Knowing the difference

SANS-SERIF SERIF S

REGULAR BLACKCONDENSED

Typefaces can contain a myraid ofdifferent symbols

LETTERS

ASCENDER HEIGHT

X-X HEIGHT

DESCENDER HEIGHT

BASELINE

CAPITAL LETTER

UNDERCASE LETTERS

NUMBERS PUNCTUATION SYMBOL

ITALIC BOLD ITALIC BOLD

E

E E E

E

SLAB-SERIF S SCRIPT FONTS MONOSPACED DISPLAY FONTS

Applying Typography

A Closing Statement

PROTIP # 1Limit yourself to a maximum of 3 well

contrasting typefaces.

PROTIP # 2

DEAL WITH IT !

95% of graphic design is TypographyTreat it well !!

PROTIP # 3When you are stuck........

Beheld, The Holy Triforceof succesful design

The Tuick

BROWN FOXJumps over the lazy dog

Use Proper Typography

a 8 !

95%

DISCARD OLD IDEAS;START FRESH

DIRECTION

CONTRAST RHYTHM