Urbanbaze Credential jan 2012

strategic design branding +

who we arehow we work

what we doworks

case studiesclientele

030405071518

ead sot i inh deis .

Urbanbaze is a branding/graphic design agency. We work with a diverse range of clients, from start-ups to multinationals, delivering head-turning design that grabs audiences, builds brands, and ultimately achieves results.

Our creative services include brand identity design, advertising, signage design and print oriented projects, ranging from brochures and annual reports to packaging, large format prints and calender.

who we are

03


The Urbanbaze team has extensive design experience and it is this in-depth creative knowledge coupled with our advertising, PR and marketing expertise that enables us to deliver thoroughly considered design for our clients. Above all we will listen to you to ensure that the end result not only meets the brief but exceeds expectations. We take time to research your audience, what touches them and how they respond to information, this helps us in delivering the message in the best way through cutting-edge design execution.

Our payment plan is 70% deposit at initiation stage and 30% at completion stage.

howwe work

04


Our team is made up of designers with a broad range of talents, which means we are able to work on diverse projects, from one-off creative concepts for small niche companies to identities and collateral for international organisations. our services include:

identity designgraphic designadvertisingprints productionexhibition/ signage designpromotional items

whatwe do

05


creativeexperiencedpassionatedrivencommittedreputable

worksbrandingidentity designpromotional materialsbusiness collateralstrategygraphic design

works

08

Client: Project:

EtisalatYouth Segment engagement tool / print collateral


09worksClient: Project:

PfizerBreast awareness campaign collateral

Season’s greeting cards

The key to surviving breastcancer is early detection.

?For more information,

visit www.pfizeroncology.com

Have you done your Breast Selftoday

Examination

The key to surviving breast

cancer is early detection.?Have you done your

Breast SelftodayExamination

For more information,

visit www.pfizeroncology.com


works

works

10Client: Project:

HondaIntegrated marketing communications stragegy



Oak CapitalIdentity design + implementation


22b, Adeyemo Alakija St, Victoria Island Lagos.

[email protected], www.oakcapitalng.com

01-2324533, +2348034488684

OAK CAPITAL

investment real estate

+

’Seni K

usamotu

08034433684

[email protected]

Real Estate + Proper Development

22b, Adeyemo Alakija St, Victoria Island Lagos.

[email protected], www.oakcapitalng.com

01-2324533, +2348034488684

OAK CAPITAL

investment real estate

+

OAK CAPITALinvestment real estate +


AlabukunCalender Design, Point-of-sales materials



Avalon Wine Integrated marketing communications stragegy


RAISETHE GLASS,RAISEYOURCLASS

Distributed in Nigeria by

Avalon exhibits rich, rightly, smoky aromasof cherries, boysenberries and chocolate. Beyond its unique tastes, It differentiatesyou from the crowd.


PotecnaIdentity design, stationary system, web design

efficientlyservingyou


15worksClient: PowersofftProject: Identity Design, Package Design

Wale Atekojawale@powersoft-solutions

08033746056

Infinite Grace House,

Oyetubo Street,

Off Awolowo, Ikeja,

Lagos, Nigeria.

01-8684894332

Www.powersoft-solutions


worksProject:Client: Various

Identity systems and logo design

16


...Beyond Properties

asoilenergyoil energy services| |

brickformBuilders + Project Managers

17case studies

The ChallengeTo increase sales, brand awareness and improve brand appeal against competitors, Honda Manufacturing Nigeria, the Nigerian assembly factory of Honda motorcycles and generators commissioned Urbanbaze to create and execute the brand communication strategy for its motorcycles and power products. The challenge was to create awareness in a market that has already been dominated by other brands.

The ProcessWorking with Honda team with guidelines from the Japanese office, Urbanbaze, after careful research, developed print ads calling for more dealer with added incentives. New marketing materials, brochures and promotional materials were produced. Mobile advertising was also engaged using the company’s delivery vans and trucks. All design laid emphasis on the reliability and quality of Honda products.

The ResultWithin a month of campaign launch, dealers increased in numbers, sales increase tremendously and effective brand awareness was achieved. The motorcycles and generators have once again gained widespread acceptance in a market dominated by cheaper brands, Honda has been able to create a niche for itself.


18The Challenge

When Tsakos Shipping, Greece formed an alliance with its Nigerian partners to create TESAL (Transport and Energy System Alliance Limited), and energy transportation and shipping company, Urbanbaze was commissioned to develop an identity system that will appeal to the oil and gas shipping sector with global acceptance in view.

The ProcessThe urbanbaze team generated series of visual presentations from which the shadow ship with the sun at the background was approved by the client. The brand name is written in a carefully selected techno font to communicate innovation and efficiency. Corporate identity manuals and guidelines were created to guide the application of the approved identity on various media.

The ResultThe identity was accepted both by the Nigerian and the Greek office of TESAL, stationery systems, marketing materials and other print collaterals was created with effective application of the of identity guidelines earlier created. The logo was branded on staff shirts, caps, cars etc.


19The ChallengeCreating a new brand can be much easier than repositioning an existing and familiar brand. The Urbanbaze team was commissioned to rebrand Asoil Energy with a brief to create an identity that will not only resonate around the values of the brand but will also be applicable on various media, including internet, print, brochures, business stationaries, vans and tanker trucks.

The ProcessAfter careful review, we created an identity with five stones representing the five values of the company, brand colours were carefully chosen. The approved new logo was then applied on various media. Printed brochures were send to old clients, introducing the new brand identity.

The ResultThe outstanding new brand identity received appraisal from the client, and their clients too. since the launch of the new identity, Asoil Energy has received appraisal from clients and partners alike. Business as never been the same.

7th Floor, Eleganza Biro Plaza,

634, Adeyemo Alakija Str,

Victoria Island, Lagos.

Tel :01-7268033, 01-4627750.

Fax: 4627750

Web: www.asoilenergy.com

asoilenergy

oil energy services|

|

Omololu [email protected]

executive director

7th Floor, Eleganza Biro Plaza,634, Adeyemo Alakija Str,

Victoria Island, Lagos.Tel :01-7268033, 01-4627750.

Fax: 4627750Web: www.asoilenergy.com

asoilenergyoil energy services| |


19The ChallengeEasyCliq is Etisalat’s latest innovative product that offers every young Nigerian lower tariffs, added flexibility and many more benefits. In an era where traditional advertising alone can no longer deliver effective communication, Etisalat commissioned Urbanbaze to drive engagement through Campus Navigator™, a detailed printed map of various university campuses freely distributed to the students to help them find their way around.

The ProcessAfter careful research of the audience and best ways to connect with them, Urbanbaze created Campus Navigator™ via GIS solutions, worked hand in hand with the various schools. We designed, printed and monitored the distribution of the free maps across the various campuses.

The ResultThe idea engaged the target audience, putting the Etisalat brand in the pocket of every student, as they could not do away with the maps of their schools. Students were able to learn more about Easycliq and connect with the brand.It also served a CSR tool for the Etisalat brand.


20clientele

Integrated Solutions

p asoilenergyoil energy services| |

...In partnership with you

KURAMO

Hormel Company Limited


ideas @ work

a.

t. e. w.

27, Ladipo Kuku Street, Off Allen Ave, Ikeja, Lagos. Nigeria.

01-7358275, +2348034488684. [email protected]

www.urbanbaze.com

be seen . be heard . be identified

get in

touch

now!

Date post:	17-Oct-2014
Category:	Design
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