Updates for Geo Unit Officers

Cecelia JankowskiIEEE Region 10 Meeting3 March 2012Kolkata, India

Updates

IBP launch at end of March Membership Strategy & Planning.2012 Member Segmentation results

IEEE BUSINESS PLATFORM (IBP)

The Core IBP Promises

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Key IBP Membership EnhancementsSignificantly improved member experience– One page join and renew processes

– Improved search and browse of membership, societies and subscriptions

– Easy to change media options for membership subscriptions

– More relevant recommendations

Society-specific join– Shows the URL and logo of the referring society

– Highlights society-specific publications

Better experience for life members– Annual confirmation of services

– Customized donation request

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IBP Will Provide A Unified And Cohesive Online User Experience

IEEE Membership Application: allows users to configure and manage their various IEEE and IEEE society memberships

IEEE Membership and Subscriptions Catalog: houses renewable products such as society memberships and digital library subscriptions

Profile Management: allows members, customers to maintain preference, profile information

IEEE Xplore®: serves as primary destination for all non subscription information products

Enterprise Shopping Cart: serves as primary commerce settlement vehicle

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IEEE MEMBERSHIP STRATEGY AND PLANNING

Views of the Member Experience

Career PhasesUndergraduate StudentGraduate StudentYoung ProfessionalAcademic/ResearcherPractitionerBusiness/LeadershipUnemployedRetired/Life Members

Technical Diversity38 SocietiesSociety/Section/Chapter relationshipEmerging Technical Communities: Smart GridCloud ComputingLife Sciences

Product LineTechnically CurrentNetworkingCareer ResourcesEducationDiscountsHumanitarian

GeographyGlobal ExpansionPriority countries; China, USA, India, JapanRegion, Section, Chapter, BranchRegion revitalization, R1-6 strategy

Geographic Planning Global Improvement PlansMarket Development: - eMembership- Industry based marketing materialsMember Development:-Roadmap improvement plans-First Year ExperienceVolunteer Development: -CLE & Geo Unit VitalityPartner Development: -Corporate Workgroup Product-Student Program Sponsorships

Additional US PlansMarket Development: -Targeting CS, Software, and Communications

Member Development:-Metro Events-Regional events

Volunteer Development: - CLE

Partner Development: -Employment programs, Boeing

Additional China PlansMarket Development: -Translated marketing materials-Defining high priority markets-Exhibit presence strategy & plan

Member Development:-Member Surveys

Volunteer Development: - Localized training, webcasts-Survey to baseline satisfaction

Partner Development: -Microsoft Research, other

India & Japan planning In development

Items already occurring: - Rupee

payments-India student retention improvements-IBM discussions

Career: Current Life Cycle Grid

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Make the key reasons members come to IEEE relevant by career stage.

Make it easy for a member to find the areas most important and relevant

www.ieee.org/benefits

Make the key reasons members come to IEEE relevant by career stage.

Make it easy for a member to find the areas most important and relevant

www.ieee.org/benefits

Technology Navigator

US Patent tab: Utilizing the IEEE Xplore search terms

Improved access to topics and resources- IEEE Thesaurus merged with TechNav tags enhances results- TechNav tags grouped in topical areas for easier viewing- Populated with IEEE OU resources and Xplore content- Resources expanded to include Education (eLearning modules so far)

“Widget” capability for customized content to each OU

User improvements- Welcome window on “how to navigate” TechNav- Easier to read text and color palette- Improved performance

Traffic increased through Search Engine Optimization (SEO)

- Steady usage, 700% increase year over year (2011-2012)

www.technav.ieee.org11

IEEE.tv launchesChannelsCustomized & Branded playlists for:•Societies•Technical Communities•Affinity Groups •and more

Creates new focused programming and sponsorship opportunities

Branded video player extends organizational unit’s graphic identity

Launched: PELS, EMBS, ISSC, Smart Grid & Honors. More coming soon!

If interested in a channel for your unit, contact Mark David (m.david@ieee.org)12

What is the Value of IEEE Membership? The current value message is working:

90,000+ New Members in 2010, and growing every year …but we lose over 85,000 members each year

Our challenge is satisfaction with the value message we are presenting: Improved Navigation of the 90+ products and services

(E.G. Web, Informed local volunteers, etc.) Improved Execution of the quality of the Services most

important to the members Improved Delivery of the services important to members Improved Relevance of the products/services to key

geographies, life cycle stages, and industries Improved Connections between the members

2012 Member Segmentation with Select Region 10 Data

Satisfaction by Importance – Higher Grade Members Without Graduate Students (2012) - Total

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BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

Less critical strength More critical strength

Top improvement opportunityLower priority improvements

Top 2/3 Box

Arrows: statistically significant change in satisfaction

Importance vs Satisfaction ( Total vs R10)Top 2/3 Box %

Products and Services Total R10 Total R10Online access to transactions, journals and magazines 84% 90% 65% 68%Online access to conference proceedings 76% 85% 60% 64%Conferences 69% 80% 62% 63%Online access to standards 77% 76% 54% 49%Promoting the appreciation of technology and our profession to the general public 70% 72% 40% 43%Opportunities for professional networking 68% 70% 42% 41%Discounts on professional products and services 62% 68% 46% 46%Local meetings with other professionals 56% 66% 41% 42%Interaction with other members 59% 63% 39% 38%Continuing education opportunities 65% 63% 38% 38%Contributing to the people of the world through humanitarian efforts 48% 60% 30% 35%Printed books 54% 60% 51% 47%Printed copies of transactions,journal and magazines 53% 60% 60% 56%Internet video programming of conference highlights,author interviews 47% 59% 44% 41%Representation on public policy issues related to the profession 62% 59% 35% 35%Forums, newsgroups, and other online collaboration tools 48% 57% 33% 35%Awards and scholarships 44% 56% 38% 37%Online meeting 53% 56% 45% 42%Ability to participate in standards 47% 54% 41% 37%IEEE Online Communities 42% 54% 32% 36%Printed copies of conference proceedings 39% 50% 49% 46%Having access to and obtaining responsive answers from the IEEE Contact Center 39% 49% 40% 40%Online career resources 52% 49% 33% 34%Opportunities for leadership roles 37% 46% 32% 30%Printed copies of standards 43% 45% 47% 41%Providing email alias with virus protection 33% 42% 56% 49%Social networking (such as Faceb ook, LinkedIn and Google+) 30% 39% 28% 30%Printed career resources 30% 33% 26% 27%Insurance and other financial products and services 35% 22% 44% 25%

Satisfaction Importance

Higher Grade*

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BASE: Higher Grade (n=6259) Q10. Thinking about the types of products and/or services you may expect a professional association to offer, please indicate how important each of the following items is to you. Use a 1 to 5 scale. Q12. Now thinking about your IEEE membership, how satisfied are you with each of the products and/or services as offered by your IEEE membership. Use a 1-10 scale.

Significantly higher (red)/lower (blue)

Keeping the Long Term Goal Simple…65% Top Box Satisfaction* or higher in the areas most important to IEEE members.

– Professional Networking– Career Resources and Recognition– Access to Publications– Continuing Education– Discounts on Products and Services

* = 8, 9, or 10 on scale of 1-10

The Future of IEEE Membership

IEEE Members will experience best in class products, services, and engagement with IEEE on their own terms.

Relevant to their careers, geographic location, and technical interest.

University of Auckland IEEEXtreme 4.0 participants