Date post: | 13-May-2015 |
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Business |
Upload: | open-channels-group |
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OPEN CHANNELS GROUP
Corey Lark, Director of Digital Communications@CoreyLark
@OpenChannelsPR#OCGfacebook
Facebook For Your Business
OPEN CHANNELS GROUP
FACEBOOK?
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QUICK STATS• 845 million active monthly users• One out of every 11 Internet visits• One out of every five page views• 50% of people follow brands in social
media
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SMALL BUSINESSES• Why small businesses leverage
social media?• Inexpensive• Connecting with customers• Visibility / awareness• Self-promotion
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CREATE YOUR PAGE• Must have personal Facebook profile• Create a Page – bottom of your Home
page
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CREATE YOUR PAGE
• Don’t worry, you are able to change this later• Next, it will walk you through step-by-step
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WHAT’S NEXT?
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• Collaborate with client and/or team to determine and agree upon goals• Revenue• Growth• Exposure/Awareness• Traffic• Impressions
• Set SMART goals• Specific, Measurable, Attainable, Realistic,
Timely
1. DEFINE YOUR GOALS
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• Personality characteristics• What would he or she say?• What can people expect from
him/her? • Who does he or she remind us of?
2. ESTABLISH YOUR VOICE
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• Timeline• Roles• Listen• Look and Feel • Content• Content Calendar
3. DEVELOP STRATEGY
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• Best times to post (when you eat)
• Original content• Short Facebook posts• Call to action• Mix it up – photos, videos
4. LAUNCH EFFORTS
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5. MAINTAIN/MANAGE
• ENGAGE• Participate in two-way dialogue with your
community/followers
• Provide relevant content• Add value to your community
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• Monitor/Measure• Likes• Comments• Click-thrus• Shares• Impressions• Demographics
• Capture/communicate success stories
6. MONITOR, MEASURE, REPORT
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7. REVIEW, REFINE, REVISIT• What worked well? What didn’t?• What helped contribute to success (title,
keywords, links, etc.)? • Measure results vs. objectives• Why did we succeed or fall short?• Adjust strategies and measures• Test new ideas
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8. REPEAT
• Learn from it• Keep going!
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TIMELINE FOR BRANDS
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TIMELINE FOR BRANDS1. Update your cover photo to reflect your
brands goals• 851 pixels wide by 315 pixels tall• Aviary Photo Editor app on Facebook
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TIMELINE FOR BRANDS2. Don’t forget about the profile pic!
• 160 x 160 pixels
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TIMELINE FOR BRANDS3. Personalize the Views and Apps section
• No more default landing pages• ShortStack, Offerpop
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TIMELINE FOR BRANDS4. Pin and
Highlight key content
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TIMELINE FOR BRANDS4. Integrate apps
that drive Timeline engagement
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TIMELINE FOR BRANDS5. Make creative use of Timeline milestones
• Help fans connect with and participate in your company/brands history
Source: MarketingProfshttp://www.marketingprofs.com/articles/2012/7908/six-ways-brands-are-optimizing-facebook-timelines?adref=nlt051512&utm_source=mpt&utm_medium=howto&utm_campaign=basic&utm_term=content&utm_content=article
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twitter.com/openchannelspr twitter.com/coreylark
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www.openchannelsgroup.com