something where every single bite [would] be different, texturally and flavourfully. The ice cream itself was tonka-bean based, and we would add beet juice, carrot juice and spinach into it — each one sweetened to a different level. It was served with five different sauces.
F&H: How do you address dietary concerns on the menu?FF: When I started writing menus for Richmond Station I made an effort to create gluten- and dairy-free desserts, and, on every menu, there’s at least one gluten-free dessert and one thing we can create on the fly that is dairy-free or vegan.
F&H: What was your earliest culinary memory? Farzam Fallah: Sitting at [my aunt’s] dinner table. While cooking she would take a piece of bread, dip it into a pot and feed me. She used a lot of animal fat to cook with … and I always remembered oil dripping off her fingers and just how delicious that fat-soaked bread tasted.
F&H: What attracted you to the sweet as opposed to the savoury? FF: The number of things that I can do with flour, eggs, butter and sugar are astronomical when you think about it. With these four basic ingredients you can create so much, whereas a carrot can only be turned into a carrot soup or a carrot purée or roasted carrot — it will always be a carrot. With flour you have a chemical change, and it can become something new.
F&H: Did you have a mentor? FF: Not really. I’ve been fairly independent in the industry. I’ve had this thing where I’d get a job, work at a restau-rant, and, as soon as I got bored, I would leave, which isn’t the best characteristic of an employee. I wanted to constantly learn and become better, and that’s why I moved from restaurant to restaurant.
CHEF PROFILES
SWEET GENIUSFARZAM FALLAH takes inspiration from his childhood in Iran and classic films to create sweet delicacies at Richmond Station
BY JACKIE SLOAT-SPENCER | PHOTOGRAPH BY JOHN HYRANIUK
32 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 FOODSERVICEANDHOSPITALITY.COMFOODSERVICEANDHOSPITALITY.COM32 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015
FROM FARM TO PLATE The Bonavista Social Club’s local theme is highlighted in everything, from its furniture to its plates. “My dad (Mike Paterson) uses the ends of our birch firewood to handcraft each piece. Our family has always used wooden plates and bowls, so it was a natural progression to use them in our restaurant…. There is no worry about breaking them if they fall on the floor. If they get cracked, they become fuel for the wood-fired bread.”
F&H: What ingredients from the restaurant are sourced from your backyard? Katie Hayes: We tailor our menu to what is available from the garden each morning — sweet overwintered parsnips to start the menu in the spring, early greens from the heated greenhouse, raspberries, apples and rhubarb, asparagus, herbs through-out the summer. Honey from our beehives, goat’s milk soap from our goats, meat from the animals in the field, eggs from the roaming hens, seafood from the bay in front of the restaurant complement the garden fare. Just for fun, we import green coffee grown on my uncle’s eco-lodge in Costa Rica, roasted on site for maximum freshness.
F&H: What’s your signature dish at the restaurant?KH: My signature dish would have to be pizza. It easily incorporates the fresh ingredients that surround us and highlights our wood-fired bread oven.
F&H: Diners drive hours to experi-ence your restaurant. Food aside, how do you woo them?KH: Our location in a secluded com-munity off the highway at the ocean’s edge — a relaxed atmosphere [offering] fresh food in a fast-paced world — makes people slow down and think about what they are eating. The friendly local staff, open kitchen and view of the gardens and animals enhance this experience and keep people coming back. Not to mention the icebergs, whales and bald eagles.
F&H: What advice do you have for potential chef/farmers?KH: Any chef looking to farm his own land and run a restaurant would do well to keep it simple, grow what does well in that climate and not try to do too much. Well-grown produce speaks for itself — showcase it. Don’t underestimate the value of home-grown ingredients.
More than 20 years ago, Katie Hayes roamed her family’s property in Upper Amherst Cove, N.L., picking rocks to open garden beds. Today, the 29-year-old graduate of Charlottetown’s Culinary Institute of Canada is working that same land, having opened Bonavista Social Club — a reference to the Cuban venue, band, album and nearby Bonavista Peninsula — in 2012 with her husband, Shane. The timber-frame outpost was originally built by Katie’s father, Mike Paterson, to house his wooden furni-ture, before he renovated it to become a sea-sonal 24-seat restaurant (with a 40-seat deck) brimming with rustic charm. The wood-fired oven churns out bread daily, which comple-ments the local-inspired menu of pizzas, sandwiches and salads ($25 to $40 per per-son), topped with house-made oils, vinegars and dressings. The three-hour drive from St. John’s, N.L. doesn’t deter diners who flock to the oceanside hideaway, commanding 100 to 150 covers daily. The goal? “To showcase the simplicity of how this local-raised fare has always been part of our culture,” says Hayes, who will no doubt pass on her love of the land to her two girls, Claragh and Dorothy.
