Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | bureau-van-dijk |
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The most effective B2B marketersuse data strategically
How?
Dan Beckett
Sales Manager
The most effective B2B marketersuse data strategically
How?
The most effective B2B marketersuse data strategically
How?
We now have technology that helps us, and more high quality data available to us.
• Sort out data legacy
• Enrich knowledge
• Drive business forward
Successful businesses use external data to:
Data legacy…
• Duplicate data
• Stale data
• Inaccurate data
Data legacy…
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Create a link ….
Internal data
Externally managed data
Common identifier
Duplicate Records
Stale Records
Inaccurate Data
Valuable sales data…
• Company profiles
• Contacts
• Changes
Other opportunities in the group?
Segment your clients, what can you learn?
Drive business forward
• Accounts are monitored
• Messaging is targeted
• Leads are managed
• Activity is planned
Filter by financial strength from the start
Monitor for change
• Sort out data legacy
• Enrich knowledge
• Drive business forward
Successful businesses use external data to:
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