Urban Exposure

Lilly Beil

Jennifer Butler

Emily Huang

Problem

5P's of Marketing- Product

– Product – Nicotine patch uniquely designed as a stylish flash tattoo

Place– Business-to-consumer

– Direct purchase online

– Sell it directly at promotional events-music festivals

– Business-to-business

– Sell in stores

PromotionCelebrities

Magazines

Promotion

Social MediaMusic Festivals

Price

– Price- Competitive Pricing

– 30 Euros = box of 14 patches of 21 mg

– 30 Euros= box of 14 patches of 14 mg

– 30 Euros = box of 14 patches of 7 mg

– Extra 7 Euros to customize your own design

People

– Friendly

– Knowledgeable

– Relatable

– Helpful

Packaging

– Environmentally Conscious

– Reusable boxes

– Displays company logo and image of

one of the enclosed flash tattoo patches

– Each tattoo on separate, recyclable

sheet for easy application

Urban Exposure

SWOT Analysis: Strengths

– Unique design

– New technology

– Flash tattoos already popular

– Health benefits

SWOT Analysis: Weaknesses

– New company- no customer awareness

– High start up and marketing costs

– No technology knowledge

– Have to outsource the production of our product

SWOT Analysis: Opportunity

– Solving a current and large problem

– Our target market of 18-24 year olds are heavy social media users

– Competitive advantage

– No other products like this exist

– Partnerships

SWOT Analysis: Threats

– Consumer rejection

– Smoking is a big part of the social culture in Europe

– Competitors try and copy us

– They may already have loyal consumers

– We don't have an existing customer base

Brand Name: Urban Exposure

– Express yourself in an urban atmosphere

– Don't hide your attempt to quit smoking anymore

– Show people you are health conscious and trying to quit smoking in a stylish way

– Chic, city feel, that instills in our consumers the confidence to tell the world they are trying to quit smoking

Business Mission Statement and Mantra

– We strive to help young adults to quit smoking cigarettes while also allowing creative expression through artistic designs.

Health-conscious Beauty

Intellectual Property

– Patent- protect the technology behind the combination of the nicotine patch and the flash tattoo

– Trademark- protect Urban Exposure's brand equity

Points of Parity

– Offer same features as competitors

– Same nicotine dosage amounts

– Same timeline for quitting

– Same stylish flash tattoo designs

– Easy flash tattoo application process

Points of Difference

– Our technology combines nicotine patches and flash tattoos

– Offer consumers the option to personally customize their flash tattoo patches

– Urban Exposure has made quitting smoking trendy and popular

Financials

Questions?