CHEF PROFILES
ALL IN THE FAMILYKATIE HAYES, chef/owner of the Bonavista Social Club, is inspired by the land she worked as a child
BY BRIANNE BINELLIPHOTOGRAPH BY BRIAN RICK
FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 33FOODSERVICEANDHOSPITALITY.COM
PRODUCER PROFILES
F&H: How did the company
get its start?
Chris Hutchinson: It didn’t
start out as a maple syrup
operation. It was just some
land, and we found some
sugar bush. We started very
small, and it grew out of that
in the last seven years. Now,
we’ve become, I believe, the
largest producer of maple
products in Nova Scotia, and
we’re going to double that
capacity this coming year.
F&H: How are you elevating
maple syrup?
CH: We realized, very early
on, that maple syrup sales
are flat. It has been [that way]
for a few years now. So, to
sell our product — and we
planned on making a lot of
it — we needed a different
venue. So, we sat down with
a number of people, we had
some ideas, and we came
in contact with [a] gentle-
man by the name of Peter
Dewar (pictured), a teacher
of culinary [at Nova Scotia
Community College] in
the [Annapolis] Valley. We
worked with him, and he’s
the creator of recipes in
stores now.
F&H: How is your maple
syrup used in mixology?
CH: The cocktail industry,
especially in the West, is
really growing — people don’t
want a basic rum and coke
anymore. They’re looking for
something more exotic and
better for them; they want to
know the ingredients. With
maple syrup and the ingre-
dients we use, they’re all
natural, no additives. So, it’s a
wonderful base to work with,
because it [augments] fla-
vours rather than mask them.
(The Lady Auger cocktail, for
example, combines 3/4-oz.
lavender and chai maple
syrup, 1/2-oz. blueberry juice,
1/2-oz. fresh lemon juice and
1-oz. gin.)
F&H: What’s next for the
Pure team?
CH: We are thinking about
more products along the Pure
Infused line; we’re looking at
maple water — that’s going to
be the next coconut water.
Chris and Anna Hutchinson owned a trucking company in Ontario before selling the business in 2004 to pursue a sweeter gig — producing maple syrup from a 3,500-acre farm in Lake Paul, N.S. But what they created wasn’t just any old table syrup. Pure Infused Maple Syrup is a collection of five, 100-per-cent natural flavours: vanilla, cin-namon and star anise; lavender and chai; cinnamon, nutmeg and cloves; maple syrup, ginger and apple-cider vinegar; as well as chipotle and lem-ongrass. The team sought the help of local chef Peter Dewar to find ways to add the flavoured syrup to dinner staples, desserts and cocktails. The opportunities are endless. For example, the chipotle and lemongrass syrup can be used as part of a dipping sauce for chicken wings, and its maple syrup, ginger and apple-cider vinegar can be drizzled over pork or chicken before serving. The liquid gold is building recognition for a company that’s continuing to innovate in the maple product category.
FLAVOUR SEEKERPURE INFUSED MAPLE SYRUP is leading a revolution to elevate the Canadian staple to new heights
BY JACKIE SLOAT-SPENCER
IN SEASON Hutchinson Acres in Lake Paul, N.S. is ramping up its maple-syrup production. With 35,000 taps on the land, the group will add another 30,000 this year.
FOODSERVICEANDHOSPITALITY.COM
F&H: What’s the origin of
the berry?
Liam Tayler: It has a beauti-
ful story. The word Haskap
comes from the Ainu (people
indigenous to the lands
of northern Japan) word
pronounced ‘hasukappu,’
which means ‘little present on
the end of the branch.’ The
Japanese have revered it for
generations, because the
berry is known as the fruit of
life longevity and good vision.
The marketing genius who
came up with the name blue-
berry should be shot for lack
of imagination. But this has
got a real romantic history.
F&H: What’s the biggest
challenge in marketing
this berry?
LT: The question that plagues
us is [people asking] ‘What’s
the Haskap?’ What has been
one of the biggest challenges
for us to overcome is every-
one — from the department
of agriculture to locals — say-
ing we grow blueberries.
F&H: What did you have
to do to bring the Haskap
berry to market?
LT: We needed to show it was
a commercially viable crop by
creating saleable products;
yet we couldn’t create value-
added products without a
significant supply of berries.
