HUAWEI TECHNOLOGIES Co., Ltd.
www.huawei.com
Migration to next-generation mobile broadband services
UPSALE TO BROADBAND
Nov.24 2008
HUAWEI TECHNOLOGIES Co., Ltd. Page 2
CONTENT
BROADBAND SERVICES OVERVIEW
UPSALE TO BROADBAND
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Services takeServices take--on different roles during a customeron different roles during a customer’’s s life cyclelife cycle
Acquire the new userNecessary services bundled for target market segment
Attractive price
Retain the current subscriberHigh service quality
Good coverage
Friendly customer care
Stimulate consumptionNumerous compelling applications, entice taste
Continuously innovate
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Important functions when we make a decisionImportant functions when we make a decision
Add on Must
VoiceSharing price packageInternetBusiness application, IT system, meeting etc.
Business
Mobile voice with roamingMobile Internet access with roamingShort message with roaming Reasonably priced package
Individual
Instant Messaging (MSN like VOIP)Mobile TVStreaming, YouTube, etc.MusicRing tones, and Ring back tonesBlogEmailGames……
VoiceInternet accessReasonably priced package
Residential
* Video Phone (May need to be considered)
What we need is to sharpen the fundamental functionsFortunately, all the add-ons can be supported by broadband smartphones
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ProductivityTele-medicinePublic safety
Push to talkPush to media
SurveysContestSocial networking
Mobile transactionAuctionAdvertising
NavigationUser locationLocation searchAsset track
RingtoneRing back tonesMobile portal
Internet accessMobile web browsing
EmailInstant MSGVideo MSGBlogging
Mobile TVMusicGames
OthersPush to talkCommunityMobile Commerce
LBSPersonalizationWeb connectivity
Multimedia Messaging
Entertainment & Media
How to acquire the new user after EV-DO was deployed – All these services can stimulate the consumption– Most of them can be provide by internet
What kind of services do we needWhat kind of services do we need
164
131
6246
3919 7 6 5
The number of carriers that deploy the services
-Source: 3G today
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CONTENT
BROADBAND SERVICES OVERVIEW
UPSALE TO BROADBAND
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Mobile Broadband Mobile Broadband –– Increases data revenueIncreases data revenue
EV-DO technology provides a realistic and commercially viable tool to deploy a mobile broadband service
Providing data connectivity to notebooks and computers has been commercially successful
There are significant market opportunities, knowing Laptop sales will exceed Desktop sales by 2011
Wireless Broadband
Priority
PlatinumTarget high end users, businessHighest QoS
Higher QoS
Access levelWith quality of service (QoS)
a user can subscribe to different data rate packages
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Converged Communications Converged Communications –– Voice upsaleVoice upsale
Skype like services, may appear to be a foe to operators
But, it can be used by operators in another way:
As an optional service for high end packages
(Examples: China Telecom and Verizon)
Advantages:Same number as the mobile number
No Skype In and Skype Out
Challenges:Regulatary issues
Package design
China Telecom e8
phone
Combined with broadband access services for the voice upsale
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Video Phones Video Phones –– Enlarge the selection of revenueEnlarge the selection of revenue--generating applicationsgenerating applications
Enterprise Individual
Personal video phoneHome video phone
Home monitor
Residential
Enterprise video phone
Media conference Voice, video, data convergence, integrated with the enterprise IT system
Video monitor
PC + Client software
Mobile phone
Wireless camera
Applications
TerminalPC + Client software
Mobile phone
Wireless camera
Mobile phone
Video Phones are enabled by 3G networks, but they don‘t produce sufficient revenue relative to capacity needs
Therefore, the operator may need to enlarge the selection of applications, to create more income
Do not make video phone matter while user makes decision
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WinMobile Version
Enterprise information and mobile office Enterprise information and mobile office –– A new A new market segmentmarket segment
Not all small and medium enterprises can set up their IT system (enterprise domain, bulletin, and email system)
Much simpler than Lotus Notes, easily integrated in mobile
Integrate enterprise IT system, email system, and mobile messaging Voice upsale via the small and medium enterprise user
Enterprise mailbox: mailbox with enterprise name
Enterprise address book
Enterprise file cabinet: file share among the enterprise members
Enterprise Bulletin: enterprise notice and broadcast
Calendar
Message notification & Group Message
PC Version
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Smartphones Smartphones –– Lets your customers enjoy rich Lets your customers enjoy rich mobile broadband Internet servicesmobile broadband Internet services
Media Email Entertainment Map Instant message
Introduce the smartphone to your customers, Internet will cover the others! You must optimize your network performance
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CDMA Evolution Path CDMA Evolution Path –– Supports a future Supports a future evolution towards advanced servicesevolution towards advanced services
Source: CDG
EV-DO Rev. AEV-DO Rev. B
HSPA
GSM, TDMA, cdmaOne, PDC, PHS
2G 2.5G 3G Broadband
OFDM-basedBroadband
SMSRing tones
GPRSIS-95B
CDMA2000 1XWCDMA
1xEV-DOHSDPA
EV-DOHSPA
WAPBrowsingMMS
Video messagingVideo streamingMusic downloadsLocation based services (LBS)
EnterpriseMobile TVMusic downloadsInternet connectivity
VoIPVideo telephonyRich MultimediaM-commerceAdvertisingUGC and social networkingMultiplayer games
All-IP digital convergence of services; voice, broadband access, mobile data, broadcast, etc.High-definition TVCE devices
CDMA-based Broadband
Advanced Broadband
200220022000200019901990 20072007--20092009 20092009……2011201119951995
LTEMobile WiMAX
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Reliable partners Reliable partners –– Can bring you into the mobile Can bring you into the mobile broadband erabroadband era
Leading Core TechnologiesImproved Performance
The 4th Generation BTSMulti-standard Convergence
HUAWEI TECHNOLOGIES Co., Ltd.
www.huawei.com
Thank You
www.huawei.com