URSULA VICKY OLIVIER01 January 2015

PERSONAL DATA

SURNAME : Olivier

FIRST NAMES : Ursula Vicky

ADDRESS : 40 Sycamore Street

Brackendowns

Alberton

1448

ID NO. : 691129 0249 087

SEX : Female

MARITAL STATUS : Divorced

DEPENDANTS : Three (Boy 24, Boy 19 & Girl 14)

HOME LANGUAGE : English

HEALTH : Excellent

CONTACT NO. : (Office) 010 201 2067

(Cell) 082 563 6204

DRIVER’S LICENSE : Yes, code 08

EDUCATIONAL QUALIFICATIONS

CERTIFICATES (2012) : New Management Programme - Wits Business School

SUBJECTS : Managing People

Organisational Dynamics

Project Management

Marketing

Business Communications

Managing Resources

Financial Information

CERTIFICATES (2003) : Senior Management Development Programme –

Gordon Institute of Business Science

SUBJECTS : Leadership and Change Management

New Economy

Marketing

Operations Management

Operations Finance

HIGH SCHOOL (1988) : Sir John Adamson

STANDARD PASSED : Matric

EXTRA MURAL : Netball (Southern Transvaal Colors)

TERTIARY : Intec College – Interior Decorating – Incomplete

INTERNAL ADVANCEMENT : Word

Excel

UCS System

Bulletin Board

Power Point

: Leadership Communication Course

Derek Lomas & Associates

: CRM Course

Gordon Institution of Business Studies – GIBS

: Relyant Retail Senior Management Development Program

Gordon Institution of Business Studies – GIBS

: Wits Business School – New Managers Program

ACCOLADE : Relyant Retail Excellence Awards 2002

Corporate Service Division

: Silver Assegai Award 2001

Enterprise Relationship Marketing

: Silver Sappi Printer of the Year Award

INHOUSE Autumn 1998 – Magazine Category

EMPLOYMENT HISTORYOctober 1997 – Current : Ellerines Holding Pty Ltd

Current Position : Club Admin Manager and Group Internal communications

Contact Person : Andrea Bell – Club Executive 082 341 5442

Current Job Description:

Overview of title

The Marketing Manager contributes to the organisational goals through theapplication of various marketing techniques as well as effective management of thecompany’s marketing resources, to build brand equity that leads to customerengagement, acquisition and retention, which in turn contribute to the overall Groupprofit.

Duties & Responsibilities Essential duties and responsibilities that I have performed• Lead the development of a brand strategy that will support the businessobjectives. This was done in conjunction with key internal stakeholders as wellas external agencies.• Develop and execute marketing plans and programs, both short and long term, to ensure the growth and expansion of company products and/or services.• Researches, analyzes, and monitors financial, technological, and demographicfactors so that market opportunities may capitalized on, and the effects ofcompetitive activity may be minimized.• Plans and oversees the brand's advertising and promotion activities including tv,radio, print, outdoor, digital, direct mail, events, activations and partnerships.• Manages external advertising agencies to drive the specified marketinginitiatives. - This includes the briefing of the agencies on campaigns and takingthe activities all the way through to approving of final go-to-market creative.Actively managing the agency’s performance and fee structures through aformalised and structured process is key to the Marketing Manager’s outputs.• Achieves satisfactory profit/loss ratio and share of market performance in relationto pre-set standards and to general and specific trends within the industry andthe economy.• Work closely with the Marketing Exec, Media Planners and Buyers to ensure the correct target market is penetrated as well as ensuring that the marketing activities /performance is tracked and measured.• Works with internal writers and artists to brief and approve copywriting, design,layout, and production of promotional materials.• Ensures effective control of marketing results, and that corrective action takesplace to be certain that the achievement of marketing objectives are withindesignated budgets.• Evaluates market reactions to advertising programs to ensure the timelyadjustment of marketing strategy and plans to meet changing market andcompetitive conditions.• Prepares marketing activity reports.• Manages and controls the marketing budget.• Actively seeks new and innovative ways to make the brand stand out amongstthe general brand clutter by conceptualising radical new ideas in leveragingtraditional media, digital media, partnerships, events and other. In essencemarketing innovation is key to the Marketing Manager’s role.• Presents on an ongoing basis strategies, marketing plans, marketing performance, to various forums in the organisation. This could vary from functional areas inthe business to CEO level.

• Responsible for all aspects of staff resourcing, succession planning, management and development ensuring the right people are in place to supportservice delivery, achieving production and performance targets at all times.• Support the Treating Customers Fairly principles by providing direction andmonitoring the delivery of the TCF behaviors and outcomes.

Running the customer publication for the following brands –

MP1 - Ellerines,

MP2 – Beares

MP3 - Furniture City

MP4 - Geen & Richards.

Distribution +- 500 000 copies

Internal Communications : “Our World” internal news letter for EHL Group

Distribution +- 1 500 copies

Current Position : Club Admin Manager

Previous Positions : Club Executive

Develop a marketing plan : Club

Manage the budget : R180m

Approve magazine diaries with Editor

Brief photographers/copy writers on articles/shoots

Brief printers on all requirements

Meet strict deadline dates

Point of Sale for Club

Dealing daily with publication agency

In-store Club promotions

Approve Lasers, chromalins and printing of quarterly magazine and other material.

Arrange interviews and photography with relevant stores

Loyalty program (Customers) and Incentive program (Store Staff)

Internal news letter to all staff +- 10 000 copies

May 1997 – October 1997 : Relyant Retail Pty ltd

Position Held : Marketing Assistant

Contact Person : Johan Schalkwyk 082 563 6008

Jan 1997 – April 1997 : Natyre

Position Held : Marketing Assistant

Contact Person : Kevin Hodgson – sorry no contact no.

1993 – 1997 : Metro Cash and Carry / Trade Centre

Position Held : Secretary to : Financial Directors

: Warehouse Manager

: 4 x Non Food Buyers

Contact Person : Louis Oberholzer (Metro Cash and Carry)

Mike Sacker (Trade Centre)

1991 – 1993 : Paytech – Now Q-Data

Position Held : Project Secretary

- Multi mate- Lotus

Contact Person : Lynette Lewin – sorry no contact no.

1981 – 1991 : Intec College

Position Held : Receptionist – 1 year 3 months

Admin Assistant – 1 year 9 months

Admin Supervisor – 5 months

Contact Person : Ken Gunning – sorry no contact no.

EXPERIENCE:Screening of calls

Keeping of diaries

Arranging functions/conferences/meetings

Filing

Faxing

Controlling of agreements

Controlling of cleaning staff/tea ladies

Client Care

General Admin duties

Dicta phone

Handling of Petty Cash

Handling of Daily Banking

Quotes and Queries

Accommodation and travel arrangements

Ordering of Stationary

Ordering of Refreshments

Handling of incoming and outgoing mail

General correspondence

Switchboard

Data capturing

Handling of Company Shares

Ordering of Company clothing items / promotional items

Typing up of proposals/fleet sheets/scrap analysis

Loyalty programmes

COMPUTER PACKAGESWord perfect

Lotus

Windows 2001

Excel

Power Point

Coral draw

Freelance graphic

EIS Flash