We were caught in a catch-22
situation, so initially we were
forced to bring in berries from
Saskatchewan, Quebec and
even some from Poland to
create the Haskapa range of
Haskap berry products — to
give farmers the confidence
to plant the bushes. Since
officially launching our prod-
ucts in 2014, we have seen
a surge in farmers interested
in planting the Haskap on a
commercial basis.
F&H: How can chefs use it?
LT: The Haskap is an incred-
ibly versatile berry with a
flavour profile somewhere
between a black currant,
blackberry and blueberry and
physically similar in texture to
a slightly soft blueberry. It can
be used in any application
that any other berries can be
used, with the added bonus
that the deep crimson colour
of the Haskap infuses every-
thing it touches. Chefs have
created cheesecakes, coulis,
cocktails and canapés from
the Haskap.
TAKING ROOTTHE HASKAP BERRY is reborn in Canada, thanks to companies like Haskapa
BY JACKIE SLOAT-SPENCER
BERRY GOOD Halifax’s Dalhousie University and LaHave Forests have embarked on a research project to test the anti-cancer and anti-inflam-matory properties of the Haskap berry and find new ways to maximize the fruit’s bioactive content. “We hope this study will help us develop cancer-pre-ventive food products as well as educate the public about cancer-preventive dietary habits,” says Vasantha Rupasinghe, Canada research chair in Fruit Bioactives and BioProducts.
PRODUCER PROFILES
34 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015
It’s hailed as a superfood, but many have never heard of it. The Haskap is an oval-shaped berry packed with a double-whammy of antioxidants and vitamin C. Simon Fineman, a U.K.-based timber mer-chant, is helping to put it in the spotlight. The journey began in 2010 with the birth of LaHave Forests, Inc. in Blockhouse, N.S., which was intended to be a sustainable agroforestry project, until Fineman discovered the region’s forests were too young and switched his focus to agriculture. After research-ing crops, including hardy kiwi, blueberry and hops, the team decided to grow the Haskap berry and planted an acre in a forest clearing. When they checked on it a year later, the vibrant berries were thriving within the weeds. Now, Liam Tayler, commercial director, is gearing up to expand the business with a line of Haskapa-branded products, including juice, jam, chutney, rel-ish, dried berry and maple syrup.
FOODSERVICEANDHOSPITALITY.COM
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POURING FOR PROFITS
BY ALAN McGINTY|
BEERBeer isn’t going any-
where anytime soon, of
course, but overall vol-
ume sales are ho-hum.
To wit, such stats for
Canadian beer show a
1.9-per-cent drop from
2013 to 2014, and the
decline was not offset by
the 0.7-per-cent increase
in imported beer sales,
according to Statistics
Canada’s 2014 alcohol
sales summary.
It was the same story
in the U.S., says Donna
Hood-Crecca, senior
director and on-premise
beverage consultant for
Technomic, a Chicago-
based foodservice
research and consulting
firm. “[In] 2014, overall
Pinot Grigio bumps Chardonnay from the top spot on white wine lists, Cabernet Sauvignon dominates reds, craft beer’s
explosive growth continues, and premium brands drive spirit sales.
Canadians are continuing their quest for craft beers, warming up to premium spirits and swooning to the wine varietal standouts
BAR REPORT THE 2015
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Canadians are continuing their quest for craft beers, warming up to premium spirits and swooning to the wine varietal standouts
BAR REPORTbeer volume was down
0.4 per cent,” she says.
But don’t be deterred.
“Beer is not dead. It’s a
very dynamic category
— craft beer is seeing
double-digit growth
and imports, especially
from Mexico, are growing
strongly,” adds Hood-
Crecca. In Ontario,
figures from the Liquor
Control Board of Ontario
(LCBO) show craft beer
was up 72.5 per cent in
2014 over 2012.
That doesn’t mean the
big brands are flounder-
ing. On football Sundays,
big-brand brews domi-
nate sales at G Sports Bar
and Grill in Vancouver,
where 24 HD TV screens
stream seven satellite
feeds of sports. On other
days, craft beer (includ-
ing flavoured offerings)
gains ground. “Eight of
our taps are local brewer-
ies and half of those are
flavoured,” says Lindsey
Twinn, bar manager.
She works closely with
craft breweries, whose
beer now accounts for
approximately 40 per
cent of sales. “The reps
are amazing. If you sup-
port their product, you’ll
benefit hugely from their
support [for promotional
efforts],” she says.
The Metropolitan
Billiards Club in
Edmonton has 25 sports
screens, plus 15 billiard
tables, and offering
options is key, says Sarah
McNair, bar manager.
