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By

Roshan, Piyush, Pooja & Joel

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Team

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A team can be bestdescribed as a group ofpeople working together toa common purpose.

Teams are constituted tohandle tasks that arehighly complex and mayalso include

interdependent subtasks.

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Difference between Group & Team

Groups Teams

Members work independently and

they often are not working

towards the same goal.

Members work interdependently and

work towards both personal and

team goals, and they understand

these goals are accomplished best

by mutual support.

Members may have a lot to

contribute but are held back

because of a closed relationship

with each member.

Members are encouraged to offer

their skills and knowledge, and in

turn each member is able to

contribute to the group's success.

Members are given their tasks or

told what their duty/job is, and

suggestions are rarely welcomed.

Members collaborate together and

use their talent and experience to

contribute to the success of the

team's objectives.

Members are very cautious about

what they say and are afraid to ask

questions. They may not fully

understand what is taking place in

their rou .

Members base their success on trust

and encourage all members to

express their opinions, varying

views, and questions.

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HINDUSTAN LEVER RESEARCH CENTRE (HLRC) was set up in the year

1967 at Mumbai. At that time the primary challenge was to find suitable

alternatives to the edible oils and fats that were being used as raw materials for

soaps.

Over the years many break through innovations have taken place. Hindustan

Lever Research gained eminence within Unilever Global R&D and became

recognized as one of the six global R&D Centres of Unilever with the creation of

Unilever Research India in Bangalore in 1997.

At Bangalore R&D centre, a team of 10 scientists were appointed for a projecton shampoo line. Suranjan Sarkar heading the team as Principal Research

Scientist with the support of Vikas Pawar, Aparna Damle, Jaideep Chatterjee,

Amitava Pramanik as Research Scientists. Suresh Jayaraman & Punam

Bandyopadhyay were Research Associates.

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Researchscientist

Vikas Pawar

Aparna Damle

ResearchAssociates Suresh Jayaraman

Punam Bandyopadhyay

Jaideep ChatterjeeAmitava Pramanik

Principal Research Scientist - Suranjan Sarkar

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Facts and Flaws

Lack of seriousness

Lack of commitment

Lack of able leadership skills

Self - Centred

Not opportunist

Organisational Politics

No climate of trust

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Solutions

Selecting: Hiring right team players.

Training: Creating team players.

Rewarding: Providing incentives to be a good teamplayer. The non-monetary incentives are as important asmonetary benefits at time.

Leadership: Clearly in a marketing research agency youneed to have a flexible and participative form ofleadership.

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