Useful, Usable & Desirable: Designing for People

jessicaivins@gmail.com@jessicaivins

Jessica Ivins

What is User Experience (UX)?

How Someone Feels About Using a Product or Service

Designing the Hospital Visitor Experience

Cooper Hospital in Camden, NJ

Good Design Doesn’t Happen by Accident

Useful, Usable & Desirable

Coined by Liz Sanders “Converging Perspectives: Product Development Research for the 1990’s” http://goo.gl/lonVt

“Useful, Usable & Desirable”

Usable (Understandable)

Useful (Needed)

Desirable (Wanted & Enjoyable)

Useful

-Jeremy Keith

“Solve real problems.”

To Make Products Useful, We Must Understand the Needs

of Our Audience

Americans Love Cup Holders

Americans Love Cup Holders

Find Out What People Need from Your Product Before Any Design or

Development Begins

- Henry Ford

“If I had asked people what they wanted, they would have said faster horses.”

User Research

Just Enough Research by Erika Hall

http://www.abookapart.com/products/just-enough-research

Usable

Kaplan Test Prep

Reduce Barriers to Entry

E-Commerce Check Out

Desirable

Make Your Product Delightful

“We’ve been designing usable interfaces, which is like a chef cooking edible food.”

-Aarron Walter

It Can Be Easy to Get Carried Away

Strive to Make Your Product Useful,

Usable & Desirable

“A product that touches all three is a rare gem of design.” - John Kolko Thoughts on Interaction Design

We’re accepting student applications. Classes start on October 17th.

Thank You! Jessica Ivins jessicaivins@gmail.com @jessicaivins