With more than 100
imported beers and 50
taps, featuring every-
thing from lagers and
bitters to fruit beers, The
Metro attracts people
who want to try some-
thing new. Craft beer
accounts for approxi-
mately 40 per cent of
sales; it doesn’t hurt that
FOODSERVICEANDHOSPITALITY.COM
McNair has a trick for
attracting big-brand cus-
tomers to smaller brews.
“If they’re nervous about
trying something, a lower
price will make it an easi-
er sell,” she confides.
SPIRITSThe popularity of indi-
vidual spirits is always
evolving, but the category
only showed a marginal
0.5-per-cent increase in
sales by value for 2014
over 2013, according to
Statistics Canada. Indeed,
the change is occurring
within the segment.
Thomas Beraud Sudreau,
area manager for Canada
at Rémy Cointreau, has
noticed Canadians are
migrating to higher-qual-
ity offerings. “Premium
products are doing well.
In brown spirits, pre-
mium bourbons and
single-malt scotches are
growing even as more
affordable whiskies are
declining. Gin is the
fastest-growing category.”
The area manager calls
the premium Hendricks
this year’s “it” gin. “Every
high-end cocktail bar and
hotel lounge will have it,
and it’s up 22 per cent in
the past year,” he says.
At Hawksworth
Restaurant in Vancouver,
quality cocktails are suc-
cessful —
not one par-
ticular spirit.
“The trend
is towards
intelligent
bartending.
Use fresh
ingredients,
make it all
clear to the
customer,
get the
balance right,” explains
Cooper Tardivel, bar and
lounge manager.
That said, Tardivel
does note that American
whiskies and mezcal are
enjoying popularity. For
example, tequila, which
is technically a mez-
cal (though it’s made
only from blue agave)
was up 7.2 per cent in December 2014 over
December 2013 at the
British Columbia Liquor
Distribution Branch
(BCLDB). Other agaves
that are made into mez-
cal are gaining ground
in the western U.S. and
Vancouver, according to
Tardivel. With that mez-
cal growth spilling over
into Canada, it could be a
good niche drink to add
to the menu.
After all, adding offer-
ings is key to satisfying
customers; that idea
applies to mixed drinks,
too. “Clients have higher
expectations for cocktails.
People want innovation,”
explains Omar Khalil,
the GM of Newtown,
a multi-level bar and
restaurant in Montreal.
Khalil’s team reworks
classics, adding fresh
horseradish to a Bloody
Caesar, for example.
Meanwhile, sangria,
the bitter Fernet-Branca
and spiced dark rums are
big in Montreal this year.
Although rum has been
in decline in Canada,
Rémy Cointreau’s Beraud
Sudreau sees growth in
spiced rum as well as pre-
mium and craft varieties.
And, the BCLDB says
imported dark rum sales
rose 11.7 per cent in B.C.
WHISKY WISDOMWhisky bars are opening at a record pace, and while not every
bar should be a whisky bar, fans of the distilled beverage
expect restaurants to stock their favourites. Thankfully, this
can be addressed by focused, budget-conscious restaurateurs.
Today’s consumers are stepping away from light-flavoured
whiskies, so update the standard. They want to taste their rye
and feel their bourbons. While scotch interest is declining,
interest for Canadian rye and American bourbons is high.
The growth in both sectors is double-digit year-over-year,
according to the Washington-based Distilled Spirit Council
of the United States.
If it says rye on the bottle, it’s likely to grab attention. While
it isn’t expected that all restaurants will feature the extremely
rare and pricey Pappy Van Winkle behind the bar, whiskies
such as Masterson’s Straight Rye, Booker’s or special Four
Roses release bottles are a draw for the fast-growing whisky
consumer group. When selecting top-shelf whiskies, don’t
buy multiple products, have one or two for guests looking
for a quality drink. (Top-shelf whiskies such as bourbon and
Canadian whisky costs approximately $40, single-malt scotch
costs approximately $80.) Make sure your staff understands
why the offerings are top-shelf. For example, “straight” bour-
bons/ryes are considered premium, because there are no
additives such as flavouring or colouring.
Classic cocktails such the Manhattan
and Old Fashioned have made a huge
comeback — stirred, not shaken. Consumers’
whisky palates are evolving, and they care about
which whisky is mixed in their drink. Introduce new
twists with less traditional ingredients (such as
a whisky-based Caesar). Also feature popular high-
end whiskies such as Lot 40, Bulleit Rye and
Wild Turkey 101.
Whisky drinkers are skipping second pours
of wine and beer; instead there is a growing trend
toward ordering it at the start or end of a meal. Having a well
thought out whisky selection behind the bar is about creating
an experience with rare but avail-
able whiskies.
A whisky expert and author
of The Whisky Cabinet
(thewhiskycabinet.com), Mark
Bylok provides consultation to
restaurant owners and trains
employees on whisky selection.
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in 2014. On a more glob-
al level, London, U.K.-
based Diageo reported
sales of its Captain
Morgan rum rose five per
cent in North America
and jumped 15 per cent
in Europe in 2013.
Of course, rum isn’t
always the answer.
“We’re known for our
cocktails, especially
our Old Fashioned and
Pisco Sour,” says Brynley
Leach, bar manager at
Montreal’s Le Slang.
Leach’s Old Fashioned
includes premium bour-
bon, and a variation
features maple syrup
instead of sugar. She
ramps up the flavour by
putting the glass inside a
food smoker. “The smoke
seeps into the liquid and
is present on the glass,
so it’s noticeable. We
garnish the maple Old
Fashioned with bacon,”
the bar manager adds,
emphasizing the pre-
mium ingredients.
But not everyone is
interested in drinks with
high-alcohol content.
“There’s been a huge
increase in demand for
zero- or low-alcohol
cocktails,” notes Leach.
Hawksworth’s Tardivel
concurs. “A lot of people
don’t want to have a
drink at lunchtime, but
they want something
more exciting than a
soda water or pop,” he
explains. “Our zero-proof
cocktails use fresh juices
and house-made syrups.”
WINEIn keeping with general
alcohol category trends
this year, wines have
shown minimal growth
overall, while the grape
of choice continues to
evolve. Canadian retail
outlets sold $6.4-bil-
lion worth of wine
in the period ended
March 31, 2014, up 2.3
per cent from 2013,
according to Statistics
Canada. LCBO stats
show Pinot Grigio is
up 15.6 per cent from
2012 to 2014 and is now
tied with Chardonnay
as the number-1 white.
Cabernet Sauvignon is
up a whopping 25.6 per
cent, Sauvignon Blanc
is up 13.9 per cent and
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SIP AND SAVOUR Tim Reed Manessy, sommelier at Montecito restaurant in Toronto, pours a glass in the brasserie section of the Entertainment District hotspot
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Riesling is up 8.2 per cent.
But those aren’t the
only growing varietals.
“Malbec is huge,” says
Janaka Welihinda, guest
services manager at Reds
Midtown in Toronto.
“It offers a great price/
quality balance, and
California [wine] —
especially the Cabernet
— is also big. Pinot
Grigio is the big white.”
In sparkling, Welihinda
sees a movement from
Champagne to Prosecco.
“If we see a celebration
at a table, we’ll just come
over and offer glasses
of Prosecco. Customers
love that,” he says.
And, customers are
starting to enjoy their
wine in smaller quanti-
ties. More people are
opting for by-the-glass
at Reds Midtown, which
offers 10 whites and
10 reds, from $8 to
$15. And, the same can
be said at the upscale
Montecito in Toronto.
Jimson Bienenstock,
GM, has seen a by-the-
glass revolution thanks
to innovations such
as the Coravin system
from Burlington, Mass.
It allows wines to be
served without opening
the bottle — instead a
thin needle is used to
pierce the cork before
wine-destroying oxy-
gen is replaced with
inert argon gas; the
cork re-seals when the
needle is removed.
“We can offer a glass
from a $200 bottle, and
we charge a standard
one-fifth of the bottle
price.” Approximately
40 per cent of wine
sales at Montecito are
by-the-glass, with prices
ranging from $9 to $20,
and the most expensive
option is the bestseller.
“Our own-label wines
from California are
not available anywhere
else, and customers
like the exclusivity.
We have a Cabernet
Sauvignon, a Zinfandel
and a Chardonnay,”
says Bienenstock of the
favoured wines. Other
standouts include Pinot
Noir. “Pinot Grigio is
very big. I also see inter-
est in Gruner Veltliner
[from Austria], and
there’s growth potential
there.”
Whatever the wine,
securing staff buy-in
is key. “It’s important
that the staff knows
what they are selling,”
notes Reds’ Welihinda.
“Enthusiasm sells more
wine.” And, so does
quality.
Overall, the connect-
ing thread across the bar
scene is a trend towards
premium alcohol with
premium ingredients.
Operators are stepping
up their game to offer it,
and customers are oblig-
ing by paying higher
prices for top-notch
experiences. l
POURING FOR PROFITS
DID YOU KNOW?The Wines of Germany asso-
ciation is leading its 4th Annual
31 Days of German Riesling
initiative (31daysgermanriesling.
ca), celebrating wines from the
country that is touted to be the
number-1 producer of Riesling
in the world. The idea is to
introduce the wines to Canadian
restaurants for four weeks in
July or August, offering custom-
ers — and restaurant staff —
the chance to win a trip
to Germany.
RIPE FOR THE TASTING Janina Huhn, global ambassador for the wines of Germany, helps herself to a barrel sample
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FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 41FOODSERVICEANDHOSPITALITY.COM
POURING FOR PROFITS
The 30th annual Nightclub & Bar
Convention and Trade Show celebrat-
ed in Las Vegas this spring highlighted
growing trends worth noting in Canada, with
more than 700 suppliers and thousands of
new products for the nearly 40,000 attendees
to check out. F&H gleaned five beverage and
business trends from the show:
FLAVOUR COUNTSApple and honey are being introduced into
everything this year — from whisky to rye,
rum, vodka, moonshine and tequila. “An
apple influence is from cider, which is by far
the fastest-growing beverage segment,” said
Jeff Cioletti, editor-at-large of New York’s
Beverage World magazine and author of The
Year of Drinking Adventurously, while speak-
ing at the show.
“We are seeing some brewers using apple
in beer as a crossover beverage to play mean-
ingfully in between traditional beers and
ciders. Redd’s Apple Ale from Chicago’s
MillerCoors is just one of these prod-
ucts. When it comes to moonshine, apple
pie is not only tradition, it also factors
into appeal and drinkability. Honey has
resurged in mead and is gaining traction in
whisky and tequila. Whisky lends itself to
honey, which complements the flavours of
rye and bourbon.”
Meanwhile, mixologists are adding essenc-
es and botanicals to their arsenals to make
more complex drinks that stand out. Used
for finishing touches, craft bitters add depth
and complexity to a drink, while using cilan-
tro sugar or basil salt to rim the glass of a fine
cocktail, for example, boosts its appeal. CRAFT EVERYTHINGCraft coffee, craft cocktails, craft bitters,
craft beer and even craft ice is proving small
artisan producers are gaining credibility. “As
baby boomers get older it’s about quality
of life and enjoying responsibly,” explains
Manuel Barreira, managing director, Global
Wine Merchants in Burnaby, B.C. “Today,
we see small companies producing qual-
ity niche products. Fifteen years ago, these
small production companies would not
have been able to compete. Today they can,
because they offer an experience, not just a
product.” Consumers can now learn about
the history of the product and the story
behind its inception.
EMBRACE RETRO-COOL There’s a re-emergence of the traditional
THE TRICKLE- DOWN EFFECTTrends from the 30th annual Nightclub & Bar show in Las Vegas translate to actionable ideas for Canadian bartenders
STORY AND PHOTOGRAPHY BY JEFFREY W. STEWART
beverages your grandfather drank.
Moonshine, bitters, cider, mead, even old-
fashioned ginger ale are back. This trend is
emerging from a maturing generation with a
renewed interest in quality, as well as a newer
generation looking for retro-cool beverages.
“Consumer segments are looking for rede-
signs and reinvigoration of proven tradi-
tional concepts,” affirms Grant MacPherson,
a renowned chef and F&B consultant at Las
Vegas-based Scotch Myst.
ENGAGE TECHNOLOGYTechnology continues to attract attention.
For example, The Amsterdam, Netherlands-
based Heineken’s BrewLock Draft Technology
is a new keg, which preserves freshness and
can be used to ship product globally with
a smaller carbon footprint than tradition-
al kegs. Alternatively, Charlottetown-based
Smartbrew introduced its turnkey brewery/
brew pub solution — it fits an entire micro-
brewery into a 100-sq.-ft. area. This leasable
solution comes complete with technical sup-
port and guidance for operators, regardless of
brewing skill level.
RAMP UP SOCIAL MEDIABar operators need to maintain their social-
media reputation. New apps are helping them
extend their reach and enhance their market
intelligence. For example, selfie and Twitter
contests can help operators build content at
a very low cost.
In that same vein, big data continues to
be an important theme. Many new upstart
companies, such as Providence, R.I.-based
Swipely, have released technology, which
offers business analytics to help operators
understand their customers, and social cus-
tomer-relationship-management apps such
as Glistrr are gaining popularity. Meanwhile,
geo-fencing — which tracks consumer move-
ments within a virtually defined geographic
area — is also on the radar, although most
social-media companies aren’t yet ready to
roll it out to bar or restaurant settings. l
Jeffrey W. Stewart is associate dean of
Hospitality at Niagara College Canada in
Niagara-on-the-Lake, Ont. His 30-year
career has included work at F&B operations,
research, teaching, curriculum development as
well as consulting for hotels, restaurants, food
manufactur-
ers, hospi-
tals, higher
education
and correc-
tional facilities
domestically
and abroad.
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Montecito RestaurantYOUR HOSPITALITYBUILDING PARTNER416.755.2505 ext. 22 bltconstruction.com Toronto - Vancouver
Photography: David Whittaker
MackayWong Strategic Design
Everyone loves smoothies and fresh
juices, so it comes as no surprise that
a growing number of operators are
investing in blenders and juicers.
Whether visiting a bar, restaurant, juice or
breakfast haunt, the quest for healthy drink
options is ongoing. That’s why Jessica Risi
opened Raw Chemist Juice Bar in Toronto
in July 2014. “The goal was to provide really
nutritious options for smoothies and cold-
pressed juices,” she says.
Given the growing demand for fresh
smoothie options, she invested in one of
the most powerful industrial-grade blend-
ers that fit her budget. She looked at the
Cleveland-based Vitamix and Orem, Utah-
based Blendtec. Ultimately, she purchased
two Blendtec Stealth blenders for $1,200 and
$1,400. The price includes a cover to block
the noise. Risi also chose an optional acces-
sory called the Rapid Rinse Station, a small
countertop system, which feeds hot water
STANDING THE TEST OF TIMEDurable blenders and juicers are revving up thanks to health-conscious consumersBY DENISE DEVEAU
FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015 43
EQUIPMENT
FOODSERVICEANDHOSPITALITY.COM
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into empty jars for quick
cleaning at the touch of
a button.
Choosing a juicer, on
the other hand, involved
a lot of research. That
said, from the onset, Risi
wanted a cold-press juicer
rather than the more
conventional and lower
cost centrifugal juicer.
Centrifugal juicers feed
produce through fast-
moving blades. While it
is faster, the blades gener-
ate heat that can deplete
nutrients. “That’s fine
if you want to consume
the product within 30
minutes. [But] a cold-
press juicer doesn’t have
blades and won’t produce
heat, so the vitamins
and enzymes last 72
hours,” Risi explains. Her
first purchase was three
countertop Angel juic-
ers from South Korea,
which ranged in price
from $1,250 to $1,750.
The most expensive one
is made of certified surgi-
cal stainless steel and has
reverse blade functions.
However, demand was
so high for her bottled
juices that Risi invested
in a new Goodnature X-1
commercial cold-press
juicer sold out of Buffalo,
N.Y.; it’s a six-foot free-
standing system, which
costs $25,000. She plans
to expand production to
supply local gyms and
other establishments.
“Out of all the cold
presses, it’s really durable
and gentle and produces
juice with a very vibrant
colour,” Risi says.
But blenders aren’t
just for specialty shops.
Martin Proulx, director
R&D and purchasing
director of the Cora
Franchise Group Inc. in
Ste-Thérèse, Que., says
blenders are a mainstay
in its 131 franchise loca-
tions across the country
for meeting the daily
need for fruit cocktails
and smoothies.
Cora’s fruit cocktails
have been favoured for
more than 25 years, and
EQUIPMENT
KITTING OUT THE KITCHEN John Placko often works with blenders. The specialist in
molecular gastronomy, and culinary director at Toronto’s Modern
Culinary Academy, offers his take on what every kitchen should
include to meet its blending needs:
• A basic blender that’s durable and dependable. “I use a
Vitamix [from Cleveland] at home that has lasted for 10 years. I’ve
also heard great things about Blendtec [from Utah],” says Placko.
• Immersion blenders are handy and versatile tools that can
help make the cooking process simpler. “They’re great for stick-
ing into different pots and saucepans to create foam, purée a
soup, lighten a sauce or emulsify butter,” says Placko.
• A Thermomix from Wuppertal, Germany-based Vorwerk is
an asset. “These are extremely fast — at 10,000 revolutions per
minute — and run on induction, so they have no belts. They’re
perfect for grinding spices and coffee beans, chopping herbs
and things that need temperature control such as ice-cream
bases, custards and ganache. They also have a built-in scale,”
says Placko. He also notes that Bellini in Rose Park, Australia
offers a similar product at about one-third of the cost, but it does
not have the built-in scale or reverse cycle features.
• Pacojet food processors from Greensboro, N.C. are ideal
for chopping herbs for sorbets, ice creams, pâtés or mousses.
Placko uses them extensively at his new Bar 120 restaurant at
Toronto Pearson International Airport, which features molecular
gastronomy-inspired cuisine.
FINDING A FIT The key to choosing a blender is finding one that fits individual needs. U.S.-based Blendtec offers many options with its Stealth (above, left) and Q (above, right) series products, among others
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FOODSERVICEANDHOSPITALITY.COM
EQUIPMENT
basic blenders used to be enough
to get the job done, but that
changed when smoothies began
to gain popularity, circa 2006.
“We went through all kinds of
blenders and breakage when we
started with smoothies,” Proulx
confesses. “We had so much dif-
ficulty, because you use frozen
fruit, and the motors were burn-
ing out.”
These days, he sources his
blenders from Rougemont,
Que.-based A. Lassonde Inc.,
the company that supplies Cora
with its fruit and vegetable
juices. Lassonde is currently
supplying commercial-grade
MX1100XTXP blenders from
Torrington, Conn.’s Waring (one
base and three jugs per franchise
outlet). And, since the blenders
are at the front of the kitchen,
covers — which are included in
the $1,000 price tag — are used
to muffle the noise. The blend-
ing needs at Cora are simple.
“We have two settings: one for
smoothies, one for cocktails and
that’s it,” Proulx says.
Lauren Mote, bar manager for
Uva Wine and Cocktail Bar and
co-proprietor of Bittered Sling
Extracts in Vancouver, is always
on the lookout for new blender
technology. These days she has
two Vitamix Vita-Prep blenders,
which cost $2,200 apiece, for her
commercial kitchen. “The Vita-
Prep is great for fine-blending
specific things like rim salt or
cinnamon bark, or [for] pulver-
izing the crap out of fibrous
ingredients, like celery, with-
out the fibres getting wrapped
around the blades. I’ve had them
for six years, and they’re still
going,” she says. She’s also a fan
of Melbourne, Australia-based
Breville blenders, immersion
blenders and juicers. “The cus-
tomer service is great, and they
are very high-quality products,”
adds Mote.
When it comes to juicers, she
suggests looking for something
that’s “crazy durable,” especially
if it’s being used daily. She cau-
tions that the heat and friction
can change the flavour of the
final product, which is why they
work best for citrus fruits.
One of Mote’s favourite
juicers is the Juicepresso from
Memphis, Tenn. It’s a compact,
slow, cold-press machine, which
costs between $300 and $400. “I
use it to make our fresh syrups.
The yield is a bit lower, but you
can take the pulp and run it
through up to three times, dehy-
drate it and eat it or use it in
soups or smoothies. It’s all about
recycling,” she says.
Another popular item
in Mote’s kitchen is the
Thermomix from Wuppertal,
Germany-based Vorwerk, which
costs approximately $2,000. And,
since it has a temperature gauge,
it can be used for everything
from ice cream to soup. “We
like to call it the super kitchen
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+ RESTAURANT UPDATE - HALIFAX
While “sustainable” is a buzzword in the food
industry, experts participating in Eat Vancouver’s
“Taking Stock of Seafood” panel in the spring
debated the definition and viability of sustain-
able fisheries. “Consumers have a lot of pas-
sion for sustainable seafood,” said Mike McDermid, co-owner of
Vancouver’s Fish Counter, while also noting that the notion of
what constitutes a sustainable fishery today may change tomorrow.
“There’s been a shift in consumption, but that has a downward
pressure through the system.” He explained: “Wild capture fisheries
is the last ‘wild hunt’ on the planet, and we tend to hunt things to
extinction before we stop.” Dr. Daniel Pauly, Ocean Sciences profes-
sor at the University of British Columbia, agreed, pointing out that
management of fisheries in Canada, unlike the U.S., doesn’t include
rebuilding. “Sustainable growth is self-contradictory,” said the pro-
fessor. Traceability is a major issue, too, he said, stating that world
fishery statistics are incomplete, as 40 per cent of fish sold is illegally
caught, and 60 per cent of the fish we consume is from developing
countries. “This is an ethical problem — grabbing fish in West Africa
to feed fish on farms for our tables,” Pauly said. — Cinda Chavich
FOOD FOR THOUGHT
FOODSERVICEANDHOSPITALITY.COM
What do you think? Weigh in on the debate. Tweet @foodservicemag, or drop us a message on the Foodservice and Hospitality Facebook page.
SUSTAINABLESEAFOOD:
IS IT REALLY POSSIBLE?EXPERTS FROM THIS YEAR’S EAT VANCOUVER FESTIVAL WEREN’T SO SURE
PHO
TO: D
REA
MSTIM
E.CO
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48 FOODSERVICE AND HOSPITALITY JULY/AUGUST 2015
SUMMER Sizzlers
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